by Brad Friedman | General Business Advice, Social Media |
I have always felt that some marketing rules mirror life's rules to live by. For example, I believe any business using social media or thinking about integrating social media into their current marketing plan must consider the six P's: Proper Planning and Preparation Prevents Poor Performance. All too often a business owner goes to the youngest member of the staff, or an intern, and says, “We need to start doing that social media stuff. Everyone else is.” When the staff person or intern inquires about the details, the answer is, “How would I know, just get us out there and fast.” All too often there is no plan or there is a skeleton plan that doesn't include any goal or a roadmap to achieve them. (more…)
by Brad Friedman | Social Media |
Earlier this week I spoke to a group about using LinkedIn to assist with a job search. In researching the topic I came across this infographic compiled by CareerEnlightenment.com. The group I spoke to asked lots of great questions and appeared to be engaged and open to the idea of using a social network to assist with their job search. Often times the questions I receive stem from dis-belief or an unwillingness to try something “new” to assist. Hopefully, this infographic will help those non-believers at least consider the possibility that social media could help with a job search. What do you have to lose? (more…)
by Brad Friedman | General Business Advice, Social Media |
I know I sound like a broken record, but if you weren't so stubborn I wouldn't have to keep telling you it's time to get on board. The train has already left the station, but it's still not too late. Since you are tired of hearing me talk about the need for financial services companies to take advantage of the power of social media, I've put together some suggested reading from other sources. Be sure to look at the date of some of these publications to put in perspective how far out of the station the train really is. (more…)
by Brad Friedman | Social Media
Image from socialmedialawstudent.com
We've written quite a bit about lawyers and social networking. Many of you are aware of the power of LinkedIn and how it can help you grow your network of clients, prospects and referral sources. We've also written about controlling your personal brand. LinkedIn can assist with this too. (more…)
by Brad Friedman | General Business Advice, Social Media
Among many other things, Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. “Enchantment,” as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. (more…)
by Brad Friedman | Social Media |
Image: http://blankbored.wordpress.com
Perception of your brand has always had some degree of word-of-mouth that shaped it. But the power of social media is changing everything. Now, there is an entire community of conversation about your brand, your product, or your service. Now is the time to decide what you are going to do about. Will you engage with this community or sit back and wait to see what happens? (more…)
I have always felt that some marketing rules mirror life's rules to live by. For example, I believe any business using social media or thinking about integrating social media into their current marketing plan must consider the six P's: Proper Planning and Preparation Prevents Poor Performance. All too often a business owner goes to the youngest member of the staff, or an intern, and says, “We need to start doing that social media stuff. Everyone else is.” When the staff person or intern inquires about the details, the answer is, “How would I know, just get us out there and fast.” All too often there is no plan or there is a skeleton plan that doesn't include any goal or a roadmap to achieve them. (more…)
