by Brad Friedman | Social Media
Every four years, the Summer Olympics turn into more than just the world's biggest sporting competition. Now that the Rio Olympics are well behind us, there's been time to analyze and determine what we can learn from the marketing of this event. The Olympics present an invaluable opportunity to study how both large and small brands seek to take advantage of audience attention, teaching us valuable lessons about their strategies as a result. (more…)
by Brad Friedman | Social Media
This Guest Post iw written by Sheena Mathieson who understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing.
With Facebook as one of the primary tools for marketing, it isn't surprising that so many businesses are making use of it to promote their brands. Of course, there are certain techniques that you have to use in order to generate traffic for your Facebook like page. Here are a few tips on how marketers like you can drive more traffic to your Facebook pages. (more…)
by Brad Friedman | Social Media
Americans spent over $6.9 billion on Halloween in 2015. That's $74 per person! This really shouldn't come as a surprise considering this holiday crosses religious, cultural, and age demographics. (more…)
by Brad Friedman | Social Media
The 2016 presidential election is strange has been one for the record books and there's still 17 days to go. One of the many unprecedented aspects of this campaign that most of us simply take for granted is the huge influence of social media. In addition to the millions of comments and links to stories posted every day, the candidates themselves are using social media daily to rally their supporters, clarify their positions, solicit donations, and deflect criticism. Let's look at some of the ways that social media is impacting the 2016 presidential election. (more…)
by Brad Friedman | Social Media
Brands large and small are experiencing amazing success leveraging live streaming video platforms in their marketing. Using live video with your audience allows you to connect deeper with your market, share invaluable content that engages, increase exposure and improves conversion rates. In fact, Marketing Profs tells us 74% of businesses reported video content outperformed other content types in driving conversions. Its ability to capture attention quickly and get consumers to take action makes it one of the most effective marketing platforms to grow your brand and influence online. (more…)
by Brad Friedman | Social Media
This guest post is written by Pierre de Braux, a content strategist at Spiralytics who loves to read, write and learn about all things marketing-related. Join Pierre on his quest for glory @PierredeBraux.
When you’re generating leads, you need to master the art of telling people exactlywhat to do without actually saying it out loud. It seems simple, but it’s actually hard. Especially since people are becoming more and more protective of their privacy and what information they put online. (more…)
