One of the most basic marketing principles is that you have to take your marketing message to your audience. Your audience is online and they want you to share information with them.
Healthcare Marketing
The Pew Research Center reports that 72% on Internet users say they looked online for health information within the past year. 31% of cell phone owners and 52% of smartphone owners, have used their phone to look up health or medical information. The most commonly researched topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals.
- Internet users say they looked online for health information within the past year 72%
- Smartphone owners used their phone to look up health or medical information 52%
In spite of this large-scale use of the Internet by those interested in obtaining health information, healthcare companies and medical practices are hesitant to develop and implement online healthcare marketing strategies because of the industry’s extensive regulations. Joining forces with an experienced healthcare marketing partner is a good idea.
Healthcare companies are in a great position to grow their business by creating and distributing content. To do this well, you need a content marketing strategy developed by conducting industry and competitor research, creating buyer personas and mapping the buyer’s journey and interviewing patients.
%
Percent of U.S. adults say that at one time or another they have gone online specifically to try to figure out what medical condition they or someone else might have.
%
Percent of U.S. adults say they track their weight, diet, or exercise routine.
%
Percent of U.S. adults track health indicators or symptoms, like blood pressure, blood sugar, headaches, or sleep patterns
Healthcare companies are in a great position to grow their business by creating and distributing content. To do this well, you need a content marketing strategy developed by conducting industry and competitor research, creating buyer personas and mapping the buyer’s journey and interviewing patients.
Sharing content develops trust, credibility and thought leadership. We know, you don’t have the time to write blog posts or white papers. We know you think writing is not your strength. So, let’s create some videos or infographics. Let’s share content from other reputable healthcare sources. Maybe we can share content members of your online community created. There are many options available to you.
One of the most basic marketing principles is that you have to take your marketing message to your audience. You have to go to where they are with your message instead of wasting your energy trying to get them to come to you. Your audience is online and they want you to share information with them.
Contact us today, and we’ll get started developing a strategy for your medical practice or healthcare company. Then, we’ll get you set up with all the tools you need to succeed and help implement the strategy.
Reach Out
Request a consultation and find out how our inbound and social media marketing services can drive your company's marketing ROI.
