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Attracting new clients through inbound marketing and SEO are marketing practices financial service providers are using more and more. It makes good business sense and provides returns matching, if not exceeding, traditional advertising.
Develop A Solid Content Management Strategy Using Inbound Marketing And SEO
Take the time to develop a strong content management strategy. This means tying together all your social media channels (Twitter, LinkedIn, Facebook) to your website.
A content management strategy described in Search Engine Journal offers these guidelines:
- Understand your audience. Do some investigation on the audience you want to reach, particularly new ones. Are you looking to attract single parents concerned about college costs? If so, visit college sites and read their blogs. What about middle-income people approaching retirement? Check out the AARP site for information.
- Blog about what you know and what you have learned from your recent research. Be sure to attribute and quote dependable sources your readers might recognize, including popular newspapers and websites.
- Use Twitter, Facebook, and LinkedIn to announce your new posts and link them to your site.
- Promptly follow-up on customer comments and questions left on your site and other social media accounts. Don’t let more than a few days pass.
Optimize Your Website Content To Maximize Inbound Marketing
Your own website is the ideal starting point to maximize inbound marketing. Ensure you have good search engine optimization (SEO) practices in place, including keyword strings, to help you gain traction online. Here, relevant content is the most important.
Include bios and photographs of your firm’s employees. People who visit websites for confidential services such as financial services appreciate seeing faces behind the scene. It helps personalize your services.
Also, know who is visiting your site. There are several applications, including a free one from Google, for tracking your website traffic and providing data about where you get traffic, the date and time, and how long each visitor has looked at your site. But this won’t help until you contact them.
Every page on your website should have a call to action (CTA). This is a short form visitors complete to download a free product on a topic that interests them, such as a guide to investing in college savings funds or a primer on how annuities work. The form should collect basic contact information and give you permission to reach out via email. Anum Hussain, a marketing strategist for HubSpot, stresses the incentive must be valuable enough for a visitor to provide this information.
Test Paid Online Advertising To Enhance Inbound Marketing And SEO
Once you have reviewed what sources lead visitors to your site, consider buying online advertising on these channels. Facebook, Twitter, and Google all offer pay-per-click or pay-per-impression ads you can customize to appear on certain days and times. Google occasionally offers free trials or cash incentives, too.
Results Take Time For Inbound Marketing And SEO
It may take several weeks or months before you start to realize the gains from inbound marketing. It won’t be as instant as paid ads in local papers, radio, or television. Nevertheless, those traditional avenues are temporary while an Internet presence lasts much longer.
Here at The Friedman Group, we encourage you to implement some of these ideas into your business and then let us know how your business grows.
