The Thuuz Sports app for iOS and Android has just been added to my arsenal of tools to help me enjoy March Madness even more than usual. It’s also going to distract me from working over the next several weeks. So, if you’re an employer, you might want to keep this one to yourself. If you’re one of my clients, I hope you understand. (more…)
Managing your online reputation is both an art and a science. Service professionals and business owners depend on the goodwill and satisfaction of their customers. So when an unpleasant comment or complaint surfaces online, they need to be careful to address it properly to minimize damage, or, better yet, turn it into a positive. (more…)
The 2014 State of Enterprise Social Marketing reveals insights businesses can learn from. It's February and some businesses are still developing 2015 marketing plans. When doing so, it’s important to consider what worked and didn't work in 2014. Doing this can help you determine where you should be investing your time and money this year. (more…)
March Madness has been my favorite time of year for as long as I can remember. I’m not exactly sure why, but I just love the NCAA Men’s Basketball Tournament. And to make it even better, I can incorporate my love of social media into the event. More than ever before, social media has made it incredibly easy to follow March Madness 2015. Selection Sunday is March 15th and the NCAA Men's Basketball Tournament gets underway with the First Round games on Tuesday March 17th and Wednesday March 18th in Dayton, Ohio. (more…)
LinkedIn’s new Lead Accelerator is a pretty sophisticated tool that performs a strategic analysis identifying your most likely leads and which outreach methods work best at a given time in the marketing cycle. (more…)
The word “Troll” is defined in the Urban Dictionary 256 times. Generally speaking, an Internet Troll is a member of an Internet forum who continually harangues and harasses others. One who posts a deliberately provocative message (generally attacking another person) with the intention of causing maximum disruption and argument.
