by Brad Friedman | Social Media
Social media marketing is a must for any business wanting to be in business 5 years from now. A bold statement?
I think not. There are advantages and disadvantages attached to the rise of social media. Given that you can find out everything your friends are doing by going on the internet, you may not see the need to actually interact with them socially. But if you treat social media as just one more way to keep in touch with friends rather than a replacement for social intercourse, it becomes very advantageous. (more…)
by Brad Friedman | Social Media
Social media is a modern-day reality. It's how huge swaths of the population keep in touch with each other, it's how we share news in our lives, and for many people it's a window to the wider world. For companies looking to get their name and products in front of huge audiences, social media marketing is the answer. All it takes is the viral success of one campaign, and that company's visibility will skyrocket. Even without viral success, social media is the new word-of-mouth marketing. (more…)
by Brad Friedman | Social Media
Social media marketing takes a lot of work. How many times have you turned on the news and seen an overnight success story? Maybe it's an author who was a total unknown a few weeks ago, but now thanks to a single, viral review they've skyrocketed to the top of the bestseller lists. Or maybe it was the local business that was on the verge of bankruptcy, but thanks to one lucky video that got shared and re-shared across social media, the owners have now paid off their debts, and are in the black for the first time in years. (more…)
by Brad Friedman | Social Media
Social media marketing trends are challenging to keep up with. In today's world where news is learned in Twitter and Facebook feeds and people read BuzzFeed more often than newspapers, it's very important to have a strong presence when it comes to social media. You want to be online, available, and relevant. It's important to stay up to date with the ever-changing trends. So to help, we've listed a few of the hottest social media marketing trends. Pay attention if you want to grab your audience's attention and keep it long enough to get your message across. (more…)
by Brad Friedman | Social Media
Are you sharing your high-quality blog content on LinkedIn Pulse? LinkedIn is the world’s largest social professional network. It’s by far one of the best platforms for B2B marketers to connect with experts and influencers in their niche, build strategic relationships, and enhance your brand's reputation. In fact, LinkedIn is the #1 social media channel leveraged by B2B marketers. It is designed for the business community and marketers like you! (more…)
by Brad Friedman | Social Media
Lead generation is always a goal of your social media marketing strategy. Driving traffic to your website, your blog and your other social channels is important too. But, lead generation is what it's all about. If you're not generating leads, growing your email list and converting leads to customers your digital marketing strategy may need to be tweaked. The goal is to develop and implement a number of different ways to generate leads with your social media marketing. Your social networks should be buzzing with your target audience. If not, you're active on the wrong networks. So, here are three quick yet highly effective ways to capturing leads from your social media networks to generate fresh leads: (more…)
