Ep: 033 Let's Talk About Content Creation From The Graphic Design &#038; Multi-Media Perspective

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 032: Grow Your Business With Chatbots And Facebook Ads

Ep 032: Grow Your Business With Chatbots And Facebook Ads

by Brad Friedman

Grow Your Business With Chatbots And Facebook Ads

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this fascinating world of automation and artificial intelligence, would it be beneficial for your business to make use of chatbots? Could you actually trust a chatbot to do the work for you and how will your potential customers react to the bot?

There are countless marketing tools out there, but if you want to grow your business effectively and efficiently, messenger marketing chatbots are a powerful tool. You do not have all day to talk to each of your prospects. Especially if they aren’t qualified prospects. You also don’t have time to answer the same questions over and over again.

At its core, chatbots are a great way to communicate with your audience via automation and enable you to respond promptly and conveniently. However, there is more to a chatbot than conversation. And in this episode of The digital Slice Podcast, you will discover many ways your business can grow via messenger marketing chatbots integrated with Facebook ads.

Amanda Robinson is The Digital Gal. She is a Facebook ad and Facebook Messenger Marketing Chatbot guru. She is often on stage speaking about Analytics, Livestreaming, and Messenger Marketing Chatbots. Currently, she is one of the 4 social media marketing experts who has teamed up to create the 360 Marketing Squad with the mission of making digital knowledge at the expert level very affordable and accessible to entrepreneurs and business owners.

In this Episode:

Amanda’s rebranding as The Digital Gal - the tech nerd, analytics addict, Facebook ads expert and more
Living the digital nomad lifestyle and its challenges and perks
The 360 Marketing Squad and how its making expert level digital knowledge more accessible
How a chatbot is really built for human to human interaction
How to use chatbots as a mainstream messenger marketing tool
How messenger marketing chatbots can be used to create a more active subscriber list compared to email marketing
How to segment your subscribers using messenger marketing chatbots
How messenger marketing is a healthier form of inbound marketing
The 24 hours + 1 rule on sending promotional messages via chatbots
Numerous ways to get people engaged then subscribed to your chatbot
How to apply the use of chatbots to a marketing funnel effectively and efficiently
How Facebook is setting the ground rules for using messenger marketing to prevent it from becoming a spam bot tool
Recommended chatbot tools for measuring ROI, analytics, etc.
What it takes to learn chatbot messenger marketing and the best time to learn it
How to start out with your very own messenger marketing chatbot
How to get people to opt in to your chatbot
How to integrate Facebook ads to get people to opt in to your messenger marketing chatbot

Quotes From this Episode:
“Chatbot is an automated series of messages that are built by a human to interact with another human.” - Amanda Robinson
“Messenger marketing chatbots are not email marketing.” - Amanda Robinson
“You can have a chatbot set up on a Facebook post so when people comment using a certain trigger word, that will launch the bot.” - Amanda Robinson
“Majority of the messaging I’m using is pretty much more for housekeeping and administrative tools. So, I’m using it to collect somebody’s mailing address…” - Amanda Robinson
“It’s all streamlined into one, so I don’t need separate software and I don’t need to send them out to different landing pages or different areas of the web to then redirect them all back into one place. It’s all kind of happening right within one area.” - Amanda Robinson
“When it comes to funnels, when you’re looking at your cold audiences versus warm audiences and pre-marketing, you can really integrate a messenger marketing chatbot into pretty much any stage of your funnel.” - Amanda Robinson
“It’s a matter of doing your research as a marketer, providing value - being a smart marketer.” - Amanda Robinson
“Facebook is trying to put systems in place; chatbot providers are trying to refine their systems to help everybody come out as winners in the end.” - Amanda Robinson
“This isn’t to replace conversations with people. It’s just to add on another channel where people can self-serve that information in a more efficient fashion.” - Amanda Robinson
“Not everybody wants to be caught in automation. Some people really just want to talk to a person and feel like they’re being heard.” - Amanda Robinson
“If you’re building Facebook messenger marketing chatbots and you are not using Facebook ads as well, that’s gonna be a big miss” - Amanda Robinson

Resources:

Amanda Robinson
Twitter: @thedigitalgal
Instagram: @thedigitalgal
Facebook: @thedigitalgal
Facebook Ads Training: Facebook Ads 4-wk Group
Facebook Group: 360 Marketing Squad
LinkedIn: @thedigitalgal
Website: thedigitalgal.com

Manychat: manychat.com

Chatfuel: chatfuel.com

MobileMonkey: mobilemonkey.com

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 031: Using Facebook Groups To Grow Your Business

Ep 031: Using Facebook Groups To Grow Your Business

by Brad Friedman

Using Facebook Groups To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

You already have a Facebook page. What do you need a Facebook Group for? Every business desires to be as close to their audience as possible and social media is a robust tool that can make this happen.

