Take Your Blog To The Next Level - Tips And Tricks For Bloggers

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 009: Build And Strengthen Your Company’s Future Using Inbound Principles

Ep 009: Build And Strengthen Your Company's Future Using Inbound Principles

by Brad Friedman

Build And Strengthen Your Company's Future Using Inbound Principles

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Inbound or outbound? One of the questions you may be confronted with when it comes to marketing is whether you should have an inbound or an outbound strategy. This is especially important considering the investment required when implementing these marketing strategies over a period of time.

At the end of the day, what you need is an effective technique that does not only attract potential customers but also helps build trust that will lay the foundation for a long-term relationship with them. Inbound marketing could be a good fit for your company. But beyond marketing, an inbound revolution has been taking place - making inbound a philosophy to guide and direct your whole organization and business toward success. Discover the principles of Inbound Organization in this episode of The Digital Slice Podcast and learn how to live it and breathe it in your business.

Dan Tyre is one of the original team members of Hubspot. Dan is a recognized authority in inbound marketing as well as sales. He is also a senior level software executive, writer, speaker, investor, mentor and coach for inbound success. His expertise is in inbound sales, inbound marketing, and inbound service.

Todd Hockenberry is the owner of Top Line Results, LLC specializing in leading revenue growth in small to medium-sized companies and focusing on capital equipment, technology, and manufacturing. Todd is a published author for industry and technology trends specifically in magazines such as Photonics Online, The Fabricator, Modern Application News, Industrial Laser Solutions to name a few. He is also a sought-after speaker in trade shows and tech conferences.

In this Episode:

How Todd started to unknowingly use inbound principles while working with an industrial company
How effective quality content, SEO, and email campaigns are in engaging customers as Todd discovered in 2002
How Todd founded Top Line Results, partnered with HubSpot, and agreed with Dan to write a book on Inbound Organization
How inbound has evolved into a philosophy that can be applied to the rest of your organization and your whole business
How Todd and Dan synergized to the writing of the book, Inbound Organization
How HubSpot and its leadership team lent support in the writing of the book
How decision-making and buying power has been turned over from the sales person to the buyer
How change has to start within the organization first in order to grow as a business
How being helpful from end to end is central to an Inbound mindset and strategy
Why transforming into an Inbound Organization is relevant today
How leadership is critical to the transformation to an Inbound Organization
How sales and marketing has to work together to create a satisfying customer experience
How referrals are still the best source of leads making the customer journey critically important
How the MSPOT or Mission, Strategy, Plans, Omissions, and Targets is a helpful tool for focus and execution
How to create the buyer persona from a behavior standpoint more than demographics
How Gary Vaynerchuk is right about the importance of content
How helping and establishing a relationship with potential customers is the key to selling
How to make the Inbound Operating System work for your organization from hiring, to cultivating a company culture, to the customer experience
How transparency should work in an Inbound Organization as a core value

Quotes From this Episode:
“We started to write about case studies and application stories and solution stories about problems and solutions and what we found was we could really engage an audience.” - Todd Hockenberry
“We wanted to give HubSpot Partners a tool and a credibility piece that they could hand to customers or prospects and say, this isn’t just about marketing, it’s really about your whole business.” - Todd Hockenberry
“Buyers’ behavior has changed over the last ten years.” - Dan Tyre
“The balance of power just went from the sales person and over to you.” - Dan Tyre
“The basis of inbound in this book is you gotta be a human being.” - Dan Tyre
“You have to understand and treat people like human beings.” - Dan Tyre
“To grow, you need to change your business.” - Todd Hockenberry
“If you’re not practicing Inbound, quit.” - Dan Tyre
“Your customers, your users are your best sales people if they’re happy.” - Todd Hockenberry
“Reality is, if you don’t practice Inbound, you’re gonna get annihilated, and I can prove it.” - Dan Tyre
“Inbound is all about being a human being.” - Dan Tyre
“Companies have to recognize that the brand they project to their customers is also one they have to think about and cultivate for their employees.” - Todd Hockenberry

Resources:

Dan Tyre
Twitter: @dantyre
Facebook: https://www.facebook.com/dtyre
LinkedIn: https://www.linkedin.com/in/dantyre01/
Website: https://hubspot.com
Website: https://www.hubspot.com/dantyre

Todd Hockenberry
Twitter: @ToddHockenberry
Facebook: https://www.facebook.com/todd.hockenberry
LinkedIn: https://www.linkedin.com/in/toddhockenberry/
Website: https://www.top-line-results.com/

Book by Dan Tyre and Todd Hockenberry: Inbound Organization

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 008: Adjusting Your Digital Marketing Strategy To Sync With Recent Facebook Changes

Ep 008: Adjusting Your Digital Marketing Strategy To Sync With Recent Facebook Changes

by Brad Friedman

Adjusting Your Digital Marketing Strategy To Sync With Recent Facebook Changes

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Facebook is the world’s largest and most popular social networking site to date. Marketers and business owners often attempt to use Facebook due to its huge audience engagement, which they have taken advantage of successfully. In the recent changes to its algorithm however, many are taken aback and are scrambling for answers as to how to respond best to these changes.

What are you to do when your Facebook business page’s reach has declined? Should you continue posting content at this stage? What kind of content is being ranked by Facebook highest so you can formulate your content this way?

Here’s your slice of the digital tools, tips, and tactics on how you can still leverage Facebook to market your business effectively.

Brad Friedman is one of the most experienced and eclectic characters in the digital marketing world. Brad is an author, speaker, trainer, attorney, experienced executive, gadget addict, and time management guru. He is President of The Friedman Group, LLC, an inbound and social media marketing company. Brad understands how social media is a fluid and real-time marketplace for networking, collaboration, and business deals. He trains professionals how to use social networks to its utmost advantage. He believes in the power of social media and educates business owners and their team on how to continually engage prospects and current clients.

In this Episode:

The recent changes to Facebook’s algorithm that affect how you market your business on Facebook
How less public content is being shown on Facebook including videos, posts from publishers, and businesses
How posting from your Facebook business page, your reach will be diminished over time
How posts are going to be ranked differently, giving priority to posts that “spark conversations and meaningful interactions” among users
How to increase your chances of successfully using Facebook in spite of the significant changes
How posting less frequently but more thoughtfully is now advantageous with Facebook
How to create content that will stimulate conversation
How Facebook is ranking live video and why you should jump into live video today
How Facebook dislikes asking for comments, likes and shares on your posts as engagement-bait will be demoted in the Newsfeed
How important is mastering Facebook ads in order to drive traffic to your business page
How to use Facebook messenger chat bots along with human interaction
How to adapt to the Facebook changes using quality content, skills development, and new tech tools

Quotes From this Episode:
“Reach, and video watch time, and referral traffic from pages will also be decreasing” - Brad Friedman
“Over the last few years, we’ve seen that reach has gone down to 2 or 3 percent of people who already liked our business pages.” - Brad Friedman
“I think that is what we’ve been trying to do all along is increase engagement on our business pages so that we can build community.” - Brad Friedman
“If you are posting content that is not engaging, then it’s gonna rank lower on Facebook.” - Brad Friedman
“Posting less frequently is in the cards. I think it’s one of the things we need to consider.” - Brad Friedman
“We are trying to build more engagement than ever.” - Brad Friedman
“I have been preaching this for a long time and I continue to preach jumping into live video and doing it now.” - Brad Friedman
“Statistics tell us that live video leads to 6 times the interactions, according to Facebook.” - Brad Friedman
“We need to master Facebook ads.” - Brad Friedman
“As important as it is to embrace this technology, it’s just as important to maintain a high level of human interaction in the process.” - Brad Friedman

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 007: The Potential Principle

Ep 007: The Potential Principle

by Brad Friedman

The Potential Principle

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In life and in business, there’s always something more to explore and do. This is despite other people thinking you may already have achieved so much in your field. Surprisingly, deep inside of you is an insatiable hunger to discover more, start from scratch, and climb your way up again. There is just so much potential waiting to be unleashed, recognized, and utilized. So how would you like to explore that potential of yours to its optimum level today?

Mark Sanborn is all about leadership development and making leaders out of seemingly ordinary and average individuals. Internationally, he inspires his audiences as an authority in business and change leadership. He is certified by the National Speakers Association as a Speaking Professional. He is president of an idea studio called Sanborn & Associates, Inc. aimed at the development of leaders. He has worked with big name clients like FedEx, Hewlett Packard, ESPN, IBM, and John Deere to name a few. Mark is also a celebrated bestselling author of many books and has been recognized by USA Today, Wall Street Journal, and New York Times. He has a new book entitled, The Potential Principle, which delves into the where and the how you can reach your full potential.

In this Episode:

How the book, The Potential Principle, came to fruition
How to re-focus, do things differently, stop or start doing something, when you have a change of plans or goals
How to maximize the use of company expertise and time resources to reach your goals
How to be better than your best as an individual and as a company using a specific plan
The Potential Principle on where to get better and how to get better
The Potential Matrix and focusing on people’s inner world of values, thought processes, and purpose to help them become better
The Fred Factor and why it’s better to strive to be interested more than to be interesting
How to stay innovative and relevant in this constantly changing world
How to use disruption to effect positive change in business, relationships, etc.
Who the book, The Potential Principle, is really for and why get it for yourself

Quotes From this Episode:
“If you keep doing what you’ve always done, you won’t change.” - Mark Sanborn
“If you don’t refocus, you’ll repeat.” - Mark Sanborn
“How you devote your time and expertise creates the results you get.” - Mark Sanborn
“If you change what you do every day, you will change what you achieve and ultimately, you will change who you become.” - Mark Sanborn
“We all know how good we’ve become but none of us know how good we could be.” - Mark Sanborn
“If you can’t adjust and adapt that truth to new technologies and opportunities and cultural changes, then you lose your relevance.” - Mark Sanborn
“If you are able to prove value for free then people will be more likely to want to pay you to do business with you.” - Mark Sanborn

Resources:

Mark Sanborn
Twitter: @Mark_Sanborn
Facebook: https://www.facebook.com/marksanbornspeaker/
LinkedIn: https://www.linkedin.com/in/marksanborn/
Youtube: https://www.youtube.com/user/markhsanborn/
Website: https://marksanborn.com/
Blog: https://marksanborn.com/blog/

Potential Principle
The Potential Principle
The Map of Your Potential

The Fred Factor
The Fred Factor

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 006: Discover Who You Are With Online Video

Ep 006: Discover Who You Are With Online Video

by Brad Friedman

Discover Who You Are With Online Video

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The classroom, as a learning environment, can teach you a lot given the right guidance from your instructor. What is key is not how much your teacher knows but how much he encourages open communication by leveling the playing field between teacher and student as well as allowing opportunities for self-discovery.

In the business world, the same open communication is the key to fostering engagement with customers. While written content is considered a staple, live video as an interactive medium of communication is emerging as the platform of choice if you are looking to move your business to a higher level. Incorporating essential classroom strategies and humanness with how you do business can prove to be very effective.

Professor Nez is not your average teacher. He has a powerful teaching-learning approach where he is not the center of ultimate knowledge but significantly the facilitator who sets the stage for experiential learning. He is a career coach, author, and Writing and Communications professor at Chapman University. He is a strong advocate of storytelling as evident is his speaking engagements nationwide and his live video presence. He works with various brands and businesses to implement effective social media strategies.

In this Episode:

How unique Professor Nez’s teaching approach is compared to others
The power of humanness, making mistakes, and how it encourages critical thinking
How the future of communication is shifting to live video
The importance of self-discovery and sharing your story
How Professor Nez is bringing the classroom into the live video realm while doing what he loves most
How humans tend to suffer from a so-called “permanent temporary” amnesia and how they can be reminded of life’s truths
How to incorporate humanness in this digital era
How to maximize the use of LinkedIn for lead generation and sales navigation

Quotes From this Episode:
“It’s the rare business or individual or whatever who’s doing live streaming and making money just from their show.” - Professor Nez
“I don’t go in there thinking I know everything about everything.” - Professor Nez
“I always make the environment very, very safe and open for clear, concise, thoughtful discussion and expression of your thoughts and opinions.” - Professor Nez
“I listen to my students.” - Professor Nez
“Real true learning takes place when it’s experiential not intellectual” - Professor Nez
“Video is the predominant form of communication of the 21st century.” - Professor Nez
“Live video is just a beautiful way to share your story.” - Professor Nez
“Once you know who you are, you save yourself a lot of misunderstanding and suffering.” - Professor Nez
“There’s two things that can never co-exist: stress and gratitude. When you’re grateful, you’re not stressed out. When you’re stressed out, you’re not grateful.” - Professor Nez
“If you’re real, you’re gonna win.” - Professor Nez

