More businesses hire inbound marketing consultants nowadays to, among other things, help them understand their customers. Because we're living in an increasingly more competitive business world, taking time to fully understand what your demographic is and who you need to reach usurps time reserved for other things. The irony of this is you can't really be competitive in your business unless you understand your customer demographics first.
You also need to know certain technical aspects of inbound marketing that you possibly never took the time to learn. They tie directly in to understanding your customers and what they want.
So if it feels like you're spinning plates lately and don't have time to learn the more technical sides of inbound marketing, a consultant is your perfect choice. Here at The Friedman Group, LLC, we're one of the best inbound marketing consultants you'll find based on our comprehensive approach to the technical and customer sides of the marketing process.
As consultants, we also have real-world knowledge based on working for businesses from the small to the large. We know what works and what doesn't as it relates to the style and structure of your company because we have been involved with a number of businesses and non-profits over the years.
How do you truly understand your customers and correlate the technical sides of inbound marketing into your marketing campaign? With our help, you'll gain full knowledge of how these work together without us being obstructive or taking away the time you need for other work.
Approaches Used To Understand Your Customers
It's imperative today to have a more personalized approach to marketing because it works symbiotically in many ways. When you take the time to truly understand your customers, you form a path toward a more personal marketing approach consumers like. With so many consumers making products and services a part of their lives, you can see why they prefer having more personal contact with the companies they buy from.
In order to fully understand what those customers want, you need to create buyer personas. Doing this takes time because you're essentially creating fictional characters based on information in your database you already have on existing customers.
We'll do this with you and show you how valuable it is when you want to fine-tune and target your marketing efforts.
You also need to know about how your customers search habits and the keywords they use. There isn't any question this is challenging and a technique that takes a complete understanding of search psychology and SEO. In the latter case, you need real experts so you're sure to use white hat SEO principles.
SEO That Attracts Customers
No doubt you've never taken the time to fully study and comprehend how SEO works. That's not your job. Even if you know the basics, it's a process requiring experts who've worked with it many times before and understand the vagaries of how it works with Google. SEO tactics are constantly changing and it's not something you can keep up with on a part time basis.
It's an area we'll help you with specifically and show you how it works on a local level as well so you're found by a valuable local demographic. We'll show you how content marketing and SEO work together and how Google and other search engines react so you're at the top of all their search results.
Creating Excellent Marketing Content
Something as simple as blogging is something you perhaps avoid because it takes up too much time to think of a topic and write about it. You need a consultant that shows you how to create compelling content with valuable information your customers want. Or you need a consultant who will actually write this content for you based upon the personas created and keyword research performed. Some of this includes not just creating content, but also curating it as well.
Also don't forget the power of videos and being transparent in how your company gets run for the ultimate in consumer trust. All these things must come together in a coherent plan in order to be successful.
If you have some additional ideas to add to this post, please let us know in the comments below.
