Among many other things, Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. “Enchantment,” as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.
I enjoyed reading this book and recommend it to you. Why wouldn't you want some tips on how to increase your likability? To give you more of a sense of the approach Kawasaki takes, have a look at the infographic below.
