Revolutionizing Brand Integrity With Generative AI

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Rob May look closely at the need for businesses of all sizes to protect their brand integrity and how Generative AI can help.

Rob May, the founder and CEO of Nova, is a leading figure in the field of generative AI and brand safety. With his extensive entrepreneurship and angel investing background, Rob brings a wealth of knowledge and expertise to the table.

His latest venture, Nova, is an early-stage startup that focuses on building powerful generative AI tools to safeguard brand integrity. With the introduction of their revolutionary products, BrandGuard and BrandGPT, Rob and his team are redefining how brands protect their content in the age of AI.

With BrandGuard, brands can ensure compliance with their guidelines and style rules by leveraging Nova's meticulously crafted models. Meanwhile, BrandGPT allows brands to interact with AI in a conversational manner, providing answers to content-related inquiries.

In this Episode:

• Rob talks about teaching machines to understand brands and branding.
• Rob says it's very important for brands to maintain their brand integrity across channels.
• Rob talks hares the importance of making sure your email, blog posts, tweets, etc. meet your brand guidelines.
• Rob talks about being mindful of copyright and trademark infractions.
• Rob says small business owners should build a technology stack that includes a lot of generative AI tools the will help you convert.

Quotes from this Episode:
“In the future generative AI world, humans are going to be planners and strategists and not executors of marketing campaigns.” – Rob May
“Whether you're using generative AI or not, these cycles for cranking out content have gotten faster.” – Rob May
“You still want to keep your brand voice the same, even if you're going to use slightly different words for a 20 year old college female than you might use for a middle aged man in a different part of the country.” – Rob May
“The great thing about generative AI is that you are going to be given a set of tools that can make you look bigger than you are.” – Rob May
“And so the way to think about it is there's this barrier and everything inside the barrier ChatGPT does really well and everything outside the barrier, it doesn't do very well.” – Rob May

Resources:

Rob May:
LinkedIn: Rob May
X: BrandGuard
Instagram: BrandGuard
Website: BrandGuard

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“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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