Inbound marketing is a tactic you should employ to boost revenue for Father's Day. Aside from Christmas, Mother's and Father's day are two of the biggest gift giving holidays of the year. Consumers are in the mood to spend on their loved ones and are very responsive to effective inbound marketing campaigns. They will be using search engines to find gift ideas and will also be highly attuned to social media marketing. Best of all, they will be aggressive at pursuing content and will be delighted to see any innovative inbound marketing campaigns. Here are a few extremely effective ideas.
Inbound Marketing Ideas That Work
1. Top Ten Father's Day Gifts for 2017
This is a classic inbound marketing campaign that still works every single year. Simply post this list on a blog or website then highlight it on your social media platforms and digital ads. Then place a contact form or order form on your webpage to make sure you collect and convert leads.
2. Build a Specialized Landing Page for Father's Day
Done correctly this is effective because it could quickly rise in the SEO rankings and highlight your page for anyone searching for the perfect gift. In particular, make sure that the page is highly specific for the type of item you are selling. For example, if you sell polo shirts, you might write “Casual, Striped and Dotted Polo Shirts are the Perfect Father's Day Gift.” The more specific, the more likely the person searching may type in a term that matches your product. Be sure to include optimization for the term “Father's Day” as much as possible.
3. Use Multiple Channels
Don't forget to place the inbound marketing effort on as many channels as possible. Highlight the content on your webpage, blog, eBay store, Facebook page, Twitter feed, YouTube channel and Instagram profile. Be sure to use the same or similar content tailored to the most effective medium for each different channel. For example, if you are selling expensive headphones, place a link to the crystal clear sound that has been uploaded to a Soundcloud clip on all of your channels. At the same time, highlight the enjoyment people get from using them, and the special features that make the product so good. These re-enforcing messages, together with an inbound marketing and SEO strategy, will produce an excellent campaign.
4. Connect the Campaign to Other Campaigns and Life Cycle Management
As the Father's Day leads come into you business, make sure to combine them with your entire life cycle marketing infrastructure that goes from the CRM system, to email marketing campaigns to after-sales feedback and support. Do not take these leads for granted and be sure to save them for Father's Day 2018, when the same people will probably be looking to buy yet again.
Last year saw a few especially provocative and engaging campaigns around Father's Day. Gillette ran an inbound marketing campaign highlighting the fact that kids are asking the internet for advice and tips rather than their fathers. It played on nostalgia for old times and connected that feeling to the Gillette brand for shaving products.
Another campaign was run together with Courtyard Hotels and the National Football League. These brands are a great combination because many fathers are on the road to attend business meetings and stay at Courtyard branded hotels. Similarly, the NFL has nearly 100% name recognition among father's and is followed by an extremely high percentage of them. The companies ran a campaign highlighting the touching messages of kids to their dads that play in the NFL. The sweet messaging attracted many men who would ordinarily be searching for content on the NFL for personal interest, or Courtyard for professional purposes. Marrying the two together helped to strengthen the brands through an organic inbound marketing effort.
Contact us for help developing your next inbound marketing campaign.
