Ep 113: It's Q4! Are You Taking Full Advantage Of The Amazon Platform?
It's Q4! Are You Taking Full Advantage Of The Amazon Platform?
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Mike Begg as they take a close look at what it takes to successfully sell your product on the Amazon platform.
Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses.
In this Episode:
- Mike describes how he works with companies, typically CPG brands or physical product brands to sell more products on the Amazon platform.
- Mike talks about the importance of SEO and the images you use in your listings.
- Mike says you don't necessarily need an enormous budget to be successful on Amazon .
- Mike talks about Amazon's conversion rate being higher than other e-commerce platforms.
- Mike also talks about the importance of making sure your product is categorized properly on Amazon .
Quotes from this Episode:
“The most important thing about starting on Amazon is the content that you create for your listing.” – Mike Begg
“You've got to make sure that you have the product titles, the bullet points and the product descriptions optimized to be found within search.” – Mike Begg
“So while the SEO aspects help your product become visible, the images are going to help with the conversion and the click through rates.” – Mike Begg
“At the end of the day, Amazon makes money from sales, whether it's their own products or whether it's a third party selling the products.” – Mike Begg
“If you are selling an e-commerce at all, you need to be on Amazon.” – Mike Begg
Resources:
Mike Begg:
LinkedIn: Michael Begg
LinkedIn: AMZ Advisers
Facebook: Amz Advisers
X: Mike Begg
Instagram: Mike Begg
Instagram: AMZ Advisers
YouTube: Amz Advisers
Website: Amz Advisers
The two programs we talked about can me found on the AMZ Advisers website.
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“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
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