Using Social And Storytelling For Good

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 020: Build Trust And Credibility While Livestreaming

Ep 020: Build Trust And Credibility While Livestreaming

by Brad Friedman

Build Trust And Credibility While Livestreaming

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

People do business with people whether it is in a B2B or B2C environment. As humans, we like to deal with people whom we like, trust, and find credible.

As a business owner, this is the perspective you must keep in mind when implementing a digital marketing strategy. And, there is a powerful tool you can use to help build your credibility and have an audience put their trust in you.

Livestreaming gives every business an opportunity to present themselves live in front of an audience and allow prospects, customers and brand advocates some human connection and interaction. Discover how you can use livestreaming to build trust and credibility in this episode.

Ross Brand is the complete package. He is a livestreaming host and coach, live video creator, speaker and podcaster. He is the Founder of Livestream Universe which helps businesses to leverage livestreaming to build their personal brand and tribe.

Ross also has a professional HR background and has been a guest lecturer at New York University on topics such as “Leveraging Social Media to Optimize HR Outcomes” and “Building Your Professional Brand on Social Media for HR Pros”.

In this Episode:

The many ways to use livestreaming to establish your credibility and build trust
How keeping promises and offering only what you can actually deliver helps establish your credibility
How consistency is important in doing livestreams that are regularly scheduled especially when you’re just starting
How to get started with your first livestream and how to deal with content with the right intro/outro and some scripting
How talking about your passion or something you care about is a good topic of choice
How doing interview livestreams with guests is a good training ground to build confidence
Different interviews you can do for your livestream
How to repurpose and distribute livestream content
The importance of having a Facebook business page for livestreaming and other purposes
How to prepare for a livestream but still be flexible during the livestream itself
How to deal with technical issues and other challenges during a livestream
How to select the best interviewees for your type of audience
How expensive equipment is not the end all for a great livestream
How to choose the right equipment such as microphones
How to set up your background
How audio is the most important aspect of your livestream

Quotes From this Episode:
“The place where people go wrong with it is when people are marketing and they make promises they can’t keep.” - Ross Brand
“Offer what you can deliver on.” - Ross Brand
“When you’re starting out, consistency is really important because how else do people find you and how else do they learn about you and how else do they know that you’re serious and you’re gonna keep doing this?” - Ross Brand
“The place to do your first few livestreams are on your personal profile.” - Ross Brand
“Not everybody is suitable for every medium but there’s no reason why most people can’t do a capable job at livestreaming.” - Ross Brand
“Use that time when nobody shows up to practice.” - Ross Brand
“Interviews are a great way to do livestreams in general.” - Ross Brand
“Often, the best questions come from listening to your guest and then amplifying and asking questions based on what they said.” - Ross Brand
“Doing it with second-rate technology is better than not doing it all.” - Ross Brand
“The show really ends without audio.” - Ross Brand

Resources:

Ross Brand
Twitter: @iRossBrand
Facebook: @Livestreamuniverse
LinkedIn: @RossBrand
Websites: livestreamuniverse.com

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 019: How Your Chatbot Marketing Strategy Is Different

Ep 019: How Your Chatbot Marketing Strategy Is Different

by Brad Friedman

How Your Chatbot Marketing Strategy Is Different From Your Traditional Marketing Strategy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

What is the one platform people are almost guaranteed to be on every day of their lives? Most people make Facebook their staple, but a fun fact is that they can live without it for a day. Even if they do, they will not give up messenger as they use it to communicate with significant people in their lives.

When Facebook realized this, without much further ado, they found a way for business owners to make messenger the one tool they can use to reach their audience right where they are. This is the powerful story behind Facebook messenger marketing and how you can take advantage of it using chatbots to automate messages while maintaining a personal touch as you directly converse and interact with your audience.

Unlike outbound marketing, you do not have to be persistent, pushy, and unwanted by customers because they will come to you for the valuable information you give them. In this episode, discover the stark differences between traditional marketing and chatbot marketing.

RJ Redden is the Queen of messenger bots and is a Chatbot Builder at Black Belt Bots, a company she owns. RJ has been coaching about technology for two decades, but when she found messenger bot marketing, she was sold on the technology in literally 5 minutes.

She has used email marketing, social media, live video and acknowledges how effective they can be as part of a digital marketing strategy. But it was with messenger bot marketing that her business took off. She loves how she can automate but at the same time build relationships with customers that are mutually beneficial. And so today, RJ’s mission is to help clients achieve the same success for their businesses and have qualified leads banging at their doors.

In this Episode:

How a messenger bot really is a tool that facilitates conversations between people, bridges connections, and builds engagement
How selling and marketing feels more natural when done the chatbot way
What is Facebook Messenger and its huge potential in helping you do business
How to set up your messenger bot for creating awareness and sharing valuable information
How Facebook Messenger is the best of both worlds - using automation while staying human in your interactions and business relationships
The secret to success in messenger bot marketing
How to use messenger bot marketing to replace strategies that aren’t working for you
Things a messenger bot can do including delivering a mini-course and engaging Facebook group members
How to get people to subscribe to your messenger bot
How to maintain a balance between automation and human interaction
How Facebook Messenger marketing allows you to always put your best foot forward
How to integrate messenger bots into your current marketing strategy
How chatbots allow for more focus and building of trust
How to get a free mini-course on chatbots with RJ Redden at checkoutmybot.com
How to build a reminder bot especially for live streamers or content creators at startyourbot.com
How manychat.com can be one of the most user-friendly software for creating bots for beginners

Quotes From this Episode:
“When people hear messenger bot, they think about all kinds of things that don’t really have anything to do with what a messenger bot really is.” - RJ Redden
“A messenger bot, what it really is, is that it’s a conversation between two people that is on steroids.” - RJ Redden
“When I ran into messenger bots, what it said to me was, you can now send to people messages that they consider valuable and you can send them a lot less.” - RJ Redden
“Messenger connects us to people we care about.” - RJ Redden
“I start to have relationships with people rather than some static number on a page that’s supposed to tell me the value of my business.” - RJ Redden
“The people in my bot are the people I care about talking to and they care about talking to me.” - RJ Redden
“I don’t have to be pushy to sell anything.” - RJ Redden
“You don’t have to train people to look at Messenger. We’re all already trained.” — RJ Redden
“If you’re thinking about adapting bots into your overall strategy, start here: pick one thing that isn’t working for you.” - RJ Redden
“You gotta get eyeballs to that content for it to work for you, a messenger bot will get eyeballs to your content.” - RJ Redden

Resources:

Rj Redden
Twitter: @blackbeltbots
Facebook Group: Black Belt Bots Community
LinkedIn: @rjredden
Websites: blackbeltbots.com

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 018: Don’t Just Sit There! Develop A Digital Marketing Strategy

Ep 018: Don't Just Sit There! Develop A Digital Marketing Strategy

by Brad Friedman

Don't Just Sit There! Develop A Digital Marketing Strategy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more.

Does your type of business need to have a digital presence and be very active online? If so, how do you go about setting up your social media accounts? In this digital age, you can chose not to go digital with your marketing strategy but run the risk of your business getting left behind and ultimately, closing up shop.

On the other hand, if you are able to develop a strong digital marketing strategy and appeal to the digital world, then there will be more likelihood for your business to achieve long-term success. And so, if you have been asking yourself if you should be going live, creating a YouTube video series, posting on LinkedIn, or writing a blog post, then the answer is a big yes.

However, you do not have to do all those nor should you be on every social media platform because at the end of the day, you have to go only for those which will suit your business needs and will be congruent with your company goals.

In this podcast episode, learn how you can build a digital marketing strategy that will effectively work for your specific business because you can’t just sit there and wait for something to happen.

In this Episode:

How developing a digital marketing strategy is a must these days
How to develop content based on clients’ frequently asked questions
How creating awareness first is key to engagement on various social media platforms
How to choose which among the different social media platforms to use based on your business needs and company profile
How to start by looking at your current digital marketing strategy if you have one in place and who’s in charge of the implementation
The importance of having high quality content that will be most valuable for your target audience
The kind of content that you should share on your social media accounts that give your audience value
Why advertising is necessary in this digital age

Quotes From this Episode:
“Today, what I wanna do most of all is practice what I preach.” - Brad Friedman
“It’s easy to create content from questions that you’re asked.” - Brad Friedman
“When you post your page, a notice does not go out to all 2 billion people saying that you have started a Facebook page and everybody needs to rush and like your page.” - Brad Friedman
“I’m one of those people who believes not everybody needs to be on every social media network in order to grow their business.” - Brad Friedman
“Maybe you can get somebody to your page but if they don’t get value from your content, they’re probably not gonna like the page.” - Brad Friedman
“I would much prefer that you had a smaller group of people who like your page yet people who are engaged with your page.” - Brad Friedman
“If you aren’t measuring, you aren’t marketing.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 017: You Need To Get Linked In

Ep 017: You Need To Get Linked In

by Brad Friedman

You Need To Get Linked In!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Do you still believe LinkedIn serves its purpose as a professional networking platform? Since Microsoft acquired LinkedIn, there has been a lot of talk about LinkedIn’s alleged demise. There are articles every week talking about how how it could simply go away.

I contend, the opposite is happening as LinkedIn is as strong as it has ever been. It remains a venue for business owners and job seekers to engage and create a more productive workforce environment for the whole world.

In this episode of The Digital Slice Podcast, I revisit LinkedIn’s beginnings and discuss how it has remained true to its mission.

