Like the rest of the world, should you be jumping on the live video bandwagon? You must have seen other brands, business owners, and entrepreneurs wing it with their live video streams and wonder if you should get into it yourself. It’s not a joke showing your face live on video for the rest of the world to see especially when you also have to muster the guts to say what you want to share. In the name of business innovation and advancement though, this could be the perfect time for you to take the task seriously.
The Fear
There’s absolutely nothing wrong with admitting that going live can be frightening. The fear of doing live videos is real and you are not alone. However, it has its roots in the fear of the unknown - you don’t know what to say exactly, how to go about it, how to deal with glitches, and which gear to use. But once all the basics are properly dealt with, you’re surprised at how natural it can actually be. You might even end up enjoying it and become really good at it. You just have to face your fear, face your target audience, and rock the live video world away.
The Digital Slice Podcast
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It’s time to learn everything you need to know about live videos so you can cast your fear aside and let your confidence build up. In Episode 3 of The Digital Slice Podcast, Ian Anderson Gray, hailed live video expert and founder of Seriously Social, aims to transform you from a fearful newbie to a video-savvy entrepreneur. There are different types of fear and Ian shares how you can overcome them. After you do, he takes you to the nitty-gritty of which gear to use, how to prepare your live video content, how to maintain empathy, and how use OBS studio or Wirecast live streaming software.
Welcome to the Live Video World
Whatever type of business you may have, you can certainly benefit from live broadcasting especially when more than 90% of online users actually consume video content materials. Just remember that live video is content too, only more engaging. But do not underestimate its power because in the words of Ian Anderson Gray, “Whenever I talk to people about content marketing, I can really speak to the power it has because it really changed my life.” In the same way, live videos can really change the way you do business and how you build long-term relationships with your clients. So no more fear, get to this podcast, and jump into the live video bandwagon.
After you listen to the podcast, it would be awesome if you’d leave a review on iTunes, Stitcher or Google Play. And, contact us, if you need some help developing and implementing your own live video marketing strategy.