Resources:

Professor Nez
Twitter: @professornez
LinkedIn: https://www.linkedin.com/in/professornez/
Facebook: https://www.facebook.com/professornez/
Ross & Nez: The Livestream Experience (Audio):
https://itunes.apple.com/us/podcast/ross-nez-the-livestream-experience-audio/id1314054414
Website: https://www.professornez.com
Book by Professor Nez: An Incident of Renewed Faith

BeLive https://belive.tv

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 005: Livestream To Grow Your Business

Ep 005: Livestream To Grow Your Business

by Brad Friedman

Livestream To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Live streaming has garnered a lot of attention of late because of its ability to attract subscribers and potential clients. Although some have been very successful in making it work for their business, not everyone can earn from it directly - and this is not a bad thing because there are other paths you can take as a business owner to help you maximize various live streaming benefits.

Certainly, you can go ahead and sell products to monetize live streaming. But like most successful live streamers, you can also opt to use live streams to build long-term relationships with clients. Re-purposing your live stream content to create an online portfolio is likewise a smart move toward solidifying your digital footprint. Whichever way you choose, when done right, there is no doubt that you can take advantage of live streaming to grow your business.

Broadcasting has always been Ross Brand’s first love. He’s been an on-air personality, show host, and reporter. In 2015, his passion was ignited once more as he watched and participated in shows on Blab. From there, the @livestreamuni Twitter account came to life, sharing news and live stream broadcasts. In just 8 days, @livestreamuni garnered 500 followers. Driven by the early adopters’ fervor for the platform, Ross opted to feature broadcasters and brands through his creation, LivestreamUniverse.com and produced high-quality content using live stream platforms.

In this Episode:

How Ross loves featuring live streamers, learning from them and getting to know live stream personalities
The 3 paths by which live streaming can be used to get direct earnings or foster relationships with customers
How simple selling can be done via live streams
How to build relationships or build your personal brand using live streaming
How to repurpose live stream content to your blogs, YouTube channel, Twitter, or LinkedIn, through the portfolio method
How to deal with challenges like having no or few audience members or not knowing what to talk about in your live stream
The importance of developing a live streaming skill set today for its huge future potential
How to deal with the fear of live streaming especially for first-timers
The basic tools to get started with live streaming using what you already have
Ross’ red carpet experience at Mario Armstrong’s Never Settle Show

Quotes From this Episode:
“It’s the rare business or individual or whatever who’s doing live streaming and making money just from their show.” - Ross Brand
“You’re going to build your brand, you’re going to get known, and then when somebody needs your service, they’re going to find you.” - Ross Brand
“It’s making an investment now in a relationship that may pay off later.” - Ross Brand
“The live engagement may be part of what you’re doing, right? But it isn’t your primary focus.” –
“Your focus is, you’re taking the content that you recorded live and you’re re-purposing it.” - Ross Brand
“Having that digital footprint will often set you apart from everybody else you’re competing with.” - Ross Brand
“You gotta talk about it from what draws people in.” - Ross Brand
“If you bring who you are to talking about your business, why wouldn’t that take off, too? And it has for people.” - Ross Brand
“All the technology is secondary to the conversation.” - Ross Brand
“If you’re good, people will enjoy what you do whatever level of technology you’re at.” - Ross Brand

Resources:

Ross Brand
Twitter: @iRossBrand
LinkedIn: https://www.linkedin.com/in/rossbrand/
Facebook: https://www.facebook.com/livestreamuniverse/
Ross & Nez: The Livestream Experience (Audio):
https://itunes.apple.com/us/podcast/ross-nez-the-livestream-experience-audio/id1314054414
LivestreamUniverse: http://livestreamuniverse.com/ross-brand/
BeLive https://belive.tv

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia