Use Inbound And Social Media Marketing To Showcase Your B2B Employees
There isn't any question that it takes a village to run a business, especially in the Business-to-Business (B2B) world. Your inbound and social media marketing should always showcase your company. But, we're finding that decision makers in the businesses we want to do business with are looking to receive a more personalized message. B2B decision makers want to see a human face behind the company they buy from rather than just a website, whitepapers, or an e-book giving product stats.
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Remember when email was new and exciting? Some of us recall the thrill of powering up the Tandy or Compaq to check the Prodigy or AOL mailbox. Later, when businesses adopted email, it was a useful way to avoid talking to someone at work but still communicate with him or her. Email could also provide a good laugh when someone hit “reply all” instead of “reply” to an email about what to wear to the Bon Jovi concert. Those were the days!
In early 2014, Facebook announced plans to focus on B2B marketing and perhaps challenge LinkedIn’s domination. 
