Ep 141: Create Killer Marketing Funnels To Drive Sales
Ep 141: Create Killer Marketing Funnels To Drive Sales
Create Killer Marketing Funnels To Drive Sales
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
In this episode of The Digital Slice Podcast, Brad Friedman and Taylor Frame discuss creating content that converts and using that content in marketing funnels.
Taylor Frame is the Co-Founder of Focus Funnels, an eCommerce growth shop. He has consulted and worked with over 400+ eComm companies. The agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions for bootstrapped founders.
Taylor helps people scale and optimize eCommerce businesses. He values honesty, transparency, and results. His purpose is to empower business owners, through proven growth strategies and principles, to truly own their business and enjoy their best life.
In addition to the overall success, Taylor’s team has managed over $300M in performance ad spend across a variety of niches, driving over $1 billion in tracked revenue.
In this Episode:
- Taylor talks about creating content that converts.
- Taylor discusses using AI to assist with marketing content creation.
- Taylor says the content we create for our product should address the problem we solve.
- Taylor talks about using paid ads,organic and influencers or affiliates to test our content in the funnel.
- Taylor also says there a lot of different ways to measure whether our content is reaching the right audiene.
Quotes from this Episode:
“ People buy solutions to problems. That's why we mostly purchase stuff.” – Taylor Frame
“The funnel is the customer journey.” – Taylor Frame
“You just have to kind of think about, okay, what channel am I delivering this on? And is that user experience perfect?” – Taylor Frame
“If your click through rate is not very good, that means that yout product is either not great, or your audience is not interested, or the hook or the problem you're solving is not powerful enough.” – Taylor Frame
“If people think that Apple and Google and Facebook have our necessarily best interests in mind, they may be rudely awakened.” – Taylor Frame
Resources:
Taylor Frame:
LinkedIn: Taylor Frame
Facebook: Focus Funnels
Instagram: Taylor Frame
YouTube: Focus Funnels
Website: Focus Funnels
We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.
This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai
Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora
Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!
Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard
And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Here's the equipment we use and recommend:
Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8
Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen
Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1
RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD
Logitech C920 Webcam http://amzn.to/2hNhiQk
Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4
Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u
Elgato Key Light https://amzn.to/3ial9Fg
LED Lighting Kit https://amzn.to/35GBPiW
Desk Mounting Stand https://amzn.to/3qanNxM
These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman
We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup
Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen
AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!
