Craft Your Brand Identity Into Compelling Stories

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 078: Marketing That Elicits An Emotion, Wins!

Ep 078: Marketing That Elicits An Emotion, Wins!

by Brad Friedman

Marketing That Elicits An Emotion, Wins!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Stephanie Nivinskus as they chat about the tips and tricks business owners need to know to run successful digital marketing campaigns.

Stephanie Nivinskus is the CEO of SizzleForce Marketing, a Fractional CMO agency that services scaling companies. Since 1995 she’s been developing brand-building marketing campaigns that have been used by companies including Starbucks, Quiksilver, The National Football League, and Cox Communications, along with thousands of privately owned companies.

Stephanie has written for Forbes and Entrepreneur magazines and is the author of the international #1 best-seller, Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-Centered Brand And Standing Out In A Noisy World.

Known for her ability to humanize commerce and market products and services in an authentic & powerful way, she delights audiences with attention-grabbing stories and strategies that connect the dots between people and profit. Her raw, heart-centered approach to creating meaningful conversations gives scaling companies a big voice in the marketplace.

Stephanie speaks nationwide. When she’s not helping brands showcase their sizzle, Stephanie is enjoying time with her husband and three teenagers in San Diego.

In this Episode:

Stephanie talks about how the messaging that sticks are the messages that get to your heart, that make you feel something
Stephanie talks common marketing mistakes small business owners make.
Stephanie talks about what should be included in your marketing strategy.
Stephanie talks about how to create credibility and how to differentiate yourself from everybody else.
Stephanie also talks about why people aren't buying what we're selling.

Quotes from this Episode:
“Heart-centered messaging is really focusing on the feelings that people get as a result of doing business with you.” – Stephanie Nivinskus
“I think the biggest mistake, hands down that small business owners make is that they do not plan out their strategy before they jump into their tactics.” – Stephanie Nivinskus
“The first thing you need in your strategy is you need to know exactly who you're talking to.” – Stephanie Nivinskus
“What anybody who is planning a strategy and developing an avatar needs to know is what makes this person buy?” – Stephanie Nivinskus
“And when you try to serve everybody, you resonate with nobody.” – Stephanie Nivinskus

Resources:

Stephanie Nivinskus:
LinkedIn: Stephanie Nivinskus
Facebook: SizzleForce
Instagram: SizzleForce
Website: SizzleForce
Book: Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-
Centered Brand And Standing Out In A Noisy World

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 077: From Trained Parrots to Chatbots With A Brain: AI Evolves To AGI

Ep 077: From Trained Parrots to Chatbots With A Brain: AI Evolves To AGI

by Brad Friedman

From Trained Parrots to Chatbots With A Brain: AI Evolves To AGI

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Peter Voss as they chat about Artificial General Intelligence and the development of Conversational AI and a hyper-personalized Chatbot you may have already unknowingly spoken with (Wait until you hear who some of his clients are!).

Peter Voss is a Serial Entrepreneur, Engineer, Inventor and a Pioneer in Artificial Intelligence.

Peter started out in electronics engineering, but quickly moved into software. After developing a comprehensive ERP software package, Peter took his first software company from a zero to 400-person IPO in seven years.

Fueled by the fragile nature of software, Peter embarked on a 20-year journey to study intelligence (how it develops in humans, how to measure it, and current AI efforts), and to replicate it in software. His research culminated in the creation of a natural language intelligence engine that can think, learn, and reason — and adapt to, and grow with the user. He even coined the term ‘AGI’(Artificial General Intelligence) with fellow luminaries in the space.

Peter founded SmartAction.ai in 2009, which developed the first AGI-based call center automation technology. Now, in his latest venture, Aigo.ai, he is taking that technology a step further with the commercialization of the second generation of his ‘Conversational AI’ technology with a bold mission of providing hyper-intelligent hyper-personal assistants for everyone.

In addition to being an entrepreneur, engineer, inventor and AI pioneer, Peter often writes and presents on various philosophical topics including rational ethics, free will and artificial minds; and is deeply involved with futurism and radical life-extension.

In this Episode:

Peter talks about the journey he's been on to bring intelligence to software.
Peter talks about the term Artificial General Intelligence and how it is now used for Advanced AI.
Peter talks about machines that can think, learn, and reason the way humans do.
Peter talks about how Narrow AI is limited by the intelligence of the programmer, or the data scientist who is solving the problem.
Peter talks about how systems like ChatGPT are generative and just make up stuff.
Peter also talks about building a chatbot with a brain.

Quotes from this Episode:
“The thing that struck me is that software is inherently quite dumb.” – Peter Voss
“I actually coined the term “Artificial General Intelligence,” together with two of the, the other contributors to the book.” – Peter Voss
“All the chatbots that are out there don't have a brain, so they don't understand, have any depth of understanding. They don't have the ability to reason. They don't have the ability to learn or to remember.” – Peter Voss
“In fact, with a chatbot with a brain, you could actually provide a service that is better than a human.” – Peter Voss
“Ultimately you have to say that automation reduces the cost of goods and services, which makes everyone richer.” – Peter Voss

Resources:

Peter Voss:
LinkedIn: Peter Voss
Twitter: Aigo
YouTube: Aigo
Website: Aigo
Medium Article: ChatGPT (not) for Business

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 076: Marketing To The Gaming Community

Ep 076: Marketing To The Gaming Community

by Brad Friedman

Marketing To The Gaming Community

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jamin Warren, Founder/CEO at Twofivesix talk about best practices for brands to reach the right gaming audience on the right platform with the right message.

Jamin is the CEO/founder at Twofivesix, a strategic consultancy that helps brands engage in the world of gaming. His work helps companies reach the right gaming audience on the right platform with the right message.

He also served as an advisor for the Museum of Modern Art’s design department, acted as cluster chair for the Gaming category for the Webbys, and hosted Game/Show for PBS Digital Studios. Prior to founding Twofivesix, Jamin covered arts and entertainment for the
Wall Street Journal.

In this Episode:

Jamin talks about being a reporter at The Wall Street Journal, covering arts and entertainment.
Jamin talks about starting his own video game magazine that eventually blossomed into a strategic consultancy that helps brands reach gamers.
Jamin talks about there being around 2.5 billion people in the world.
Jamin talks about companies like IKEA, Netflix and Spotify recognizing the importance of gaming and gamers.
Jamin also talks about the demographics of today's gamers and where they may hang out online.

Quotes from this Episode:
“We're very quickly moving out of a world where you ask people, do you play games? And moving into a world where you ask them what games do they play?” – Jamin Warren
“Globally, the number of gamers sits roughly around 2 to 2.5 billion people. So, at this point, it's moving up to a place where it's half of the global population” – Jamin Warren
“In the United States, you know, more than half of all households have some gaming device.” – Jamin Warren
“You're starting to see more entertainment that's happening on gaming platforms in the form of, you know, movie releases or virtual concerts or things that are happening inside of gaming universes..” – Jamin Warren
“The other big driver is that you're starting to see a lot of non-gaming companies, thinking about gaming as a significant piece of its audience.” – Jamin Warren

Resources:

Jamin Warren:
LinkedIn: Jamin Warren
Instagram: Jamin Warren
Twitter: TwoFiveSix
Website: TwoFiveSix

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 075: Tips To Help Your Business Comply With Privacy Laws

Ep 075: Tips To Help Your Business Comply With Privacy Laws

by Brad Friedman

Tips To Help Your Business Comply With Privacy Laws

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jodi Daniels as they chat about the importance of businesses being in compliance with privacy laws to help build trust with their customers or clients.

Jodi Daniels, founder & CEO of Red Clover Advisors, national keynote speaker, co-host of She Said Privacy/He Said Security podcast, and co-author of Data Reimagined: Building Trust One Data Byte At A Time, knows just how important trust is when it comes to building a business and growing a brand.

As founder & CEO of Red Clover Advisors, Jodi works hand-in-hand with businesses, creating customized and affordable privacy programs to help them build trust with their customers. As a dedicated privacy consultant, Jodi designs custom compliance programs to fit the size and diversity of each business. These programs include balancing customer data collection and use, GDPR and US privacy law compliance, operationalizing privacy, digital governance, online data strategy, and much more.

Jodi understands the many facets of building and managing a business, and she knows how challenging it can be to keep up with the ever-changing regulations around compliance (after all, you don’t know what you don’t know…). Jodi breaks down privacy laws and each company’s specific obligations into simple, easy-to-understand terms. It is her passion to help businesses foster strong customer relationships that are based on trust, while also privacy-friendly and compliant with privacy laws.

In this Episode:

Jodi talks about the need for business owners to make certain they are in compliance with privacy laws in the country and locale they live in.
Jodi talks about compliance with privacy laws is good for business because it helps build trust.
Jodi talks about the basics of privacy is telling people what you're doing with the data your collecting.
Jodi talks about the modern version of these laws is to get companies to think first about the customer, not about the company.
Jodi also talks about to quickly tell if a company has a good privacy program.

Quotes from this Episode:
“99% of people surveyed feel it's important for companies to have a strong privacy presence online.” – Jodi Daniels
“What it boils down to is all business owners need to think about the data that they have. What data do they collect? How do they use it? Where do they store it? And who do they share it with?.” – Jodi Daniels
“If companies begin to just understand those four questions, the data collected, used, stored and shared. They'll be on a really great foundation for all of the different privacy pieces.” – Jodi Daniels
“Not all cookies are created equal. There's different best practices for way those cookie banners should be set up.” – Jodi Daniels
“You should probably make friends with a privacy professional. Whether that be a lawyer that you have that is well versed on privacy.” – Jodi Daniels

Resources:

Jodi Daniels:
LinkedIn: Jodi Daniels
Facebook: Red Clover Advisors
Twitter: Red Clover Advisors
Website: Red Clover Advisors
Jodi's Book: Data Reimagined: Building Trust One Data Byte At A Time

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 074: Jumpstart Your Organic Content With AI And A Human Touch

Ep 074: Jumpstart Your Organic Content With AI And A Human Touch

by Brad Friedman

Jumpstart Your Organic Content With AI And A Human Touch

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kate Bradley Chernis as they chat about being a female CEO in a male-dominated world. And how to transfer the skills you learned being a line cook and a DJ into running a company that developed a product that helps businesses pump a ton of content out on social media.

Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and re-purposes video, audio and text into dozens of social posts containing those words.

As a former rock ‘n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Before founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

In this Episode:

Kate talks about turning listeners into fans and customers into evangelists.
Kate talks about her crazy ideas getting Walmart 130% ROI YoY for three years.
Kate talks about female founders of startups vs. male founders.
Kate talks about dressing up as someone else when she was going to pitches.
Kate also talks about how Lately uses artificial intelligence to learn your brand, or individual voice.

Quotes from this Episode:
“I'm in the business of leveraging the human or turning listeners into fans or customers into evangelists.” – Kate Bradley Chernis
“Male investors will never say no to a female entrepreneur because they don't wanna say no to you specifically. But they'll always take the meeting, especially if you're good looking.” – Kate Bradley Chernis
“I've had one guy literally show me a series of cartoon penises during our meeting.” – Kate Bradley Chernis
“Now I've seen plenty of white guys just walk into a room. They've got no product whatsoever, no revenue, and they're raising $10 million.” – Kate Bradley Chernis
“The more you explain yourself, the less confident you sound.” – Kate Bradley Chernis

Resources:

Kate Bradley Chernis:
LinkedIn: Lately
LinkedIn: Kate Bradley Chernis
Facebook: Lately
Instagram: Lately
Instagram: Kate Bradley Chernis
Twitter: Lately
Twitter: Kate Bradley Chernis
Clubhouse: Kate Bradley Chernis
TikTok: Lately
TikTok: Kate Bradley Chernis
YouTube: Lately
Website: Lately

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia