With Halloween a couple of weeks away, it’s time to step up your social media marketing to take advantage of this popular holiday. And, given that wearing costumes is a huge part of Halloween, you have a lot of visual material to work with.
You can change the theme of your social media pages to include ghostly or “moody” photos. You can also suggest costumes for people to wear (put together from your inventory, of course). And you can do retrospectives of what celebs (or just regular people) have worn on past Halloweens.
The number of things you can write about is endless. But, you have to make sure to put everything you have into it. One or two posts might generate some interest but several posts on the same theme will definitely attract your customer.
One secret to social media marketing is to keep posting. Even if many of your posts don’t attract much traffic, there’s sure to be one that will meet expectations. It’s partly a matter of chance but it’s largely a matter of continued effort. The more you post, the more likely it is one of your posts will achieve popularity which will lead to new leads and customers.
Why Should Customers Buy Your Product On Halloween?
The first step is going to be determining how your product or service can creatively be connected to Halloween. 
Sometimes, the answer might be obvious. Maybe you sell Halloween decorations. Or maybe you sell Halloween costumes. In that case, you don’t have to try too hard to make the connection.
There are other businesses which aren’t directly connected to Halloween. Let’s say you sell clothes for young women. How can you bump up your sales on Halloween? This might require a bit of brainstorming.
Maybe you run a bar or a restaurant. In that case, you could suggest your bar or restaurant as a good place to have a Halloween party/celebration. It’s easy enough to decorate in a Halloween-appropriate way. Add some mood lighting, some Halloween-themed drinks and you’re ready to go.
What Articles Are Getting The Most Traffic This Halloween?
Another great way to write Halloween-related posts is to look up trending keywords. Type “Halloween” into your browser but don’t hit “enter” yet. What kind of prompts are coming up? Those indicate the things people are searching for most. So you could write a post on one of these topics.
You can also just do a search for “Halloween” and see what types of articles come up. Then write something similar for your blog or post on social media.
The trick is to write something that’s mostly similar but just a little different. For example, a search for “Halloween” on Google is now showing this article: Halloween Costumes 2017: Trump, Wonder Woman, Pennywise, David S. Pumpkins. Any Questions? Given this is a popular article today (10/10/2017) you could aim for something similar like “Halloween Costumes 2017: Wonder Woman, Catwoman, Katniss, Tris Prior.” This takes the theme of female superheroes in the original article and expands on it.
For those of you who haven’t been following the rise of the female superhero lately, Katniss is the protagonist of “The Hunger Games” while Tris Prior is from “Divergent.”
So using something that’s already getting a lot of hits and writing something similar but just a little bit different can help you amp up your social media marketing this Halloween. It might take a bit of work to connect everything back to your product or service but eventually you’ll find it’s worth it.
According to the National Retail Federation, this year’s Halloween spending is likely to reach 9.1 billion. To reach shoppers poised to spend their hard-earned dollars on candy, costumes, and decorations, businesses are making an effort to stand out, and social media has established itself as a useful tool to set companies apart.
To tell the story of how your brand celebrates All Hallow’s Eve, and make the most of the holiday, try one of these tricks to promote your brand using social media.
Halloween Decorations For Your Social Media Profiles And Store
The pull of storefronts decorated extensively with skulls webs and signs emblazoned with “Happy Halloween” has served brick and mortar establishments for years. It creates a fun and engaging atmosphere that tells customers how a business can meet their needs. People often respond positively and are more likely to buy in decorated stores and in that same vein, they are more likely to engage with a social media presence that makes efforts for the holiday season.
Adding Halloween elements to your social media profiles as if they were little storefronts is a great way to grab attention, particularly when it comes to the black and orange color scheme. So make sure to speak with your developer and have them add some skull and pumpkin graphics to your Twitter banner and Facebook profile to hook customers. An example of this can be found in Google’s doodles where the most prominent brand on the internet celebrates Halloween and other holidays with fresh bespoke graphics around their name.
Offer Appealing Halloween Discounts
No Halloween social media campaign is complete without offering your customer base sizable prizes and discounts exclusive to the season and your social media profile. This can help you encourage and target engagement with your social media presence while increasing seasonal sales and customer loyalty. A Halloween themed contest or giveaway on Twitter, or Facebook is not only requisite it is ideal. You can even try an official sale, a modest discount on future orders, but make sure the holiday theme remains consistent and ever-present.
Create and Circulate Unique Haunting Images
Crafting original Halloween visual content such as jpegs, GIFs, or videos will clarify your brand and catch the attention of clients visiting your social media profiles. No matter your size or industry playing to the holidays with visuals is essential particularly during Halloween.
Here are some examples of how you can deploy visual content for your Halloween social media campaign:
- Focus on making visual Halloween puns on Twitter
- Select a color theme and characters like monsters, tombstones, and kid-friendly ghosts
- Schedule a daily round of Halloween images
Add Halloween Elements To The Customer Experience On Social Media
It’s essential that you go beyond just decorating your social media profiles for Halloween. Using social media to highlight Halloween elements added seasonally to your product or service is crucial. This is ideal for, generally, any B2C operation; however, it often works well for businesses providing experiences and services. A company that offers outdoor activities can make Halloween a night to remember for those purchasing your services. If you are offering a particular service, then you can lean into the holiday element by providing exclusive Halloween bonuses when providing a unique code, available only to those who become a part of your social network.
To find out how you can make the spooky season work for your business contact The Friedman Group, LLC today.
