Let's Talk About Social Media Marketing World 2019

Social Media Marketing World #SMMW19 is an extraordinary huge conference held every year in San Diego and hosted by Social Media Examiner. It is attended by all sorts of individuals but mainly social media marketers. It is my second time attending the conference this year and it was a blast. Listen while I share my experience and some of the big things I learned.

One of the highlights of the conference is the networking and meeting people I’ve met online, in person. The networking opportunities alone, make this conference a must-attend event, every year. The opportunity to learn from my peers is another reason to never miss this conference.

This year there was a lot of talk about Facebook. There was also a lot of talk about video. Live video, recorded video and Facebook and Instagram Stories were hot topics.

Have a listen to learn what I learned!

In this Episode:

• Social Media Marketing World is a chance to personally see the people you’ve met online
• Social Media Marketing World provides an opportunity to meet top social media influencers
• How to network with other digital marketers at the conference
• How to leverage the vendor’s area
• Why Thinkific is valuable as a platform for launching your online courses
• How impressive the speaker line up was at the conference
• A special focus on Facebook as one of the major topics at the conference
• Why Social Media Examiner canceled their Facebook Live shows in favor of YouTube
• The major changes that Facebook has implemented and continues to make that need adapting to
• The Facebook practices that you’re used to which don’t seem to be working anymore
• How video is what’s working best on Facebook in terms of reach and engagement
• How Facebook Groups are a must considering Facebook’s move for building community within the platform

Quotes from this Episode:
“The other thing that was in this room were a bunch of tables where you could network with other digital marketers and that was a blast.” - Brad Friedman
“I loved walking around the vendor area. Many of the tools I use had booths there. Many of the tools I’ve heard about and wanted to learn more about had a booth there.” - Brad Friedman
“It’s a good example of why companies like Thinkific do have a presence at conferences like this because if you get to develop some kind of relationship with the people who work there, you’re feeling more comfortable about using the tool already.” - Brad Friedman
“The learning opportunities are immense.” - Brad Friedman
“The speaker list at this conference is really unbelievable. There’s so many great names all in one place.” - Brad Friedman
“I’m so glad I went back again this year. I was a lot more comfortable. I went with a plan. I went with a list of people I wanted to make sure I met and I think I got a ton more out of it this time around.” - Brad Friedman
“The topic of Facebook was discussed throughout the hallways, at the networking tables, in several of the keynotes, and in many of the workshops.” - Brad Friedman
“This concept of building a community has led many people to prophesize on the possibility that Facebook is gonna start emphasizing Facebook groups.” - Brad Friedman
“And really the thing that is working the best on Facebook is video.” - Brad Friedman

Resources:

Social Media Examiner blog post: “Is Facebook Organic Marketing Dead?”

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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