Google Analytics sounds a lot more complicated than it really is. It’s probably the word “analytics” that trips people up. It brings to mind college courses like probability and statistics that me and many of my pre-law friends avoided. (more…)
If you are a solo practitioner or work for a firm that frowns on tweeting, take note: your competition is out there using Twitter and getting more publicity, brand awareness and clients.
It is okay to tweet—the ABA and state bar associations are doing it. Don’t hold back because you think it’s unprofessional; in fact, not tweeting is a bit weird, particularly if you’re looked upon as a rainmaker. We’ve put together a Twitter cheat sheet for attorneys to help you get started. (more…)
It is hard to think of a business better suited for social media marketing than a restaurant. It has all the elements of a business-to-consumer (B2C) enterprise. These elements require careful planning regarding social media marketing for restaurants: (more…)
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One of the reasons social media is so popular with researchers is it provides an opportunity to listen in on conversations, AKA social listening. You should be doing the same with your customers through your website, Facebook page, Twitter feed, and other sites you regularly use. You’d be surprised at how much you can learn by just tying in a hashtag (#) on Twitter and Facebook.
But first, you need to know what to talk about.
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Attracting new clients through inbound marketing and SEO are marketing practices financial service providers are using more and more. It makes good business sense and provides returns matching, if not exceeding, traditional advertising. (more…)
Social media is a great tool for businesses that are looking for new ways to interact with their target market. If your business would like to use social media for marketing purposes, then a social media marketing strategy is essential. The following elements should be incorporated in your marketing strategy to ensure success. (more…)