In this Episode:

The beginnings of LinkedIn in 2002 as a professional networking platform
How Reid Hoffman created a team of former colleagues and launched LinkedIn from his living room in 2003
How LinkedIn remains a professional network despite some changes in its interface
How native videos on LinkedIn doesn’t make it into a social network
How the controversial issues surrounding LinkedIn’s looming demise started in 2016 via the Microsoft acquisition
How LinkedIn’s current status in the stock market and its 562 million users indicate it remains in good standing
LinkedIn’s mission and vision and how to take advantage of it
How to build a strong and highly optimized LinkedIn profile
Starting out with a high quality, professional-looking photo
How to take advantage of the ample space provided by LinkedIn for your summary, and work experience
How to set up your LinkedIn background image, name, and headline properly
How to arrange the summary section to make you easier to find
LinkedIn groups and how to choose which ones to join and be active in

Quotes From this Episode:
“It’s often important to know where we came from in order to know where we are going.” - Brad Friedman
“Maybe LinkedIn is doing some things to make you more familiar, more comfortable using it because it looks like a social network. But it’s really not. It’s really still a professional network.” - Brad Friedman
“Everybody knows how important video is. LinkedIn also knows how important video is. So, they made it so that we could create native video on LinkedIn.” - Brad Friedman
“I would contend that LinkedIn is still where people go to build their network for business purposes whether its finding a job or selling a product or a service.” - Brad Friedman
“I’m no financial genius but it seems to me that LinkedIn is doing just fine.” - Brad Friedman
“Really, the foundation of LinkedIn is the LinkedIn profile.” - Brad Friedman
“You only have one chance to make a first impression.” - Brad Friedman
“We’re on LinkedIn because we’re professionals, we’re business owners, and we want to build our business.” - Brad Friedman
“Images are very important because they grab our attention. Not having an image also grabs our attention and makes a statement.” - Brad Friedman
“Take advantage of the summary section to tell people a little something about you: things you like, why you do what you do, what you enjoy about what it is that you do, and the kinds of people you serve.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 016: Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

Ep 016: Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

by Brad Friedman

Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is going out of your way to connect with people via a livestreaming broadcast worth it? Remember, the camera will be on you the whole time and you have to talk to your audience like you are very confident and comfortable about it.

Livestreaming can be very beneficial for your business when done right. Definitely, starting out can be challenging, even a bit intimidating. You could feel frightened about committing mistakes, not knowing what to say, or how to do your introduction.

The good news is there is a way to resolve these issues, get past the barriers, and share yourself and your business with the world. Discover the exciting world of livestreaming in this Episode 016 of The Digital Slice Podcast and find out how you can leverage livestreaming to grow your business.

Jennifer Quinn, better known as JennyQ, is a livestreaming expert who is recognized internationally and has rocked Facebook Live for years. She became a pioneer in livestreaming, tackled the barriers of entry, and went on to teach professionals to succeed in the same way. She has shared with them how the livestreaming experience enhances credibility, authority, and top-of-mind awareness.

To date, Jenny has done more than 450 live interviews using various angles including on-air talent and professional big brand production. She is also a speaker, show host, live video mastery coach, and author of the book, “Leverage Livestreaming to Build Your Brand”, which debuted as Amazon’s #1 Best Seller in Podcasts and Webcasts.

In this Episode:

How JennyQ got into livestreaming in 2015 starting with Periscope
How JennyQ was introduced to Twitter in 2008 and was awed at how it connected people
How livestreaming builds credibility using the right messaging and livestream structure
The common challenge of doing the intro and outro and how to deal with it
How to start out by giving or sharing street-level information on your videos
Recommended technology and tools to use for live streaming
JennyQ’s L.A.V.S which stands for lighting, audio, video, and stability as live streaming basic essentials
The importance of your business and personal profile as it reflects your brand and credibility
How live streaming generates top-of-mind awareness
How to build trust with your audience by committing to and being consistent with a live video schedule that’s doable for you
How JennyQ’s book, Leverage Livestreaming to Build Your Brand, is helping a lot of people
How to pick the best platform for your live stream based on audience and engagement
The pros and cons to live videos versus pre-recorded or edited videos

Quotes From this Episode:
“Once they get into what they know, then they’re home free. They could talk about it all day long.” - Jennifer Quinn
“Don’t tell everything you know. Just let’s chunk it down and get three bullets about one specific topic.” - Jennifer Quinn
“We really have to work the most on the intro and the outro because that’s where people stumble the most.” - Jennifer Quinn
“The user, the viewer really just wants to know the basic information and how to implement it.” - Jennifer Quinn
“The learning curve, generally speaking, is not really comfortable ‘cause you’re stepping out of your comfort zone.” - Jennifer Quinn
“Anyone can go live at any time without anything other than their phone.” - Jennifer Quinn
“Now, the consumer is more savvy and less patient so you only have 5 to 7 seconds to demonstrate your authority and credibility.” - Jennifer Quinn
“You got to do video in one form or another.” - Jennifer Quinn
“Don’t try to livestream from everywhere when you’re starting out.” - Jennifer Quinn

Resources:

Jennifer Quinn
Twitter: @JennyQ
Facebook: @JennyQ411
LinkedIn: @JennyQ411
Instagram: @JennyQ411
Facebook Group: Go Live Community
Website:
jennyqlive.com
Book: Leverage Livestreaming to Build Your Brand

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia