This is a Guest Post written by Christian Hollingsworth
Content is definitely the most important part of your online marketing campaign.
However, if you want to make the best use of painstakingly created content, you need to make use of social media.
While content is king, pairing it with social media gives it the potential of becoming the undisputed monarch of the web world.
Content reaches out to target customers
Content that does not reach out to your target audiences is of no use to you.
The objective of content creation is to convince people about your expertise. In order to accomplish this, you need to reach the majority of your target audience.
There is no better way of doing it than through social media.
The good thing about social media is that once you succeed in convincing a small portion of your target audience, they become your brand ambassadors and market your content by sharing it in their circles.
Content builds links
The importance of organic link building is more profound now than it was anytime else in the past.
When you pair content with social media, you build lots of organic links.
Every time your content is shared on the web, you build a connection that brings traffic to your site.
So, social media increases the functionality of your content by converting it into a link building platform.
Use social media to create effective content
Besides promotion and marketing, social media also helps you create effective content by giving you a lot of informative feedback.
Social media helps you listen to your existing customers, potential customers and competitors.
Use all this data to create content that meets demands of the respective target group.
You can enhance the quality of existing content and ensure that you receive more returns on them.
Track content performance through social media
Content creation is often not a cheap activity.
If you write your own content, you need to invest in terms of time and effort.
If you hire a professional writer, you make a monetary investment.
You need to make sure that your investment yields results.
If it does not, you need to alter the content and make it more effective.
You can use social media to track the performance of your content.
Build relationships
Dormant content does not help build relationships.
On social media, content gives rise to conversations.
You can engage your audience more effectively and build relationships that form the foundation of customer acquisition, retention and loyalty.
Interactive content on social media adds substantial value to your SEO efforts as well.
Blending content and social media, the two most powerful forms of online marketing, definitely gets you a very satisfactory ROI.
King Richard photo by aliwest44
