Twitter boasts over 140 million active users who produce over 340 million Tweets per day. Certainly, Twitter has established itself as a major force in the social media universe and major brands agree as 77% of marketers listed Twitter as one of their top three priority social platforms.
There is much to be learned from this and other studies about how best to maximize the use of Twitter to generate revenue, increase website traffic, grow your network and increase engagement within your community. I found this great infographic that answers some of the most common questions we receive from clients:
- “When is the best time to tweet?”
- “How can I increase engagement and conversation?”
- “How can I get more people to retweet my tweets?”
Of course, every business is different and the answers to these questions differ depending on the business you are in and the specific goals you have set for you business as found in your Social Media Business Plan. Still, there is much to be learned from this data and the information contained in this infographic.
As always, timing is everything. Apparently, mixing up the social networks you broadcast on is also helpful. You may be successful broadcasting during the times people are most busy. Surprised? Do you think using a tool to schedule Tweets would be helpful? Would tracking help you determine the best time for you to be reaching your audience? Are you tracking key performance indicators? Are you Tweeting randomly when the urge takes over, or do you have a plan in place that you follow?
Do you have data you can share with us to make this information more meaningful?
Overall I agree with the statistics. It is in line with some other studies that have been carried out. However I would like to point out that results can vary slightly from blog to blog. Like other bloggers, I use Twitter to share links to interesting content including those from my blog. However unlike the study, I find engagement to be lower for my posts over the weekends as compared to weekdays.
I too find engagement lower for my posts over the weekends. I think it is brands that have higher engagement over the weekend. People are home from work and on the Internet shopping and researching their favorite brands. Certainly the statistics will vary depending on the blog. Thanks for reading the post and taking the time to comment!