[PODCAST] The Ins And Outs Of IGTV

While YouTube tops the video space and is way ahead of the rest with its massive search engine support, IGTV on Instagram is starting to make its own big waves. If done right, it can make much bigger waves for your business. In this Digital Slice Podcast, Professor Nez shares everything you need to know about IGTV.

Instagram, a leader in innovation has recently launched IGTV which is designed for video uploads for as long as one hour. Talk about revolutionizing social media! Instagram recognizes mobile is life. So, they’ve challenged creators to adapt their content to the vertical format which makes it easy and convenient to watch videos on mobile. One of the best things about IGTV is that it’s FREE. And as business owner, you simply have to take advantage of it or get left behind.

Welcome To Your IGTV Channel

[PODCAST] The Ins And Outs Of IGTV TV used to be limited to a box in your living room Or, so I’ve heard). With the digital age continuing to boom, however, most people, including your target market stay glued on their mobile watching videos more than they do watching TV.

Of course, you need to go where your audience is and IGTV is giving you that opportunity to have your own channel where they can easily find you and watch content that you have created to reach out to them. Practically anyone can create and upload videos both through the web and in the app.

What this means for your business is you and your brand can get discovered by new audiences among the billion or so active Instagram users. You can choose to create short videos to introduce yourself and showcase various dimensions of your business or, share longer videos for deeper storytelling.

So far, the videos you upload stay permanently on your channel so you can strengthen the connections you have with potential customers using different types of content and video lengths. Your current followers will also be able to instantly see your original video content and build more engagement.

Why IGTV

Professor Nez, host of two well-known podcasts, The Digital Entrepreneur Show on iTunes and #NEZNATION LIVE, is also an early adopter of almost everything online. He is one of the early video adopters of Facebook Live, YouTube Live, Instagram Live, Twitter Live, LinkedIn Video and of course, Instagram’s IGTV. The man never sleeps!

Even though IGTV is young, he already sees its potential to be the brand new platform that will be everyone’s free TV network saying that, “IGTV, I like to call it the atomic bomb that dropped on the world of social media.”

And because video has emerged as the dominant mode of communication this century, leveraging IGTV to grow your business is the smartest thing to do. In fact, IGTV has revolutionized mobile video using a vertical format that allows access right in the palms of your audience’s hands.

This mobile-centric video format may seem like it would need some getting used to in comparison to other platforms. But even Professor Nez insists if you want to rock and roll with the times, you need to create more vertical videos for the sake of your audience.

While different platforms can serve different audiences, IGTV is perfect for the growing mobile video community. Besides, once you get used to the portrait format as a creator, you will see how you can be more creative, more authentic, and it will become easier to post the videos you make.

How to IGTV

Whatever platform you use, the success you attain is going to be dependent on a well-planned and well-executed strategy. But with IGTV, you can start by creating a short video around what your company or brand is all about. You can go from a minute to a 10-minute introduction depending on your audience’s depth of engagement and attention span. You are the best judge of that. In case you are not that confident to show your face on the video, there are other video techniques you can use that can be as effective.

Videos showing behind the scenes or telling stories often create a big impact on viewers. Sitcoms, brand awareness campaigns, and video series are great options as well.

I realize this sounds silly, but, the less perfect your videos are, the more attractive they will become. Especially when you are targeting a newer audience. Professor Nez believes that showing your vulnerability and making mistakes is a surefire way to get your audience hooked. What it does is it humanizes your brand, makes you easily relatable, and draws your target market toward you.

Whether it’s a B2B or B2C, humans still prefer to do business with humans (#H2H). The best part is, you can repurpose your IGTV videos into more content for your other social media accounts, website, or landing page.

Be sure to listen to this episode of The Digital Slice Podcast to get the scoop on IGTV! And, if you like it, leave a rating and a review!