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Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

by Brad Friedman

Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Scott Ayres is the Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE!

In today’s Digital Slice Podcast we’re doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!

In this Episode:

  • Scott talks about a recent science project Where he compared Facebook mobile ads to desktop ads.
  • Scott talked about a science project where his hypothesis was wrong.
  • We experienced a bell ringing in the school Scott was in to let him know class was over.
  • We talked about the benefits of using Agorapulse and Scott provided listeners with a code for a free month.

Quotes from this Episode:
“I was curious to see if mobile ads performed better because there are so many more people on mobile.” – Scott Ayres
“Anytime we do any of our experiments I try to form a hypothesis beforehand, based on what I’m reading.” – Scott Ayres
“I love Facebook Ads Manager for the Split Testing!” – Scott Ayres
“I have a special link for you. I didn’t even tell Brad this. You can go to agorapulse.com/lab and sign up for a free trial. And there’s a coupon code on there actually. You can get your first paid month for free, whenever you do sign up to pay.” – Scott Ayres
“You know what’s funny? I’m in a school building right now and the bell just rang. So, class is over” – Scott Ayres

Resources:

Scott Ayres
Website: Social Media Lab
Website: Agorapulse
Facebook: Social Media Lab
LinkedIn: Scott Ayres
Twitter: Social Media Lab
Twitter: Scott Ayres
Instagram: Scott Ayres
Instagram: Social Media Lab

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 049: The Psychology Of The Voice

Ep 049: The Psychology Of The Voice

Ep 049: The Psychology Of The Voice

by Brad Friedman

The Psychology Of The Voice

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Tracy Goodwin is a voice coach. And, we’re not talking about singing! Over the last 30 years, Tracy has coached thousands of celebrities, business professionals, entrepreneurs and podcasters around the globe how to find their voice and captivate the room so they inspire others and make a bigger impact with their message.

Tracy’s approach, the Psychology of the Voice is unique and gets to the core of eliminating voice habits and changing them for good.

People all over the world seek her out for her expertise to free the barriers that keep them from getting to the next level in their business and personal lives.

In this Episode:

  • Tracy’s entrepreneurial journey started at age 12, even though she was raised in a family where she wasn’t allowed to use her voice.
  • What is this Psychology of the Voice method of teaching?
  • What are the five elements of vocal variety and how can we use them to get what we want?
  • “Pause” is the most powerful tool in the voice toolbox.
  • Voice work is about re-writing habits.
  • Why so many people can benefit from this work and it’s not on their radar.
  • You can use your voice to take your business to the next level.

Quotes from this Episode:
“I couldn’t imagine that I was supposed to be a voice coach because of my history.” – Tracy Goodwin
“Before we’re 5, literally one phrase like, ‘Hey Brad, shut up!’ can change how we use our voice forever.” – Tracy Goodwin
“I help people find the best version of themselves and reveal it in their voice.” – Tracy Goodwin
“So, I teach people how to speak with confidence, how to make connections instantly, how to captivate the audience no matter if its an audience of one or of thousands, and compel people to do what they want them to do.” – Tracy Goodwin
“I have so many people say, ‘This isn’t voice, this is transformation.’ ‘This isn’t voice, this is finding my identity.’ And, that’s really how I feel about it.” – Tracy Goodwin

Resources:

Tracy Goodwin
Website: Captivate The Room
Facebook: Tracy Goodwin
LinkedIn: Tracy Goodwin
Twitter: Tracy Goodwin
Instagram: Tracy Goodwin
Podcast: Captivate The Room

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 048: 10X Your ROI in 7-Steps

Ep 048: 10X Your ROI in 7-Steps

10X Your ROI in 7-Steps

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Busy entrepreneurs don’t need to hear about a hundred steps to marketing success! What entrepreneurs and small business owners need are baseline reviews and a deep understanding of their customers and competitors.

Jason Weaver is an author, digital growth marketer, and a Managing Partner at Local Web Marketing System.

In this Episode:

  • Jason’s entrepreneurial journey from writing a book to building his own business
  • A how-to digital marketing plan via Jason’s book, “FIX Marketer: The 7-Step Plan to 10X Marketing R.O.I. For Local Businesses”
  • What it really takes to get your business started
  • How to establish processes and systems to increase your productivity as an entrepreneur

Quotes from this Episode:
“If you have a 7-step plan or strategy and 5 of those 7 things work and you can see that they’re making you money, you can keep improving and you can cut out all the stuff that doesn’t work and double down on what’s working” - Jason Weaver
“You have to ask every customer for feedback, and you have to reply to every review.” - Jason Weaver
“If you understand your customers and you understand your competitors then you can start to see the mindset of the customer in the landscape they’re going through.” - Jason Weaver
“Even if nobody from your industry is doing good ads, you can go look at these guys that are doing good ads and do it yourself.” - Jason Weaver

Resources:

Jason Weaver
Website: Local Web Marketing System
Website: FIX Marketer
Facebook: Jason Weaver
Facebook: Local Web Marketing
Facebook: FIX Marketer
LinkedIn: Jason Weaver
Twitter: Jason Weaver
Book: FIX Marketer: The 7-Step Plan to 10X Marketing R.O.I. For Local Businesses
FIX Marketer

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 047: An Entrepreneur Inside A Dermatologist

Ep 047: An Entrepreneur Inside A Dermatologist

Ep 047: An Entrepreneur Inside A Dermatologist

by Brad Friedman

An Entrepreneur Inside A Dermatologist

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Many professionals have that desire for continuous personal and professional development. And some, have a strong desire to build their own businesses.

MaryBeth Parisi is a practicing Dermatologist. In the past 2 years, she exercised her entrepreneurial spirit and became an Independent Consultant for Rodan+Fields. Additionally, she started a business as a knowledge broker and became part of another entrepreneurial project. On top of it all, MaryBeth is also a mother of 4.

In this Episode:

  • How MaryBeth was drawn into dermatology to make a difference in people’s lives
  • How to learn the business side of a medical practice
  • The driving force behind MaryBeth’s involvement with Rodan+Fields
  • MaryBeth’s knowledge broker business and social media marketing

Quotes from this Episode:

“I love being able to create my own businesses.” - MaryBeth Parisi
“A lot of people are definitely more concerned with what they’re putting on their skin.” - MaryBeth Parisi
“[Being a Knowledge Broker is] kind of giving back. It’s taking your knowledge and kind of teaching whatever that knowledge is.” - MaryBeth Parisi
“A lot of it is on Facebook for me. It’s still a big avenue. That’s where a lot of the skincare consultants are.” - MaryBeth Parisi

Resources:

MaryBeth Parisi

Website: Rodan+Fields
Facebook: Dr. MaryBeth Parisi
LinkedIn: Dr. MaryBeth Parisi
Instagram: MaryBeth Parisi
YouTube: Dr. MaryBeth Parisi

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 046: Finding Plan B Success

Ep 046: Finding Plan B Success

Ep 046: Finding Plan B Success

by Brad Friedman

Finding Plan B Success

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Securing employment is not the only option you have. A “Plan B” can involve doing what you are meant to do in this world and succeed with it.

Rajeev Mudumba is a seasoned entrepreneur, author, podcaster, and strategic Plan B coach with 2 decades of professional experience. Rajeev recently wrote the book, “My Inspiration: Quotes that shaped my self improvement journey.”

In this Episode:

  • Rajeev’s professional and entrepreneurial journey – writing a book and launching his podcast
  • The how’s of Plan B Success Reveal and Plan B Success Blueprint coaching course
  • Steps on how to build your personal brand
  • How the Wework issue is a lesson learned for founders and VCs

Quotes from this Episode:“This is that kind of a book. There’s no one way to read it, back or front. You just open it up and hopefully whatever professional or personal challenge you’re going through, you’ll find an answer in one of the quotes. That’s my aspiration for it.” - Rajeev Mudumba
“It is so important to go on that journey of self-discovery.” - Rajeev Mudumba
“What’s the point in wasting time and you do it half-heartedly or half of it. Either do it or don’t do it. - Rajeev Mudumba
“With my programs, I’m basically trying to show them that there’s another way. You can go back to the customer directly and you build your brand. You build your influence.” - Rajeev Mudumba
“If you want to scale, it’s not possible to do it all yourself.” - Rajeev Mudumba

Resources:

Rajeev Mudumba
Website: Rajeev Mudumba
Facebook: Plan B Success
LinkedIn: Rajeev Mudumba
Instagram: Rajeev Mudumba
Twitter: Rajeev Mudumba
Podcast: Plan B Success
Rajeev's Book: My Inspiration: Quotes that shaped my self improvement journey

Tools Discussed:
Otter.AI: Otter.AI
Audioburst: Audioburst

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 045: From Author To Audiobook Narrator & Beyond

Ep 045: From Author To Audiobook Narrator & Beyond

Ep 045: From Author To Audiobook Narrator & Beyond

by Brad Friedman

From Author To Audiobook Narrator & Beyond

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What do you do with the talents you have? Many think we have talents for a reason. And, when you use them passionately, you may just end up helping a lot of people.

Rick Mouzon is an author of 3 books, a podcaster, a professional voice over artist, and a collector of die-cast cars.

In this Episode:

  • How Rick wrote 3 of his books from significant real-life experiences and passions
  • Collecting die-cast cars as a lifelong passion
  • Rick’s comprehensive work at Ricky2400 communications
  • The art of ghostwriting, audiobooks, and voice overs

Quotes from this Episode:
“If I couldn’t save him, I could save others.” - Rick Mouzon
“I think it’s something you’re born with. I just always had a true love for cars.” - Rick Mouzon
“To actually use my voice is a labor of love.” - Rick Mouzon
“I wanna take what I have, take what God has blessed me with and I just want to run as far with it as I can, as long as I have life in my body.” - Rick Mouzon

Resources:

Rick Mouzon
Website: Ricky2400
Facebook: Rick Mouzon
Facebook: Ricky2400 Communications
Facebook: Rick's Cars in 1/64
Facebook: Rick's Place
LinkedIn: Ricky2400 Communications
YouTube: Ricky2400
Books: Rick's Books

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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