by Brad Friedman | Social Media
You know how to track social media marketing return on investment (ROI) based on likes, engagement rates, and retweets, but what about revenue? These metrics must be tracked and many executives still need to be educated about their value. Today, we are also fortunate to have a number of different tools to help us calculate ROI from social media. Zoho Social is one of them. In our continuing effort to share various digital marketing tools with you, here's an overview of what Zoho Social can do for your social media marketing and why it's worth having a look at and comparing with other products: (more…)
by Brad Friedman | Social Media
The Thuuz Sports app for iOS and Android has just been added to my arsenal of tools to help me enjoy March Madness even more than usual. It’s also going to distract me from working over the next several weeks. So, if you’re an employer, you might want to keep this one to yourself. If you’re one of my clients, I hope you understand. (more…)
by Katie Komnenich | Social Media
A few short weeks from now I will begin my senior year of college, a terrifying thought for a 21 year old who has no clue what her future will end up looking like. As the days get closer and life all of a sudden seems to get a little more serious, I’ve been thinking to myself about what my plans are years ahead. How am I going to take my education and use it towards making something bigger of myself? Will I venture into the world of Marketing? Advertising? Something completely different? Who knows where I will end up, but I’m excited for the adventure to begin. (more…)
by Katie Komnenich | Social Media
This photo is shared with the permission of Tina Rice
by Brad Friedman | Social Media
Last October Twitter acquired Vine, the company that made a mobile app allowing people to film 6 second videos and post them on social sites like Facebook and Twitter. Before going any further I’ve got to ask why there isn’t an Android version yet. Vine was formed in June 2012. More than enough time has passed for an Android version to have been developed. Maybe it’s not in the plan. Regardless, I’m hearing more and more about this app so I thought I’d share some information here. (more…)
The Thuuz Sports app for 
Last October Twitter acquired Vine, the company that made a mobile app allowing people to film 6 second videos and post them on social sites like Facebook and Twitter. Before going any further I’ve got to ask why there isn’t an Android version yet. Vine was formed in June 2012. More than enough time has passed for an Android version to have been developed. Maybe it’s not in the plan. Regardless, I’m hearing more and more about this app so I thought I’d share some information here. 
