Father's Day is just around the corner. In 2017, you saw a lot of different types of advertising for Father's Day. From the music of Motown to massages. It seemed like fathers were in need of everything you could possibly give to them as a gift. It really doesn't matter whether you're selling goods or services that immediately appeal to a male clientele. Now's the time to be implementing and inbound marketing strategy for Father's Day.
Whether you're selling upscale brunches, business insurance or sandwiches with beer, there are going to be some fathers out there who are interested in your product or service. And, hopefully some sons or daughters who know their fathers well enough to know that they'll be interested too! So here are some tips for you to include Father's Day in your inbound marketing strategy:
Website
The first thing you need to do is make sure you include keywords relevant to Father's Day on your website. These could be keywords like “dad,” “father,” “father's day,” “pops,” “daddy” and any variation that people could possibly search for on Father's Day.
In order to include these keywords, you could announce your Father's Day special on your Home Page. You could also include a blurb or description that includes these keywords.
Father's Day Blog Post
Additionally you can add a blog post or two about Father's Day, what you're offering for Father's Day, why you think a father would like that for Father's Day etc. People enjoy reading a little bit about the history of Father's Day as well as real-life accounts of what fathers may have received and how they reacted to it on Father's Day.
Social Media
You can also start a conversation about Father's Day on Facebook or Instagram. You can post a few times leading up to Father's Day, with the same types of topics you write about on your blog but with a lower word count.
Invite comments from your customers, including what they may like or not like to buy on Father's Day. It's also not a bad idea to actually pay attention to what your clients write on your FB or Instagram page. For example, if a lot of them suggest you introduce a certain special for Father's Day, it might be in your best interests to do so.
This is one way to keep track of market trends and give customers what they're looking for. You can have direct contact with customers via social media, something which wasn't possible before. So why not take advantage of it?
Dads Who Are Entrepreneurs
You can also market professional services as an alternative to the usual shirt or cologne. For example, there are bound to be fathers who are entrepreneurs, business owners and professional services providers. They could definitely do with the services of a consultant, accountant, HR firm, insurance firm, etc. Such services could help a dad get his business off the ground or grow it from a small venture into a medium-sized one.
When going this route, create a specific downloadable piece of content. Be helpful! Address a specific pain point. Share your knowledge with these fathers who are your prospects. Tailor your inbound marketing tactics to dads for Father's Day.
So no matter what type of product or service you're selling, you can use a little bit of imagination to cater it to Father's Day. This will help you to find new customers in the long run. And in the short term, you'll bring a smile to someone's face on Father's Day!
Contact us for more great tips to help you market your product or service for Father's Day.
