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Any business owner, who wants his site to be visited by millions and millions of browsers every day, ought to know how important it is to land at the top of Google or Yahoo search. It pays to be a member of the top 10 results, as it is a known fact that visitors are less likely to even bother clicking on the links on the next result pages.
If more visitors and more potential customers are what you want, then check out these SEO and Internet Marketing techniques to ensure you’re always on top of your game.
1. Obtain a lot of high-quality backlinks.
Backlinks are links that lead a browser to your webpage. For search engines, the more inbound links that lead back to your site, the higher your page rank will be. That’s because search engines consider backlinks as “votes” that make your website an authoritative one. You need to remember though that with backlinks, quality is better than quantity. If you want to emerge at the top of search engine results, then make sure you have inbound links from quality websites related to your own. You can ask business webmasters of related sites to encode your inbound links in your website. For best results, try to obtain backlinks from government or educational websites.
2. Create quality SEO content.
SEO articles are important for every business owner who wants his site on the top of Google or Yahoo. If you want SEO content that will boost your page ranking, the first thing you need to do is search the keywords others are using when they are searching for the product or service you provide. You may want to search for these keywords at Google AdWords or Yahoo! Buzz.
Once you have obtained popular keywords relevant to your website, you then need to write original and informative content that makes use of the keywords or key phrases in the title, content, images and links. Avoid stuffing the article with too many keywords though, as search engines will recognize it as spam. This can lead to a dramatic drop in rankings. You might even get banned from Google.
3. Make use of social media websites.
If your company has accounts at different social networking sites such as Facebook, Twitter and YouTube, viewers will find their way to your website. Through them, you can embed a link of your webpage, and because a lot of users utilize social media accounts every day, there’s a huge chance they might just visit your website. Social media webpages can also boost your page rank because they can appear alongside your company’s website when somebody searches Google or Yahoo using terms related to your business.
Apart from improving your search engine rankings, handling different social media accounts gives you the opportunity to promote your company’s products and services at a minimal price. It’s also a great way to ask for feedbacks and suggestions, things that can help your company continue or improve its services and build a strong rapport with its customers.
Being at the top of a Google or Yahoo search engine results page (SERP) has many perks, as it is guaranteed to increase your web visitors and potential customers right away. Seeking the assistance of search engine optimization experts can be your best bet. They can help you incorporate the aforementioned techniques and attempt to help you improved search engine rankings.
