Inbound Marketing Terms
Best we can tell, our partner, HubSpot, coined the term “Inbound Marketing” back in 2006 and has defined the term to mean, “The art and science of drawing visitors to your company on their own terms versus obtrusively pushing your messages onto them.” We’ve put together a list of terms you’ve seen scattered throughout our website and may have been wondering about:
B2B
A business selling products or services to other businesses.
B2C
A business selling products or services directly to the end-user consumers.
Buyer’s Journey
Content Marketing
Providing value-add content i.e. white papers and eBooks, in an effort to obtain contact information for leads visiting your website
Demand Generation
The act of finding, then attracting warm qualified prospects.
KPIs & Analytics
If you’re not measuring, you’re not marketing! The best marketing automation tools allow you to obtain data from your content marketing, demand generation and lead nurturing activities. The key though, is what you do next.
Lead Nurturing
When you are fortunate enough to have a visitor to your website become a lead, it’s now time to get to work and nurture them through the Buyer’s Journey.
Marketing Automation
This would include software businesses use to automate repetitive tasks required to implement their inbound and social media marketing strategy. These Marketing Automation Tools move leads through the sales funnel.
Marketing Automation Tools
Marketing automation tools are used to implement your inbound and social media marketing strategy. Marketing Automation tools are the hub of your content marketing, demand generation and lead nurturing efforts.
Qualified Lead
A qualified lead is a website visitor who showed interest in your company by engaging with you on social media, subscribing to your blog, downloading your value-add content or any number of other acts we call “Conversions.” Your next step is the critical one.
Return on Investment (ROI)
ROI is generally referred to as the ratio of profits or losses to the amount invested in the marketing activity.
Smart Content
Smart Content is often dynamic content you use your Marketing Automation tools to customize based on a website visitor’s information and behavior on your website.
