Survival Tips For Copywriters During The Rise Of AI

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 162: HACKED: A Silent Killer Of Small Businesses

Ep 162: HACKED: A Silent Killer Of Small Businesses

by Brad Friedman

HACKED: A Silent Killer Of Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Amir Sachs as they chat about the perils of small businesses not having a cybersecurity plan in place and actively monitored.

Amir Sachs, Founder, and CEO of Blue Light IT is a renowned cybersecurity expert providing guidance to small and medium-sized companies worldwide. With featured insights on the Florida HCA healthcare security breach on ABC/WPBF, speaking engagements at the Boca Raton Chamber of Commerce, and many publications including in the American Hospital & Healthcare Management and South Florida Health and Wellness Magazine, Sachs has over 25 years of experience in mitigating cyber threats. Co-author of Amazon Best-Sellers, “Cybersecurity NOW” and “Managing Your Business Risk in the Cybersecurity Minefield,” he founded Blue Light IT in 2003.

In this Episode:

Amir talks about cyber security and our need to be vigilent.
Amir say small businesses are not too small to get hacked.
Amir discusses some of the consequences of getting hacked.
Amir gives us some specific things we can do to avoid getting hacked.
Amir also talks about how people today are lazy and use the same password over and over.

Quotes from this Episode:
“So I tell everybody all the time, you know, you're not too small to get hacked. You're just too small to make the news.” – Amir Sachs
“The weakest link in every organization is always the human. It's always the employee. Because the employees can be easily compromised.” – Amir Sachs
“The definition of a cloud is someone else's computer..” – Amir Sachs
“There can never be enough backups.” – Amir Sachs
“If you don't have a cyber security company looking after you, you have gaping holes.” – Amir Sachs

Resources:

Amir Sachs:
LinkedIn: Amir Sachs
LinkedIn: Blue Light IT, LLC
Facebook: Blue Light IT, LLC
Website: Blue Light IT, LLC
Book: Managing Your Business Risk In The Cybersecurity Minefield

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 161: Boost Your Business With Podcast Marketing Tips

Ep 161: Boost Your Business With Podcast Marketing Tips

by Brad Friedman

Boost Your Business With Podcast Marketing Tips

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Josef Schinwald for a conversation about the newest trends in podcasting and what the future might hold in this exciting media space.

Josef Schinwald is the CEO of Guest Experts On Air, an elite podcast booking agency. As a visibility strategist his diverse experiences in the media landscape, ranging from Associate Publisher to Vice-president of a multinational newspaper throughout Latin America, and a professor in paradigmatic business designs at three universities, have equipped him with in-depth business and marketing knowledge. Josef has a background in media and internet marketing and has taught courses on business measurement and profit patterns. This journey, coupled with over 50 TV show appearances has given him a rich understanding of the ever-evolving media dynamics.

In this Episode:

Josef talks about placing elite professionals as guests on high-end podcasts like The Digital Slice Podcast.
Josef says being a guest on a high-end podcast can result in getting people in your funnel for all kinds of business objectives.
Josef discusses the criteria for being a high end podcast.
Josef says being a guest on a podcast is a good way for a business owner to get his message out.
Josef thinks that if you like to talk you should have your own podcast.

Quotes from this Episode:
“They want to be on podcasts, which have like 5,000, 10,000 and more listeners.” – Josef Schinwald
“It's also about the guests who are interviewed on high end podcasts, they have to be also great guests.” – Josef Schinwald
“Guests can attract clients by talking 45 minutes on a podcast, which is for me, is an incredible tool, particularly for solopreneurs, thought leaders, and small business owners.” – Josef Schinwald
“Everybody can be a thought leader in their niche, and you can go out there on podcasts because they're just democratized.” – Josef Schinwald
“Selling is a nice thing if you can actually help people.” – Josef Schinwald

Resources:

Josef Schinwald:
LinkedIn: Josef Schinwald
Facebook: Josef Schinwald
Free eBook: The Fast-Track Formula to High End Podcast BOOKINGS
Website: Get Experts On Air

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 160: Stop Chasing Leads And Start Building Connections

Ep 160: Stop Chasing Leads And Start Building Connections

by Brad Friedman

Stop Chasing Leads And Start Building Connections

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Tamika Carlton as they chat about the importance of building and nurturing relationships with your marketing to grow your business.

Tamika Carlton is not just an awe inspiring Marketing Consultant, SEO and Communications Expert - she's also a Relationship Coach and avid traveler who believes in the power of forging meaningful connections! She has been featured on The Oprah Winfrey Show, Authority Magazine, HerForward, and other high profile media outlets. She is also the creator of the Couples Experience - an inclusive relationship company curating luxury couples events and retreats where they can keep the love alive and experience more.

Tamika takes her relationship-centered approach with entrepreneurs helping them to attract quality leads that increase revenue for their business. With couples, it’s about creating comfort & transparency so they can share stories and recognize love builds a better society – massive shifts have come from her kindhearted yet direct communication method.

In this Episode:

Tamika says we have to stop using the word “Leads.”
Tamika talks about building a bond that is lasting with a human versus looking at people as an opportunity.
Tamika discusses the need to deeply understand your target audience.
Tamika talks about the importance of reviewing and understanding data.
Tamika reminds us that marketing is really just building the relationship and maintaining credibility.

Quotes from this Episode:
“People are not really thinking about marketing from the perspective of being able to connect on a deeper level and provide value.” – Tamika Carlton
“I think competitors help you recognize how you are more niche.” – Tamika Carlton
“Data truly is the way for you to make really unique decisions and customized decisions that allow you to capitalize on what it's showing you.” – Tamika Carlton
“One other thing that is making a smooth comeback is direct mail.” – Tamika Carlton
“So you stand out when you really do pick up the phone. People are like, wait a minute, you're calling me?” – Tamika Carlton

Resources:

Tamika Carlton:
LinkedIn: Tamika Carlton
Facebook: Tamika Carlton
Instagram: Tamika Carlton
Website: Tamika Carlton

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 159: Your Business Is A Media Company, Leverage It

Ep 159: Your Business Is A Media Company, Leverage It

by Brad Friedman

Your Business Is A Media Company, Leverage It

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Gresham Harkless discuss marketing your business, the keys to content creation, and the recognition that your business is a media company.

Gresham “Gresh” W. Harkless Jr. is the founder of Blue16 Media and CBNation. Blue16 Media uses media & technology to change lives. These media properties include Blue16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. CBNation consists of media properties (blogs, podcasts and videos) helping the business community succeed. Central to Blue16’s marketing philosophy is that You Are a Media Company and that every organization is in the media business and can strategically leverage marketing tools, platforms, and “ingredients” to reach their goals.

Gresh is a proud graduate of Howard University & Georgetown University. He was selected in 2022 as a 50+ Black Marketer on the Rise in the Influencer & Media Innovators category. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program in 2016, and he was recognized for being 40 Under 40 in Northern Virginia in 2022 and Alexandria in 2020. He has recorded over 1600 podcast episodes of the I AM CEO Podcast and shared the 100+ business lessons he has learned from recording the episodes in the I AM CEO Handbook Volume 3.

In this Episode:

Gresham talks about how media is a transference of information from one person to another through different mediums.
Gresham discusses how we all get our information to the people who need it the most.
Gresham says this type of marketing includes things you're doing online and offline.
Gresham believes we need to spend time really honing in on who our target audience is and how our product or service solves their problem.
Gresham also tells us it's important to track our marketing results to be sure what we're doing is working.

Quotes from this Episode:
“I feel like everybody is a media company and in media business.” – Gresham Harkless
“Media is literally everywhere.” – Gresham Harkless
“Don't just think about the age, the location, the 2.5 kids, the three dogs or whatever that might be. Think about what is keeping them up at night.” – Gresham Harkless
“So you want to make sure that you are quote unquote, opening up that door and checking it to make sure it is cooking and executing in the way that you see fit.” – Gresham Harkless
“I often say like success is with marketing success with business and success with life, honestly, is a much more like a plate of spaghetti than it is that straight path.” – Gresham Harkless

Resources:

Gresham Harkless:
LinkedIn: Gresham Harkless Jr.
Facebook: Gresham Harkless Jr.
X: Gresham Harkless Jr.
Instagram: Gresham Harkless Jr.
Website: Gresham Harkless Jr.

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 158: Beyond Sodas And Sneakers: The Hidden World Of B2B Marketing

Ep 158: Beyond Sodas And Sneakers: The Hidden World Of B2B Marketing

by Brad Friedman

Beyond Sodas and Sneakers: The Hidden World Of B2B Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Moira Vetter as they dive deep into the intricacies of B2B marketing. They talk about longer sales cycles, sales funnels, what’s boring, and more.

Moira Vetter is the Founder & CEO of Modo Modo Agency, a 4-time Inc. 5000 company, a 2023 U.S. Chamber Top 70 Small Businesses and the 2023 Cobb Chamber Women-owned Business of the Year. Over three decades, Moira has fostered growth for Fortune 500 Global Brands and hypergrowth mid-market companies. She was named the 2022 NAWBO Woman Business Owner of the Year, a 2023 Leader in Corporate Citizenship and received the 2023 AMA Atlanta Lifetime Achievement Award. She is the author of Adventure and former contributor to Forbes and Ad Age.

Moira benefits from her 35 years of working client-side and agency-side across industries and organizations, driving brand leadership and market growth for leading global corporations. Once a college dropout, Moira finished her degree when she was almost 40 and continues to push boundaries and expectations within both the business and marketing communities.

Outside the agency walls, she serves on the executive advisory boards of AMA Atlanta, KSU’s Coles College of Business, 48in48, and Campbell-Stone Retirement Community. Moira authored AdVenture: An Outsider's Inside View of Getting an Entrepreneur to Market and contributed over 200 Forbes articles on how entrepreneurs raise capital and manage money. She recently received the 2023 AMA Lifetime Achievement Award and was named the 2022 NAWBO Woman Business Owner of the Year.”

In this Episode:

Moira talks about the nuances of B2B marketing.
Moira says things in the B2B space changed quite a bit during COVID.
Moira says it's “total crap” that B2B decision makers are boring.
Moira discusses how sales funnels are used in B2B marketing.
Moira also talks about the longer sales cycles we see in B2B businesses.

Quotes from this Episode:
“You have to be kind of sophisticated about how you go about building an integrated marketing solution.” – Moira Vetter
“And so one of their stats is that in the sales cycle, only about 5% of B2B audiences are in the market to buy right now.” – Moira Vetter
“It's trying to get people to talk in 10 second, 20 second sound bites about transforming a customer situation, not spending 30 minutes talking about features.” – Moira Vetter
“Some of the coolest people I know are running B2B organizations are CEOs that are changing the world, literally changing the world.” – Moira Vetter
“And so all of those innovations in how media and targeting and broadcast and everything have gone, have changed the face of what is possible for B2B.” – Moira Vetter

Resources:

Moira Vetter:
LinkedIn: Moira Vetter
Podcast: Marketing Madhouse Podcast
Website: Modo Modo Agency

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia