by Brad Friedman | General Business Advice, Social Media
At its core, social media is about being social. It is about back-and-forth interaction. It is about engagement. Businesses that have successful social strategies understand this. They also understand their customers have certain expectations. They expect to interact with the brands they like. They expect to engage with the brand when they have a question or require customer service. They expect their favorite brands to be sharing great content. So, who's making all this happen? The Social Media Manager, of course. (more…)
by Brad Friedman | Social Media |
Yahoo's chief executive Marissa Mayer appears to be on course to turn around Yahoo, a company many took for dead not long ago. A review of recent interviews indicates Mayer's vision for Yahoo “is about making the world's daily habits more inspiring and entertaining.” Mayer also has been telling us that Yahoo is developing technology intended to personalize content from the Internet and make it accessible to people on their mobile devices. (more…)
by Brad Friedman | Social Media
Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are hungry for better social media tools to engage their constituents. Below is a list of five features key to delivering on a social media strategy. (more…)
by Brad Friedman | General Business Advice, Social Media |
This is a Guest Post written by Justin Germino a technology blogger who works with WordPress and helps others with blogging tips.
Google has finally kept up to their promise of making images available to Google Drive users. They have added a free stock photo library to the documents portion of Google Drive when you create a new document. There are over 5,000 new images from Thinkstock in the stock photo library and you can search by subject to find the free images that you need, without exiting Google Drive. (more…)
by Brad Friedman | Social Media
Facebook notified media around the world they had a big announcement to make yesterday. Like many others, I was on the edge of my seat waiting to hear what new feature was going to be introduced yesterday to boost Facebook’s stock price and confidence on Wall Street. Speculation was rampant with thoughts of mobile advertising networks, a gaming platform, its own smartphone, a Facebook OS, a total site redesign, real privacy features and other brilliant ideas. (more…)
by Brad Friedman | Social Media |
In 2010, the Library of Congress used its Facebook page to announce it was acquiring the entire Twitter archive - all public tweets - back to March 2006. And it has been archiving public tweets ever since. Think about that. In the few minutes it will take you to read this, over three million new tweets will have flooded the Internet and been added to what Twitter estimates is some 400 million new tweets sent every day. (more…)
Yahoo's chief executive Marissa Mayer appears to be on course to turn around Yahoo, a company many took for dead not long ago. A review of recent interviews indicates Mayer's vision for Yahoo “is about making the world's daily habits more inspiring and entertaining.” Mayer also has been telling us that Yahoo is developing technology intended to personalize content from the Internet and make it accessible to people on their mobile devices. 
