[PODCAST] Your Chatbot Marketing Strategy Is Different From Your Traditional Marketing Strategy

There are many ways you can sell your product or service and different tools you can use to implement your chosen strategy. The traditional route often involves being openly assertive, pushy, and literally be able to get your messaging right in front of your audience’s eyes. Now, this may sound easy for some people but this strategy doesn't work for everyone. There's a new way of connecting to customers and clients, and Rj Redden tells us all about it in this episode of The Digital Slice Podcast.

Those other strategies are not necessarily a bad idea. But, if all those ideas have been making you feel like no matter how hard you try, nothing seems to work or, if you feel terrible doing them because it's not who you are, then there are other options worth shifting your attention to.

Here Comes Messenger Marketing

How would you like to have open, direct, one-on-one conversations with potential clients and eventually build a relationship with them? We are talking about an environment where both parties are actually interested in talking to each other about a something of value. No pushing around or any unnecessary convincing because you have already established your credibility as a business owner and your audience has placed their trust you.

This is a primary principle behind Facebook Messenger marketing and what sets it apart from other traditional tactics. It may sound like an imaginary place but it exists and other entrepreneurs have already achieved success using it, like Rj Redden, the founder of Black Belt Bots, a company dedicated to sharing chatbot success to other solopreneurs.

For Rj, who had been using the traditional way of marketing, it only took 5 minutes to sell her on chatbot marketing. She recognized her target market was on Facebook and Messenger is something they cannot live without. People are using Messenger to communicate with family, friends, and significant others. Facebook also saw this and found a way for entrepreneurs to use Messenger to grow their business. And the era of chatbot marketing began.

Rj saw it as an opportunity to directly talk to customers, build relationships, and eventually if all goes well, do business together. She relates, “A Messenger bot, what it really is, it's a conversation between two people and the conversation is on steroids.” With chatbots, you can directly ask questions and qualify leads based on the answers they give to determine whether they are the ideal client you want to do business with.

Automation And The Human Touch: An Essential Balance

Chatbot marketing encompasses the best of technology along with the best of traditional marketing tactics. You have automation on one hand where you leverage technology to handle repetitive and time-consuming tasks. And on the other hand, you maintain a touch of humanity which is what really closes the deal. Always remember, humans do business with humans not technology.

Let’s face it, you do not have all the time in the world to answer the same questions over and over again. But, if these are the most common questions your buyer personas typically ask, they have to be answered so you can move your relationship to the next level.

Messenger bots give you the ability to focus on the more important stuff for your business while the chatbots you create answer the frequently asked questions. You can come up with a number of these questions and provide your chatbot with the appropriate responses.

These quick responses will make your customers feel they are important to enough for you to give them the time and attention they are looking for. And the best part is, once you get past the FAQs and the would-be client is still interested, then you can take over the conversation to drive it to a deeper level and on toward the commencement of a long, trusting business relationship.

Making The Bots Work For You

What Rj Redden loves about chatbot marketing is, “I start to have relationships with people rather than some static number on a page that’s supposed to tell me the value of my business.” A stark difference of Messenger marketing from the traditional strategy is you only talk to people you care about talking to and these same people likewise care about talking to you. In this case, you do not have to be pushy to make them buy from you. Instead, you build a relationship from the ground up which makes doing business more of a pleasure than a pressure and making it a long-term success.

Another advantage of using Messenger to communicate with would-be customers is you don't have to teach people how to do it because they are already use Messenger each and every day. Chatbots are great because every conversation is very customer focused. You're responding to direct questions being asked, not just throwing content out there with the hope someone reads it and contacts you.

You can use it to create awareness about you and what you can offer as a business by simply answering the very questions prospects ask. Based on content you already have, you can also create a mini-course and have your Messenger bot deliver it for you as a baseline for making deeper conversations.

There are several things your bots can do, including setting up reminders for events or live sessions (sign up at thebradbot.com to be notified before each BRADS.LIVE!), and engaging members of your Facebook groups. But to start, you can pick from among the marketing strategies you currently have and replace one thing that is not working for you. You will discover how Messenger bots are going to cut the time you spend while directly increasing your marketing success.

Be sure to listen to this episode of The Digital Slice Podcast to get the scoop on chatbots! And, if you like it, leave a rating and a review!

Please note: The Friedman Group is an inbound marketing agency based in Denver, Colorado, and we work with professionals and business owners across the U.S. Our digital marketing services include: inbound marketing, social media marketing, email marketing, and digital marketing strategy and implementation.