Although not every business should have a Facebook Group, having a group allows for community building and can bring you closer to your target market. The main advantage of having a group is you get to actually talk to, interact with and engage with your audience in an intimate manner. It provides your audience an opportunity for human-to-human interaction that a business page may not allow.

In this way, it is easy for people to trust you and your authenticity in helping them with their challenges. In exchange, you get to collect a wealth of information about your audience. This information can help create a foundation for your content and your overall marketing strategy.

Learn pretty much everything you need to know about Facebook Groups in this episode of The Digital Slice Podcast.

Bella Vasta is the owner of Jump Consulting, a one-woman, dynamic coaching company that invigorates people to leap towards the next level of their pet businesses. Since 2007, Bella has coached pet sitting business owners on systems, processes, leadership, and networking.

She has published a good number of highly comprehensive research on industry-related topics including a book called, “The Four Types of Dogs Every Business Needs: How to Build the Right Team to Grow Your Business and Have a Balanced Life.” The book uses dog breeds as a metaphor for the different personality types as they work together on a team.

Being a trailblazer in the industry, Bella earned the National Pet Sitting Business of the Year award at age 25. She was also featured in Huffington Post, NBC, Entrepreneur, ABC, NPR, and others. She hosts the Bella in your Business podcast which is popular for all kinds of business owners. Bella uses her extensive experience in her coaching, speaking, and consulting work.

In this Episode:

Fun fact: How Bella holds the record as having one of the world’s smallest female babies born at 12 ounces
How to deal with life’s challenges while running your business
Why invest in a Facebook Group when you already have a business page
How a Facebook Group is a more personalized venue to engage with your audience
Factors to consider in deciding whether a Facebook Group is good for your business or not
Questions to ask potential members before adding them to your Facebook Group
How to make members’ answers into a content goldmine
Using software to organize members’ responses to your Facebook Group membership questions
Different creative ways to get people to join your group
How to get people engaged in your Facebook Group
How to monetize your Facebook Groups
How your Facebook Group should be well-thought out like a business plan
Best practices for managing your Facebook Group
Bella’s book, “The Four Types of Dogs Every Business Needs” and her motivation behind it

Quotes From this Episode:
“The backyard is your group and the front yard is your page. So why have it? Because it’s more personable. People love to feel safe and like they belong, and that’s what groups do for a brand. It humanizes a brand” - Bella Vasta
“Most people don’t feel comfortable having those intimate conversations on a business page.” - Bella Vasta
“If you have a group, you need to be asking the right kinds of questions.” - Bella Vasta
“It’s just a content goldmine, those three questions, if you position it right. Make those questions so that they serve your business because it’s so valuable.” - Bella Vasta
“Your people are gonna tell you what they need from you if you ask.” - Bella Vasta
“I have multiple groups and I can tell you I’ve had two products this year that I’ve completely sold out just in my mastermind group.” - Bella Vasta
“If you can’t be disciplined with it, have a plan for it, don’t do it.” - Bella Vasta
“The cool thing about a group is that they’re also gonna kinda tell you what you want.” - Bella Vasta
“Facebook wants to create an engaging audience and great experience on Facebook. They want you to interact with each other.” - Bella Vasta
“It’s not talking at them. It’s getting everyone to talk within each other and support each other too.” - Bella Vasta
“If you have a successful business in 2, 3, 5, 10, 15 years, somewhere in there, you’re going to need to step out of your business for yourself, for your own sanity.” - Bella Vasta

Resources:

Bella Vasta
Twitter: @Bellas_Pets
Facebook: @BellaVasta1
LinkedIn: @BellaVasta
Website: jumpconsulting.net
Website: bellavasta.com

Book: The Four Types of Dogs Every Business Needs

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 030: Ask Me Anything (Digital Marketing Related)

Ep 030: Ask Me Anything (Digital Marketing Related)

by Brad Friedman

Ask Me Anything (Digital Marketing Related)

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Generally, your marketing campaign goals include trying reach as many individuals as possible and lure them into your sales funnel. Most of the time, this kind of strategy also requires getting out there to talk to people, giving out brochures, cold-calling, sending email and hosting big events.

While there is nothing wrong with this kind of marketing for bigger brands, it is not the only option a business owner like can utilize. In particular, inbound marketing is the type of marketing that results in clients reaching out to you instead of you to them. The key is to be able to provide value to them first, enough to have them trust you and contact you to engage, interact, do business with, and build a lasting relationship.

Today’s Digital Slice Podcast is an “Ask Me Anything” episode that focuses on questions about Inbound Marketing and email marketing as queried by connections, prospects, and other individuals seeking advice about digital marketing. Here is a quick but value-laden episode to learn from.

In this Episode:

Inbound marketing to the core as defined by HubSpot
How inbound marketing helps bring in warm leads to your funnel
How to use inbound marketing to grow any kind of business
How to create content that matches what your buyer personas consider

valuable

How consistency in your content promotes top of mind awareness
How email is still a very useful and beneficial marketing tool
How to convince company leaders to use inbound marketing strategies
How education and real-life case studies can help convince decision-makers go for inbound marketing

Quotes From this Episode:
“Inbound marketing does not interrupt people while they are online like ads do. It’s the value of your content that attracts people.” - Brad Friedman
“Create buyer personas for real people that you wanna connect with.” - Brad Friedman
“Having developed these personas makes it easier for you to create a content calendar and focus your content on a special persona every time you put something out there.” - Brad Friedman
“Keeping top of mind awareness is critical to your success.” - Brad Friedman
“Email is still the number one way to communicate in a B2B business to business setting.” - Brad Friedman
“There’s always some education needed before jumping into any kind of marketing.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 029: Use Instagram To Grow Your Business

Ep 029: Use Instagram To Grow Your Business

by Brad Friedman

Use Instagram To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Instagram is the second largest social media platform in the world. Most business owners should consider taking advantage of Instagram (but play close attention to our use of the word “most”). Not all businesses SHOULD have a presence on Instagram just because any business CAN.

There are factors you need to consider as a business owner to determine whether Instagram will work for you or not. For instance, you have to check whether your audience is on Instagram and using the platform to engage with businesses like yours.

Next, there’s also the challenge of creating visual content. It’s important to understand Instagram is a visual platform. Consequently, you really need to determine what will work for you and what will work for your audience and if all goes well, you can develop an Instagram social media strategy to help grow your business!

Learn more in this episode of The Digital Slice Podcast.

Jenn Herman is an Instagram guru – a world recognized Instagram marketing expert and forefront blogger on the topic. Jenn’s blog was named one of the 10 best social blogs by Social Media Examiner, 3 years in a row. Jenn is also a sought-after speaker and consultant who shares tips and provides training for various businesses on social media strategy.

She has been featured in Inc., Social Media Examiner, Fox News, CBS Radio, Yahoo! Finance and many other publications and podcasts. Her book, Instagram For Business For Dummies, is a relevant resource on everything Instagram. Recently, she became part of the 360 Marketing Squad which is composed of a team of 4 experts on different social media platforms. The 360 Marketing Squad share valuable information and answers your social media related questions for an incredibly low monthly fee.

In this Episode:

Jenn’s book, Instagram for Business for Dummies, and its relevance today
The 360 Marketing Squad and how it’s a complete social media marketing package for your business
How Jenn went from having a Master’s degree in Forensic Science to running Jenn’s Trends
How Jenn’s “scientific” orientation has led to a strategic approach to business for clients
Why use Instagram for your business at all
How to decipher whether Instagram will be advantageous for your business or not
How to overcome the challenge of creating visual content on Instagram
How engagement and community-building on Instagram is one of the strongest compared to other platforms
How to come up with your Instagram marketing strategy
How establishing your WHY for using Instagram helps in formulating your strategy
How to put together a good Instagram story and how to integrate your strategy in there
The various uses for Instagram Live for engagement, trust-building, and content repurposing
Pros and cons of IGTV and its future potential
The newest Instagram features, like name tags, quick reply, and direct messages
The advantages of the Instagram business profile
Newest features for Instagram stories

Quotes From this Episode:
“I love what I’m doing. I love being able to teach. I love being able to work with business owners. I love being able to speak on stages and meet all these amazing people around the world, so I have no complaints.” - Jenn Herman
“You look at things differently because we have this scientific mindsets which I think is why I’m so big on strategy and I love working with clients to develop a strategy.” - Jenn Herman
“Every single business can use Instagram. That doesn’t mean every business should use Instagram.” - Jenn Herman
“You audience is on Instagram so you absolutely can use it from that perspective.” - Jenn Herman
“On Instagram, the average engagement is about 3% so that may sound low but that’s exponentially higher than what you’re gonna get on any other platform.” - Jenn Herman
“You may not get as much traffic from Instagram as you get from the other platforms but the quality of traffic is, in my opinion, significantly better than what you get on any other platform.” - Jenn Herman
“I’d rather only share high quality content when it’s relevant that I know my audience will see, and interact, and appreciate with, rather than just posting for the sake of posting.” - Jenn Herman
“Most people get the best brand development from Instagram Stories because you’re not trying too hard.” - Jenn Herman
“Instagram Live is my bread and butter.” - Jenn Herman
“Most of the time people see your ad, it is the first time they’re seeing your business. That means this is your first impression and you don’t get to make another first impression. So if your ads sucks, you’re ruining your reputation on Instagram” - Jenn Herman

Resources:

Jenn Herman
Instagram: @jenns_trends
Twitter: @jenns_trends
Facebook: @jenn.herman1
LinkedIn: @jennherman
Website: jennstrends.com
360 Marketing Squad: 360marketingsquad.com

Book: Instagram for Business for Dummies:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 028: Generate Revenue With Your Holiday Marketing Plan

Ep 028: Generate Revenue With Your Holiday Marketing Plan

by Brad Friedman

Generate Revenue With Your Holiday Marketing Plan

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The holidays are coming up, but what marketing plan? Business owners are humans too and naturally, they cannot be expected to think business when it’s the holidays, right? Well maybe, but if you want to think outside the box and be a highly innovative entrepreneur, then take advantage of the huge opportunity the holidays represent. Specifically, you can actually ramp up your sales and generate revenue during the holiday season.

Statistics show how people’s buying behavior tends to get more optimistic during the holidays as well as during the first quarter of the next year. People are in such a good mood that spending becomes one of the most logical things they can do. So, if you do not have a marketing plan yet for the holidays, today is a good day to start with various tips and tricks you can learn from this episode of The Digital Slice Podcast. If you do have a holiday marketing plan already, it’s not too late.

In this Episode:

The religious and non-religious holidays to watch out and plan for in terms of marketing
How most people are busy with online and offline activities during the holidays
How you should be getting ahead of the rest in your promotions and marketing
Important statistics that show how sales tend to blow up during the holidays and early next year
Taking advantage of people’s shopping, buying, and planning mood for next year
How email is still effective as a marketing strategy especially for the holidays
Three tactics to help you succeed with your holiday marketing plan
Setting SMART goals that will guide your overall marketing strategy
How to create an offer to encourage engagement from potential customers
How to segment your market via email to make relevant offers to the right buyer personas
How to create offers that are specific to an audience
How to create your marketing plan for the holidays
The essence of a great marketing plan with measurable results and evaluation
Five practices to successfully implement your marketing campaign
The importance of building trust through videos, reviews, and testimonials
How to create a content calendar
Welcoming the Bradbot! Sign up at https://thebradbot.com

Quotes From this Episode:
“It’s really important that you get your act together as quickly as you can and get ahead of the curve.” - Brad Friedman
“Now through the end of the year is a huge opportunity for retailers of all kind. It’s a huge opportunity for service providers too.” - Brad Friedman
“Email is not dead. Email’s actually one of the best ways to reach people during the holidays.” - Brad Friedman
“If you’re doing email marketing during the holiday season, you are going to get a bigger piece of the holiday pie.” - Brad Friedman
“Give something away to get somebody’s interest in your products or service.” - Brad Friedman
“Nobody enjoys getting an email that doesn’t apply to them.
“No promotion is one size fits all. Promotions are created for specific buyer personas.” - Brad Friedman
“To run your campaign, you push content out.” - Brad Friedman
“Help them to click because that’s your measurable content.” - Brad Friedman
“Make your offer or your promotion engaging.” - Brad Friedman
“I’m more likely to trust a review from a peer or a colleague of mine than I am to trust what you’re telling me.” - Brad Friedman
“Make sure that your marketing efforts are mobile-responsive.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia