Digital marketing is essential during tax season. We are in the midst of tax season. It's a busy time of year for many financial services providers, accountants and CPAs. At the same time, you may assume that it's a little late to promote your tax-related services. However, that doesn't mean it's time for a marketing hiatus.
On the contrary, there are quite a few practical steps to take now, both for the current tax season and the future. Investing in digital marketing now, may even help eliminate some of the slower periods you generally experience the rest of the year. Here are some digital marketing tips for tax season to keep in mind.
Share Valuable Tax Information
Not everyone plans to file their taxes far in advance. Many taxpayers procrastinate and don't fill out their forms until the very last minute. Additionally, many people run into complications as they fill out their tax forms. Or, they fill them out and then wonder if they need to change something or file additional specialized forms. Some are still waiting for their brokerage house to provide their tax forms. Why not provide valuable information on your blog or website? You might cover topics such as:
How Will Your Taxes Change During the Trump Administration?
Advice on Claiming Business Deductions
Pros and Cons of Filing Your Taxes Yourself Online (e.g. point out limits of services such as TurboTax as opposed to sitting down with an accountant or CPA).
How to Minimize the Chances of an Audit
Another tactic is to set up a landing page with a free download for a report such as 3 Important Things to Know Before Filing Your 2016 Return.
These are just a few possibilities. If you target specific types of taxpayers, such as small businesses, freelancers, service providers, or retail stores, you may want to create content specifically tailored to your audience. There are countless topics that confuse and frustrate people regarding taxes. People are always worried about their taxes. They're also curious and anxious about what the future will bring.
Tax Planning Is Relevant All Year Long
Taxes are not something that people only think about from January through April. For many people, such as business owners and the self-employed, there are multiple tax deadlines, quarterly payments and more. Then there are always people who file late.
Inbound Marketing Ideas For Tax Season
In addition to posting timely articles on your blog, there are some effective inbound marketing ideas for this time of year.
- Email - Email marketing is always good for providing useful tax tips. This is a great way to get more traffic to your blog when you include links in your emails.
- Social Media - Share tax tips on Twitter, Facebook and any other social media platforms on which you're active. Another possibility is to place paid ads on social media sites. If you want to target small businesses on Facebook, for example, sponsored posts or ads targeted at small businesses are a good way to send traffic to your website.
- Optimize Local Search - If you serve people in your area, it's important to make sure to optimize your website for local search. People searching for tax help are likely to search for terms such as “tax preparer, CITY” or “Accountant CITY.” If you specialize in certain areas, use long tail keywords to attract your target audience. Make sure your listings for Google My Business and Google Maps are current and accurate.
- Encourage customers to leave reviews on your website. Online reviews are increasingly important for attracting new customers.
These are some digital marketing strategies to help you get more business throughout tax season and beyond. Don't make the mistake of thinking all of your marketing tasks are over as the tax deadline draws near. Many customers think about tax issues in every season. Think of your marketing as an ongoing process that's relevant all year.
What ideas do you have for digital marketing during tax season?
