Telling Better Stories Through Brand Content

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Creating valuable brand content is how you connect to your audience and how you engage with them in your social media posts, blogs, videos, and other digital marketing. Your customers, your clients, your target audience knows you are putting effort to the content you share. They are more likely to follow businesses that provide content worthy of their time.

Learn more from Melanie Deziel as she shares her knowledge and experience capitalizing on the things that matter by telling your stories through brand content.

In this Episode:

• Storytelling as a marketing tactic
• Social media levels the playing field
• How do we tell the stories?
• Story ideas and what are the two things they are made up of
• How to turn your “I don’t know what to share” into valuable content for your audience
• The Content Idea Matrix
• What can you teach your audience through the content you're making?

Quotes from this Episode:

“Story ideas are made up of 2 things: it's a focus, what will you be talking about? And it's a format, how are you bringing it to life? It's like before cooking dinner you need to know what your ingredients are and how you're going to do it. Otherwise, it's going to be a long process of trial and error.” – Melanie Deziel
“The scale of the stories that small business owners and huge companies tell are different. Their resources, the amount of time they spend to tell these stories, and their dedication can be different. But the core stuff can be done by anyone.” – Melanie Deziel
“Many of our tactics as a marketer are not designed to connect to people's hearts. We use charts or statistics and people have a hard time connecting with numbers.” – Melanie Deziel
“Everything is storytelling in some way. The way we use stories or content to engage our audience is already storytelling. It comes in so many forms.” – Melanie Deziel
“Stories are a renewable resource, and it's something you're not going to run out of. The problem here is you're not giving yourself enough framework to come up with those ideas.” – Melanie Deziel

Resources:

Melanie Deziel
Instagram: @meldeziel
LinkedIn: @MelanieDeziel
Facebook: @StoryFuel
Instagram: @StoryFuel.co
——–
Story Fuel Content Matrix: Content Matrix
Story Idea Guide: Idea Guide

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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