It's incredibly easy for retailers and restaurants to market for Mother's Day, but what can an attorney or medical professional do to take advantage of the holiday? There are a few great ways to grab attention and increase business this Mother's Day. You just have to get creative.
A Mother's Day Email Promotion
You can use email for almost any kind of promotion. Simply write Happy Mother's Day as the topic, and write a little bit about why mothers are invaluable and special inside. Offer mothers a discount on your services the week of Mother's Day, or simply take the time to thank them. Sometimes not promoting your business is a great way to draw attention to it. People love when businesses take the time to add a personal touch to their communication and go the extra mile to show they care. It will impress your email recipients, and will make them more likely to think of you the time they need a service you provide.
Facebook Contest
Everyone is on Facebook during the holidays, no matter what holiday it is. This Mother's Day millions of people will get on their phones to write a quote or inspirational piece about why their mom is so amazing. So, join in on the activities. Run a contest centering around mothers and the wonderful relationships they have with their children. The prize could be anything from discounted services to an actual giveaway with products you bought specifically for this event. The choice is yours. Have people comment on your post, telling you why their mother is the best, or have them post a picture with their mom celebrating the holiday. However you choose to do it, it'll grab attention and promote your business in a fun way.
Start a Hashtag
Much like Facebook, Twitter is a social media platform everyone goes to during a holiday. Throughout the day several hashtags will pop up and begin trending, such as #mothersday #greatmom #mymomrocks and so forth. Take advantage of the trend, and create your own hashtag. Tweet out a message about the importance of mothers and how everyone should celebrate their love today. Create a hashtag and watch as people get involved. It's a free way to get attention and create a fun, fond memory for your followers. They'll remember it, and they'll remember you because of it.
Share a photo on Instagram of some of your employees who are also moms. Thank them for not only being exceptional colleagues or employees but wonderful mothers. Again, this draws attention to your business in a positive way. Your picture will pop up on your followers feeds and they'll appreciate your firm or practice for taking the time to personally thank the mothers in your office. As mentioned above, personal touches go a long way when it comes to business. Your clients and potential clients want to know more about you, the real you and not just a business slogan or company info. They want heart, and what better way to share yours than to post a picture of working mothers, thanking them for their hard work and dedication on Mother's Day. Another bonus to this marketing strategy is you're using a visual image. Businesses who use visuals in their social media marketing are more memorable than those who simply provide text information.
While you might not be able to provide gifts for those who put off shopping until the last minute, or provide services most people associate with the holiday, such as flowers or chocolate delivery, you can still develop effective digital marketing strategies to draw attention to your business this Mother's Day. It's all about creativity, heart, and fun. Social media is a great way to create a fun event that requires some participation and puts your business in the minds of potential clients on a day they normally might not think of you. So, have fun with it. Don't take yourself too seriously, and show the world your company cares about family.
