Navigating SEO And Analytics In An AI World

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 150: Multi-Channel Marketing: It’s No Longer Optional

Ep 150: Multi-Channel Marketing: It's No Longer Optional

by Brad Friedman

Multi-Channel Marketing: It's No Longer Optional

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we’ve seen in the direct to consumer market over the past 6 – 9 months and much more.

Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic growth and operational support to W Ventures portfolio companies.

In his role as EVP, Sam leads Warschawski’s award-winning Digital, Web & Analytics teams in the development, execution and optimization of integrated marketing campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

In this Episode:

Sam talks about the direct to consumer market having a bit of a reckoning.
Sam says that over the past 6-9 months we've seen a lot of hard truths.
Sam discusses why LTV acquisition is never a good idea.
Sam talks about asking his clients to think more holistically about their marketing.
Sam shares with us many of the fundamentals of digital marketing.

Quotes from this Episode:
“You have a lot of brands that were built on fakie financials, built on a expectation of lifetime value, modeling and advertising and marketing.” – Sam Tomlinson
“LTV based acquisition is never a good idea. It was never a good idea. It was just a convenient idea.” – Sam Tomlinson
“More people advertise on digital than ever before and more dollars are spent on digital than ever before.” – Sam Tomlinson
“It's not just about your digital acquisition channels. There's also plenty of offline acquisition channels, and a lot of them are undervalued.” – Sam Tomlinson
“Our job I think is to help brands figure out the most efficient, the most financially responsible way to achieve their goals.” – Sam Tomlinson
“Fundamentally marketing is about reaching the right person with the right message at the right time.” – Sam Tomlinson

Resources:

Sam Tomlinson:
LinkedIn: Sam Tomlinson
Threads: Sam Tomlinson
X: Sam Tomlinson
Website: Sam Tomlinson
Newsletter: The Digital Download

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 149: Why Every Business Needs A Digital Audit

Ep 149: Why Every Business Needs A Digital Audit

by Brad Friedman

Why Every Business Needs A Digital Audit

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Cynthia Krantz as they chat about digital audits, maximizing online presence, and making data-driven decisions to drive business growth.

Cynthia Krantz is the founder and President of Mezzo Creative LLC, a social and digital media agency. She has project managed campaigns for the likes of Nike, Aspen Dental and Vinfast Auto. Her company, founded in 2019, works with small to mid-sized businesses in all sectors, marrying big agency strategy with a boutique agency feel.

She has her Bachelor’s in Communication Studies from Furman University and a Master’s in Journalism from Marshall University. Cynthia is a passionate cook, lover of all things French, and proud to serve on the Executive Board of the Huntington Symphony Orchestra. She is mom to two amazing boys and wife to her best friend and Mezzo's biggest champion, Matthew.

In this Episode:

Cynthia talks about the importance of digital audits to understand your company's digital presence.
Cynthia says it's important for your business to rank high on Google so you come up when someone searches for you.
Cynthia discusses the importance of doing a digital audit to establisha baseline.
Cynthia says it's important to be constantly evaluating what's happening on all channels.
Cynthia also says we shouldn't neglect SEO.

Quotes from this Episode:
“Digital audits are important because you need to know where you are in the digital space, as far as your digital presence, your company's digital presence.” – Cynthia Krantz
“There needs to be a lot of strategy behind what you're doing. And that I think is the point of a digital audit.” – Cynthia Krantz
“It's okay to be overwhelmed and call in help and backup.” – Cynthia Krantz

Resources:

Cynthia Krantz:
LinkedIn: Cynthia Krantz
Facebook: Mezzo Creative
Instagram: Mezzo Creative
Website: Mezzo Creative

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 148: Social Commerce Is Transforming Online Shopping

Ep 148: Social Commerce Is Transforming Online Shopping

by Brad Friedman

Social Commerce Is Transforming Online Shopping

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Will Basta as they chat about the extraordinary growth of social commerce, which allows consumers to make purchases while scrolling.

Will Basta, a Los Angeles native, is a forward-thinking entrepreneur with expertise in healthcare, global e-commerce, and venture capital. Motivated by his dedication to personal health and wellness and enriched by a global perspective shaped by world travel, Will has cofounded various enterprises, including ACV Partners. This company specializes in e-commerce management and marketing, concentrating on brand cultivation and online business development for investors. Will plays a key role as an executive, contributing strategic insight and leadership to the organization.

With over a decade of experience driving growth and innovation in the digital space, Will has proven to be a significant asset for multiple startups and has invested in numerous companies. His expertise in strategy, marketing, and operations has played a crucial role in his business endeavors, especially within the e-commerce sector.

Beyond his professional pursuits, Basta is a clean water advocate and pitbull ally, working to make a positive impact in these categories. Will’s impactful contributions in both business and philanthropy demonstrate his leadership in driving innovation in today’s digital landscape.

In this Episode:

Will talks about the relatively new subsector of e-commerce called social commerce.
Will says that when you can make a purchase without leaving a social app, you are more likely to purchase something.
Will discusses how AI generated video is taking off on TikTok.
Will talks about the types of products people are more likely to buy while scrolling through social apps.
Will says influencer marketing isn't going to be affected by AI and is growing.

Quotes from this Episode:
“Social commerce is growing at a very rapid rate, probably about four to five X regular e-commerce growth, which is already growing at a substantial rate in general.” – Will Basta
“When you have less friction of leaving the app to go to an external site, impulsive purchases have a better chance and conversion happens more.” – Will Basta
“You're not going to go buy your regular household grocery items, but you will buy that unique gadget for the shower on TikTok.” – Will Basta
“Traditional marketing is definitely not dead by any means, but people buy from people, right?” – Will Basta
“That's the nature of marketing, right? You have to spend money to understand what makes the most sense and where to spend money the next time and target more.” – Will Basta

Resources:

Will Basta:
LinkedIn: Will Basta
Facebook: ACV Partners
Instagram: ACV Partners
YouTube: ACV Partners
Website: Will Basta
Website: ACV Partners

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 147: From Invisible To Invincible: Mastering Online Authority

Ep 147: From Invisible To Invincible: Mastering Online Authority

by Brad Friedman

From Invisible To Invincible: Mastering Online Authority

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence.

Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He’s the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas, that builds people-driven brands.

In this Episode:

Rusty talks about building thought leadership forcused on impact, not ego..
Rusty leaders today have got to think about their personal brand.
Rusty discusses the need for leaders to really own their brand .
Rusty talks about the importance of leaders being the messenger, not the message.
Rusty also says leaders may need to think about changing their name to a name they can own.

Quotes from this Episode:
“The first image people are getting of you is happening online.” – Rusty Shelton
“Don't you want to be really intentional about creating an image that's both authentic to who you are, but perhaps as importantly is accelerating trust for your business.” – Rusty Shelton
“And so for leaders, if you are trying to communicate a message and you're trying to communicate that message through your corporate brand, you've got an audience that's more skeptical than they've ever been of what they're hearing.” – Rusty Shelton
“If you're willing to be the messenger, not the message, then you're going to accelerate trust and be an on ramp back to that business in a much more effective way.” – Rusty Shelton
“Instead of being positioned as an operator with something to sell, you want to be positioned as a thought leader with something to teach.” – Rusty Shelton
“That's the biggest thing we've got to do for small business owners and leaders is you have got to be in position to punch above your weight class in terms of trust.” – Rusty Shelton

Resources:

Rusty Shelton:
LinkedIn: Rusty Shelton
Website: Zilker Media
Book: The Authority Advantage: Building thought leadership, focused on impact, not ego

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 146: Boost Your Brand With Effective Storytelling

Ep 146: Boost Your Brand With Effective Storytelling

by Brad Friedman

Boost Your Brand With Effective Storytelling

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Samantha Carroll as they chat about the importance of integrating storytelling in your business and personal brand’s marketing mix.

As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for established and growth-stage clients, specializing in healthcare, advocacy, and education sectors. Samantha has advised organizations on ways to increase brand awareness and understanding and position themselves as industry leaders. Previous clients have included Mary’s Center, Walden University, IPS Learning (now Korn Ferry), Mylan Enterprises, Prevent Child Abuse America, and Historic Ships (in partnership with the Maryland Office of Tourism) on behalf of Maryland Fleet Week.

Samantha has been a Featured Expert on the Catalant blog, a Series Writer for Bloomberg BusinessWeek’s MBA Journal, and created content for The George Washington University Center for Entrepreneurial Excellence and Center for Integrative Medicine on behalf of the mindfulness program. In 2023, she led Once Upon A Brand to win a PRSA (Public Relations Society of America) Pepperpot Award for excellence in Executive Communications. Samantha has been an invited Speaker at Georgetown University McDonough School of Business, where she also obtained her MBA, lending her experience to graduate students interested in entrepreneurship. She graduated cum laude with Honors in Economics from Emory University.

In this Episode:

Samantha talks about the importance of brands integrating storytelling into their marketing.
Samantha says we often identify with the characters we're seeing, resulting in a better connection with the brand.
Samantha discusses specific tactics lawyers can use to integrate storytelling into their marketing.
Samantha talks about using testimonials to help build your stories.
Samantha also says we need to rely on data we've collected to understand our audience and influence consumer behavior.

Quotes from this Episode:
“Stories as a piece of the marketing mix are an incredible way to connect with audiences.” – Samantha Carroll
“Facts tell. Stories sell.” – Samantha Carroll
“The storytelling piece has a different way of cutting through that noise and grabbing someone's attention.” – Samantha Carroll
“When we dig into the data, And we create a narrative around it or a way to use it to influence consumer behavior. That's where the real, you know, light bulbs, I think, go off.” – Samantha Carroll
“We want to think about how to connect the value of what you've done throughout your career to the experiences. And that's how we create the story.” – Samantha Carroll

Resources:

Samantha Carroll:

LinkedIn: Samantha Carroll
LinkedIn: Once Upon a Brand
Facebook: Once Upon a Brand
Instagram: Once Upon a Brand
Website: Once Upon a Brand
Free Workbook: The Consultants Brand Strategy Workbook. The Consultant’s Brand Strategy Workbook is a series of questions for consultants, coaches, and marketers to use throughout the client discovery process or for their own brand development. The workbook is based on years of stakeholder interviewing and learning how to assess the current state and work towards a better one.

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia