Maximize Your Marketing Impact With Data!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

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Join Brad Friedman and Jim Harenchar as they discuss the importance of collecting data to measure the results of your businesses’ marketing efforts.

Jim is the CEO of Response Marketing Group, a consumer-data-focused marketing agency that primarily serves clients in the financial services, tourism and healthcare sectors. Founded in 1986, the company leverages 35+ years of experience and data insights and pairs it with highly relevant messaging to the target audience to drive revenue growth, customer growth, and increased asset values. They have developed several proprietary Ad Tech solutions that have introduced game-changing outcomes for DMOs across the US.

In addition to serving as CEO, Jim leads the Travel and Tourism practice for RMG, which includes clients such as Arkansas Tourism, Georgia Tourism, Visit Savannah, Crested Butte, The Ritz Carlton, and The Resort Hotel Association among others. He is a thought-leader within the tourism sector and frequent speaker at the Southeast Tourism Society conference, Forrester Marketing Conference, Ad Federation, DestiCon and Gartner.

Prior to Response Marketing Group, Jim was Senior Vice President at The Allant Group in Chicago, IL from 2010-2014. He led the Strategic Consulting practice that delivered marketing strategy and high-level research to CMOs and brand managers at clients such as GM, Comcast, Nationwide Insurance, US Tennis Association, US Cellular, Blue Cross/Blue Shield and Wells Fargo.

In this Episode:

• Jim talks about the importance of having some element of test and learn in your digital marketing strategy.
• Jim says it's important to collect data to guage the success of your marketing .
• Jim discusses the importance of knowing what your leads are interested in when they visit your website.
• Jim talks about the importance of retargeting.
• Jim also says marketers need to respect the privacy laws that are found in many places now.

Quotes from this Episode:
“ I don't know that there's ever been more data available to us.” – Jim Harenchar
“ You've got a couple Excel spreadsheets set off somewhere on your laptop, and that's your, your frequent buyer campaign..” – Jim Harenchar
“ And while you spend a lot of money at the front end to try to do some amount of awareness building, those that click are the ones we want to retarget.” – Jim Harenchar
“Pixeling individuals has a greater level of efficacy than cookies do.” – Jim Harenchar
“ I think the reason we've been successful for 38 years is we've had a simple focus and that's on data.” – Jim Harenchar

Resources:

Jim Harenchar:
LinkedIn: Jim Harenchar
LinkedIn: RMG
Website: Website - Special Offer for Listeners

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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