Take four minutes out of your day to have a look at this video describing the power of social media. This is why we formed The Friedman Group, but more importantly, it's why we need to stop thinking social media is a fad. It's time we took social media seriously. It's time we took advantage of all it has to offer, while recognizing there are things we need to be aware of, like guarding our privacy. Watch the video, then leave a comment letting me know your initial reaction to what you saw.