Over the past year or so, we have written a number of posts regarding the importance of including video in your digital marketing strategy. Vidyard recently published its 2017 Video in Business Benchmark Report. Their report makes it clear that video is an essential tool for you to have in your digital marketing tool box. Whether your focus is on social media marketing, inbound marketing or email marketing, there's a place for video in your strategy.
Consumers Say Video Is The #1 Preferred Content Type
Consumers say video is the #1 preferred content type. And, why wouldn't it be? I think we'd all agree watching a video is easier than consuming written content. Done right, video can be more engaging and fun to watch. Creative video imparts your marketing message while taking advantage of the adage “A picture speaks a thousand words.” Being able to show a consumer how your product works takes that adage to the next level.
And this tactic works for businesses providing services too. People do business with people, not businesses. Consumers of products and services want to know who they are doing business with. They want to look you in the eye and see who you are, and determine if you are telling the truth. Eye contact is critical. So is your body language. Your “sales video” is a test of your credibility and likability.
The Data Says It All
Vidyard spent hundreds of hours analyzing video data from more than 250,000 videos and 600 million video streams to put its report together. Now, you can compare yourself to the average or even best-in-class video marketers. Take a look at 16 of the findings in the infographic below to see how you stack up.
Still Not Convinced?
Still not convinced? Convinced, but in need of some help hashing out your own video marketing strategy? Contact us to get the help you need. We're happy to help you build a video marketing strategy that works. This may include live streaming and recorded videos. Will work with you to determine what's best for you and for your business, the platforms you need to take advantage of and more.
In the comments below, tell us how you're using video today, or what's holding you back.
