by Brad Friedman | Social Media
Photo Credit: dbking from flickr under a Creative Commons License
Avoiding legal and ethical problems on social media should be high on your list of things to do in 2014. For many attorneys, social media is a dangerous mistress. Many in the legal profession and at professional responsibility seminars advocate against the use of social media because of the potential legal and ethical concerns it creates for attorneys. However, as search engines increasingly rely on social media to determine relevance in ranking pages it has become more and more important to have a strong presence on sites like Facebook, Twitter, LinkedIn, Google+, and others. So, what must one do to avoid trouble while still maintaining a strong social media presence? (more…)
by Brad Friedman | General Business Advice, Social Media
Using Google Local, formally know as “Google Places,” improves your visibility on the Internet. Often, when building a firm's online reputation, many professionals lose track of a simple reality: most companies have physical locations and their clients or customers are from a specific geographical location. Seems simple and logical enough, but many spend thousands optimizing their sites, using every keyword they can imagine, designing fancy logos, and forget one of the simplest ways to boost your visibility on Google: using Google Local. (more…)
by Brad Friedman | Social Media
Duplicate Content? Many attorneys like to blog or even write their own website content. While this might seem a good way to avoid expense, it usually ends up harming a firm's search rankings more than it helps. Why? Because when attorneys write website content, they often create duplicate content. Usually this is done completely by mistake, but sometimes it is intentional. In either event, it is likely harming the site's visibility on search engines. (more…)
by Brad Friedman | Social Media
LinkedIn is the leading social network for businesses and networking. In 2012, the Pew Internet and Social Networking Project found 20% of adults who use online networks use LinkedIn. Only Facebook, which was initially established for socializing only, had more adult participation. (more…)
by Brad Friedman | Social Media
Photo Credit: Moyan Brenn on Flickr
Have you thought about the need to secure your LinkedIn account?
LinkedIn is a popular business networking tool said to have almost 260 million members, according to the Digital Market Ramblings (DMR), which also places the number of U.S. users at 84 million. LinkedIn members come from 200 countries and territories and the service is available in 20 languages. (more…)
by Brad Friedman | General Business Advice, Social Media
Photo credit: LendingMemo
It's Tax Season!
January is the kick-off to tax season for CPAs and other tax professionals in the United States. Make the most of tax season 2014 by jumping on every opportunity to land new business.
Here are a few ways to make the most of marketing opportunities you may not have thought of. (more…)
Using 
Duplicate Content? Many 
LinkedIn is the leading social network for businesses and networking. In 2012, the 
