Lights, Camera, Let's Talk Facebook Live!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Can Facebook Live help you grow your business? The answer is a resounding “YES.” Facebook Live is one social media tool you can use in a lot of ways to attract a new audience, build engagement, and create your very own tribe.

First off, you just have to cast off your fear of making mistakes because as you will discover later on, you will be bound to make them if you keep practicing going live. The advantage is that, it will show your human side and help you attract even more people who will be able to relate with you.

Of course, you must plan your topics religiously as well as schedule activities before, during, and after your broadcast to use your live videos strategically. It is important to prepare for them to make each episode worth it. Anyway, after you’re done with your live broadcast, you will be able to repurpose your content and get more mileage out of your video.

So much to discover about Facebook Live in this episode of The Digital Slice Podcast!

Stephanie Liu is a ball of energy especially when it comes to the things she is very passionate about. She is an online marketing strategist and live video guru. She prefers to apply her knowledge in human psychology and behavior to her work in the advertising world.

Previously, she worked for a leading San Diego ad agency, led paid search advertising campaigns, and launched powerful campaigns both for small businesses and huge corporations alike. PR Daily and Online Marketing Media And Advertising or OMMA has recognized her amazing work and have afforded her awards.

Stephanie hosts a live show on Facebook called Lights, Camera, Live and features the best marketers in the industry. She also offers a highly interactive course online by the same name, Lights, Camera, Live, which educates learners on how to turn ideas, skills, and experience into their very own enthralling livestream. Stephanie is one of the speakers at the Social Media Marketing World 2019 in San Diego, being one of the world’s top live video speakers.

In this Episode:

• How Stephanie started her own boutique agency, set herself apart, and became a live video guru
• How to deal with and learn from mistakes that you are bound to make as you go live on your videos
• Why you should be using Facebook Live as a business owner
• How to build engagement before, during, and after your Facebook Live episodes
• How to promote your Facebook Live using paid ads and other social networks
• How to get people to subscribe to your chatbot
• How to do cross posting to build your audience and attract sponsors
• Stephanie’s 10 by 10 Formula in 10 minutes to content idea generation
• How to schedule your live videos and how often you should be going live
• Using your first ever Facebook Live to improve on your next episodes
• How to use episodic content to create watch parties in your Facebook group
• How to repurpose your livestream content into transcripts, blog posts, new articles, etc.
• How video helps you resonate with your target audience faster
• How showing your real self is important in attracting your tribe
• How to use Facebook Premiere to publish pre-recorded videos as live videos
• Facebook Live Producer and how to use it to edit and enhance your videos
• How to get organized with your Facebook Live broadcasts using work management tools like Asana
• All about Stephanie’s: Lights, Camera, Live

Quotes from this Episode:
“When I’m really interested in something, I get really geeky about it.” - Stephanie Liu
“Once you practice with live video and you figure out all the different hacks, you eventually become the expert.” - Stephanie Liu
“Facebook is really pushing for live video. They know that live video is gonna drive more engagement and more interactions.” - Stephanie Liu
“If you have like a well-thought out strategy and promotional plan for before, during, and after, you can get the engagement that you really want.” - Stephanie Liu
“The only reason why I go live twice a month is because I spend a lot of time and effort in promoting one episode.” - Stephanie Liu
“Live video is a money maker for me.” - Stephanie Liu
“Video just helps you resonate and build rapport with your audiences a lot faster.” - Stephanie Liu
“You’re gonna attract your tribe with your personality.” - Stephanie Liu
“For those of you that want the benefit of live video but are uncomfortable being live right then and there, [Facebook] Premiere gives you the option to take pre-recorded videos and then publish them as if they were a live video.” - Stephanie Liu
“I am the ultimate hype person in terms of getting people pumped up about live video.” –
Stephanie Liu
“The more polished you are, the more fake it feels” - Stephanie Liu

Resources:

Stephanie Liu
Twitter: @heystephanie
Facebook: @heystephanieliu
LinkedIn: Stephanie Liu
Websites: heystephanie.com
Social Media Lab: Lights Camera Live

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.