Social media marketing is the fastest and most far-reaching brand-building and marketing tool you can use today. However, if a seemingly simple social media strategy is mishandled, it can backfire and potentially cause harm to your business' reputation. (more…)
Father's Day may not immediately bring as much emotion as Mother's Day for some, though the world of marketing should always assume emotion is universal. While “emotion” means a lot of different things, equating Father's Day with the items you sell has a lot of powerful potential. If you're holding a sale that day, or the previous week, for items you know dads want, marketing content needs to play up the most typical emotions they feel when receiving a gift from family members. (more…)
Moving your business requires a ton of logistics and I’m going to add another one: making sure your new contact information is reflected on your social media networks.
Don’t trust search engines to figure out you moved, much less get the correct details. They are much better at finding a typo or link snafu on your site and dinging you back to Page 1000 than they are at discovering you’ve left the actual physical site where you operated a business.
Things today are a little different from when we used to mail a cute change of address notice to our mailing list and make a few calls to our bank and key vendors. I’m sure you’ve diligently told people who need to know you moved: customers, vendors, suppliers, banks, credit cards, and anyone who sends information via snail mail, including the post office, which lets you do the change online. (more…)
Disappointing headlines aren't good for anyone’s business, particularly people who blog, write, and rely on social media to market their expertise. I imagine this went through the minds of fight fans during the recent Mayweather vs. Pacquiao championship fight in Vegas. (more…)
On the heels of “Mobilegeddon,” Facebook rolled out its long-rumored “Instant Articles” project for iPhone users. As an Android user, I must say how tiresome it is to always have to wait months when some new innovation is announced. But I digress. (more…)
Do you pay for or bypass the paywall? A paywall, if you are unfamiliar with the term, is an online tool that requires a subscription to see some or all of a site’s content. The Wall Street Journal and New York Times are famous for their paywalls and the number of people who want them taken down. (more…)
