The Small Business Owner's Guide To Inbound Marketing

Shows small business owners how to integrate an inbound marketing strategy into their current marketing plan.

One thing is certain. Small business owners don't have time to do things that don't work. This book was written because inbound marketing works. And, it works for businesses of all sizes. Unfortunately, it's small business owners who are most hesitant to embrace the concept. And that's about to change! Read the book to take your business to the next level!

WHY YOUR SMALL BUSINESS NEEDS TO DEVELOP AN INBOUND MARKETING STRATEGY

It's not uncommon to hear a small business owner say:

“Inbound marketing, what's that?”
“Inbound marketing is too expensive!”
“I don't have time to create the content you're asking for.”
“I don't have the budget for the tools I need to run inbound marketing campaigns.”
“Why would anyone give up a name and email address to download any content I might create?”
“How am I ever going to drive the right people to my website or landing pages?”

Today's marketing is about reaching out to people who already know you… you reach out, on a regular basis, with information and offers relevant to your contacts, and it turns out, if you do it right, you will begin to convert more people than you are reaching out to. You grow your base and your business through repeat business and referrals. And, in the end, you keep a lot more of your existing customers, so you don't need as many new customers, and it costs less and takes less time and energy.

The U.S. Small Business Association reports “The 28 million small businesses in America account for 54% of all U.S. sales.” 54% of all U.S. sales is nothing to sneeze at, but could that number be even higher?

Some would argue the number could be higher if only the small business owner had the marketing budget to compete with the big brands. It's not necessarily the budget holding the small business owner back. Instead, it's more likely the small business owner's marketing strategy or lack thereof.

Many small business owners report they don't have the time, money, or staff to devote to marketing. Many report they just can't get out of their marketing rut and join us in this century (or this decade). Many are still relying on cold calling, direct mail, and email “blasts” to people who haven't opted in and aren't mildly interested in the product or service being pitched.

Small businesses can make some tactical changes to their marketing strategy. They can start marketing and selling their products or services to people who are already interested in the products or services being offered. Think about it. If you could spend the time and resources you have at your disposal to market to people who are already interested in what you're selling, wouldn't it be more efficient and profitable?