I'm guessing there are features of the LinkedIn Company Pages you are not aware of. If you want to use your Company Page to generate leads or referrals, it's time to take advantage of the feature-rich LinkedIn Company Page.
Multiple-Audience Messaging
I am probably most excited about LinkedIn's newest feature - multiple-audience messaging. This feature now allows businesses to select the demographic that will see its message when they visit your LinkedIn Company Page. You can now create multiple messages targeted at specific audiences. For example, you may craft a message for the c-level user who visits your page and an entirely different message for a manager from the same company. Or, you may craft different messages for people in different parts of the country or the world.
Products And Services
Take advantage of the opportunity to list your company's products and services on your LinkedIn Company Page. Use photos whenever possible. The beauty of this section is that people can leave recommendations for your products and services right on the page. We all know how important recommendations are in today's market. People want to know what other people think about your product or service.
Beta Test Site
Your LinkedIn Company Page is a great place to test out your latest advertising strategy. Say you're about ready to run a new marketing campaign that involves landing pages, or you just want to drive traffic to specific pages of your website. LinkedIn allows you to create three different Headers at the top of the Products and Services page. Each of these Headers can have a unique URL that takes a visitor directly to your landing page or website. This is a great way to beta test a marketing campaign or just drive traffic to a landing page or your website.
Upload A Video
Did you know that for every product and service you put on your Company Page, LinkedIn allows you to upload a YouTube Video that is embedded on the page itself? Video is a great way to tell visitors about your product or service. Be sure to keep it short! Think about including a call-to-action in your video so prospects know how to take the next step toward engaging your services.
Share An Update
Drive engagement by posting and update to your followers on your Company Page. This is not the place to share information about you recent vacation or where you went for lunch. Think about adding value to your follower's day. Share an interesting article or blog post either written by you or a third-party. Share a link to an ebook or a webinar of interest. Promote an event or a discussion going on in a LinkedIn Group. Use this opportunity to engage your followers. LinkedIn is a “social” network. Be social, but be professional.
By taking advantage of these 5 tips you are likely to see your company's followers grow and engagement on your page will grow too. Both these things will eventually result in prospects, leads, customers, clients and revenue. Give it a try and let us know how it works for you.
Go ideas of your own that you're willing to share with others about how best to use the LinkedIn Company Page? Leave a comment.
Great insights Brad. I’ve invested lots of time building up a strong personal brand on LinkedIn, but haven’t yet gone down the route of having a company page (though we do have a group). The ability to target different messages at different geographic audiences visiting your company page does sound particularly appealing, totally agree with you.
Thanks for taking the time to read my post Tony. I like your Twitter background too.
Hey Brad,
Good post here. I wasn’t expecting to find any tip that I haven’t done already until I stumbled onto “Beta Test Your Site” section.
Looking into it, I have a whole bunch of work to do today and my companies current Linkedin Company page isn’t as 100% complete as I thought!
Thank you!
Jacob, a comment from you carries great weight. I really appreciate it. Your site filled with helpful tutorials is really quite well done. Thanks for taking the time to visit my blog.
You’re very welcome, thank you for the feedback as well!
Many thanks for this great post! I really like the idea of using a LinkedIn company page as a beta test site for landing pages. This is something that I’m going to try on our own page and recommend to my clients – thanks again!
Thank you for the comment Helena. Let me know how it goes when you test it out yourself.
Thanks for putting the article together. Informative and clear
Thanks for taking the time to read my post and comment.
Very informative, good work.
Thank you!
it’s time to create/claim your company page if you haven’t already.
I agree Nehal! Thanks for taking the time to read my post and comment.