Busting The Myths, Rumors &#038; Stories of Social Media Marketing With SCIENCE

Ep 051: What's New In Camtasia 2020?

by Brad Friedman

What's New In Camtasia 2020?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020.

Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges.

Gord offers clients both done-for-you services and one-on-one coaching through every stage of video creation from storyboarding and scriptwriting to shooting and editing. Though Gord is proficient in using many different video editing software platforms, he is best known for his use of Camtasia and has an incredibly popular YouTube channel with close to 8,000 subscribers that is filled with Camtasia tutorials, YouTube Success Strategy Videos and more.

If you want to watch what Gord demonstrated during the podcast, here's the link: https://youtu.be/XZKNZJDsNLA
You can find Gord's full Camtasia 2020 review and demo at https://youtu.be/ZWbTDTPz_BA
Download Camtasia 2020 here: https://gordisman.com/go/camtasia

In this Episode:

Gord talks about many of the new features in Camtasia 2020
Gord talked about and demonstrated the new Replaceability feature.
Gord talked about and demonstrated the new Placeholder and Templates features.
Gord talked about and demonstrated the new Presets and Favorites.
Gord also talked about why small businesses use Camtasia and its benefits to the small business owner who wants to take his videos to the next level.

Quotes from this Episode:
“You know, times can change when you're given a nice severance package… And I ended up settling into the world of video” – Gord Isman
“I was super excited about producing a video for this year's release of Camtasia 2020 because I think it has double to triple the amount of new features that I've seen in the last several releases.” – Gord Isman
“You're going to see that this gives you the building blocks and power, especially for people that don't have a lot of editing skill but now can have opportunity to create videos more quickly.” – Gord Isman
“Business owners need to look at at the different kinds of uses and purposes for videos and what is your need” – Gord Isman
“Camtasia is for people who want to get videos DONE and want them to look professional” – Gord Isman

Resources:

Gord Isman:
Facebook: Gord Isman
Instagram: Gord Isman
LinkedIn: Gord Isman
Website: gordisman.com

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

by Brad Friedman

Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Scott Ayres is the Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE!

In today’s Digital Slice Podcast we’re doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!

In this Episode:

Scott talks about a recent science project Where he compared Facebook mobile ads to desktop ads.
Scott talked about a science project where his hypothesis was wrong.
We experienced a bell ringing in the school Scott was in to let him know class was over.
We talked about the benefits of using Agorapulse and Scott provided listeners with a code for a free month.

Quotes from this Episode:
“I was curious to see if mobile ads performed better because there are so many more people on mobile.” – Scott Ayres
“Anytime we do any of our experiments I try to form a hypothesis beforehand, based on what I’m reading.” – Scott Ayres
“I love Facebook Ads Manager for the Split Testing!” – Scott Ayres
“I have a special link for you. I didn’t even tell Brad this. You can go to agorapulse.com/lab and sign up for a free trial. And there’s a coupon code on there actually. You can get your first paid month for free, whenever you do sign up to pay.” – Scott Ayres
“You know what’s funny? I’m in a school building right now and the bell just rang. So, class is over” – Scott Ayres

Resources:

Scott Ayres
Website: Social Media Lab
Website: Agorapulse
Facebook: Social Media Lab
LinkedIn: Scott Ayres
Twitter: Social Media Lab
Twitter: Scott Ayres
Instagram: Scott Ayres
Instagram: Social Media Lab

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 049: The Psychology Of The Voice

Ep 049: The Psychology Of The Voice

by Brad Friedman

The Psychology Of The Voice

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Tracy Goodwin is a voice coach. And, we’re not talking about singing! Over the last 30 years, Tracy has coached thousands of celebrities, business professionals, entrepreneurs and podcasters around the globe how to find their voice and captivate the room so they inspire others and make a bigger impact with their message.

Tracy’s approach, the Psychology of the Voice is unique and gets to the core of eliminating voice habits and changing them for good.

People all over the world seek her out for her expertise to free the barriers that keep them from getting to the next level in their business and personal lives.

In this Episode:

Tracy’s entrepreneurial journey started at age 12, even though she was raised in a family where she wasn’t allowed to use her voice.
What is this Psychology of the Voice method of teaching?
What are the five elements of vocal variety and how can we use them to get what we want?
“Pause” is the most powerful tool in the voice toolbox.
Voice work is about re-writing habits.
Why so many people can benefit from this work and it’s not on their radar.
You can use your voice to take your business to the next level.

Quotes from this Episode:
“I couldn’t imagine that I was supposed to be a voice coach because of my history.” – Tracy Goodwin
“Before we’re 5, literally one phrase like, ‘Hey Brad, shut up!’ can change how we use our voice forever.” – Tracy Goodwin
“I help people find the best version of themselves and reveal it in their voice.” – Tracy Goodwin
“So, I teach people how to speak with confidence, how to make connections instantly, how to captivate the audience no matter if its an audience of one or of thousands, and compel people to do what they want them to do.” – Tracy Goodwin
“I have so many people say, ‘This isn’t voice, this is transformation.’ ‘This isn’t voice, this is finding my identity.’ And, that’s really how I feel about it.” – Tracy Goodwin

Resources:

Tracy Goodwin
Website: Captivate The Room
Facebook: Tracy Goodwin
LinkedIn: Tracy Goodwin
Twitter: Tracy Goodwin
Instagram: Tracy Goodwin
Podcast: Captivate The Room

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 048: 10X Your ROI in 7-Steps

Ep 048: 10X Your ROI in 7-Steps

by Brad Friedman

10X Your ROI in 7-Steps

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Busy entrepreneurs don’t need to hear about a hundred steps to marketing success! What entrepreneurs and small business owners need are baseline reviews and a deep understanding of their customers and competitors.

Jason Weaver is an author, digital growth marketer, and a Managing Partner at Local Web Marketing System.

In this Episode:

Jason’s entrepreneurial journey from writing a book to building his own business
A how-to digital marketing plan via Jason’s book, “FIX Marketer: The 7-Step Plan to 10X Marketing R.O.I. For Local Businesses”
What it really takes to get your business started
How to establish processes and systems to increase your productivity as an entrepreneur

Quotes from this Episode:
“If you have a 7-step plan or strategy and 5 of those 7 things work and you can see that they’re making you money, you can keep improving and you can cut out all the stuff that doesn’t work and double down on what’s working” - Jason Weaver
“You have to ask every customer for feedback, and you have to reply to every review.” - Jason Weaver
“If you understand your customers and you understand your competitors then you can start to see the mindset of the customer in the landscape they’re going through.” - Jason Weaver
“Even if nobody from your industry is doing good ads, you can go look at these guys that are doing good ads and do it yourself.” - Jason Weaver

Resources:

Jason Weaver
Website: Local Web Marketing System
Website: FIX Marketer
Facebook: Jason Weaver
Facebook: Local Web Marketing
Facebook: FIX Marketer
LinkedIn: Jason Weaver
Twitter: Jason Weaver
Book: FIX Marketer: The 7-Step Plan to 10X Marketing R.O.I. For Local Businesses
FIX Marketer

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 047: An Entrepreneur Inside A Dermatologist

Ep 047: An Entrepreneur Inside A Dermatologist

by Brad Friedman

An Entrepreneur Inside A Dermatologist

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Many professionals have that desire for continuous personal and professional development. And some, have a strong desire to build their own businesses.

MaryBeth Parisi is a practicing Dermatologist. In the past 2 years, she exercised her entrepreneurial spirit and became an Independent Consultant for Rodan+Fields. Additionally, she started a business as a knowledge broker and became part of another entrepreneurial project. On top of it all, MaryBeth is also a mother of 4.

In this Episode:

How MaryBeth was drawn into dermatology to make a difference in people’s lives
How to learn the business side of a medical practice
The driving force behind MaryBeth’s involvement with Rodan+Fields
MaryBeth’s knowledge broker business and social media marketing

Quotes from this Episode:

“I love being able to create my own businesses.” - MaryBeth Parisi
“A lot of people are definitely more concerned with what they’re putting on their skin.” - MaryBeth Parisi
“[Being a Knowledge Broker is] kind of giving back. It’s taking your knowledge and kind of teaching whatever that knowledge is.” - MaryBeth Parisi
“A lot of it is on Facebook for me. It’s still a big avenue. That’s where a lot of the skincare consultants are.” - MaryBeth Parisi

Resources:

MaryBeth Parisi

Website: Rodan+Fields
Facebook: Dr. MaryBeth Parisi
LinkedIn: Dr. MaryBeth Parisi
Instagram: MaryBeth Parisi
YouTube: Dr. MaryBeth Parisi

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia