Crushing It With Email And SMS

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 121: Building Trust And Revenue Through Effective Storytelling

Ep 121: Building Trust And Revenue Through Effective Storytelling

by Brad Friedman

Building Trust And Revenue Through Effective Storytelling

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Jacob Longoria talk about how to use creative storytelling to generate revenue for your business.

Jacob Longoria, Director Of Digital Marketing at Aesthetic Management Partners, is a marketing strategist and an expert in digital marketing. With over a decade of hands-on experience, Jacob has honed his expertise in marketing, leadership, and strategic planning, making him a visionary and creative storyteller in the field. His track record includes spearheading marketing initiatives that have generated over $20 million in trackable revenue and overseeing a digital marketing team that achieved seven-figure revenue milestones in less than 16 months. Jacob's accomplishments have earned him accolades like the Clickfunnels 2 Comma Club Award for generating over $4 million through a single funnel and recognition on industry-leading platforms.

Jacob is passionate about harnessing the power of digital marketing to transform businesses, and his commitment to excellence, innovative mindset, and collaborative spirit set him apart. With a reputation for delivering results that align with growth and revenue goals, Jacob is a sought-after expert in copywriting, digital marketing frameworks, advertising, and attracting the perfect client. He is dedicated to inspiring and providing value to his audience, making him an ideal guest for podcasts targeting founders, CEOs, online business owners, coaches, consultants, course creators, service providers, agencies, speakers, authors, and other entrepreneurs seeking insights into digital marketing systems with high returns.

In this Episode:

Jacob talks about the importance of storytelling to grow your business.
Jacob discusses the need for businesses to tell stories that persuades someone to fall in love with them, or in trust with them.
Jacob talks about AI and the future of content creation.
Jacob tells us that companies must attach a personal brand to the company itself in order to win.
Jacob also talks about the confusion with funnels and how to create a winning offer.

Quotes from this Episode:
“Being able to tell a story and share an idea through a story or be persuasive in some specific way I think is going to be something that is valued for decades to come.” – Jacob Longoria
“Stories are the very best way to attract cold audience attention and have that cold audience attention start to follow you or your company .” – Jacob Longoria
“We should have some sort of micro engagement as the intent of all of the content we put out.” – Jacob Longoria
“A winning offer is an offer that 100 percent creates a win win opportunity.” – Jacob Longoria

Resources:

Jacob Longoria:
LinkedIn: Jacob Longoria
X: Jacob Longoria
Speaker Page: Jacob Longoria
Website: Aesthetic Management Partners

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. Give the gift of a cleaner, more sustainable home.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 120: Holistic Branding Strategies For Small Businesses

Ep 120: Holistic Branding Strategies For Small Businesses

by Brad Friedman

Holistic Branding Strategies For Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Deevo Tindall talk about a holistic approach to branding that captures hearts and minds.

As the visionary Founder of Fusion Creative, Deevo has carved his path by offering tailored branding and digital solutions that empower businesses to excel and stand out. Deevo's impressive portfolio boasts the launch of multiple successful brands, each underscored by the significance of an authentic brand message.

Deevo's approach to branding transcends superficial elements; he understands that it's about crafting an immersive experience that resonates deeply with audiences. At Fusion Creative, he orchestrates a symphony of touchpoints, ensuring a cohesive and unforgettable journey for customers.

In a digital landscape, Deevo's strategies are catalysts for business growth. From social media mastery to SEO and PPC prowess, he offers comprehensive solutions that pave the way to success. Deevo champions unapologetic branding, urging businesses to break free from the ordinary and embrace their distinctiveness.

Beyond his strategic acumen, Deevo is a master storyteller and master photographer. His holistic approach to branding captures hearts and minds, bridging the gap between imagination and execution.

In this Episode:

Deevo shares his journey from 16 years in the corporate world to becoming an entrepreneur and starting his own businesses.
Deevo talks about the absolute necessity to establish a strong brand message.
Deevo says there's a need for a mindset shift when transitioning from the corporate world.
Deevo believes we must have an understanding that no matter how many tools we may have in our digital arsenal, you still have to connect on the human level with people.
Deevo also talks about the huge bonus of being able to manage his time and say “No” to things.
Deevo tells us how important it is to stay true to your vision and be very clear on what your vision is.

Quotes from this Episode:
“So I just set out ways to try to figure out what I was really good at, what made me smile at the end of the day.” – Deevo Tindall
“And then once you've laid that foundation, figuring out a way to share that message, clearly and succinctly and resonantly with your targeted audience.” – Deevo Tindall
“People don't buy your product per se. They buy your story. They buy what is it that you're solving for me?” – Deevo Tindall
“I think there's a mindset shift, first and foremost, like transitioning from a corporate environment to a creative and alternative environment.” – Deevo Tindall
“You have to detach yourself from the outcome of having immediate success.” – Deevo Tindall

Resources:

Deevo Tindall:
LinkedIn: Deevo Tindall
Facebook: Fusion Creative Branding
X: Fusion Creative Branding
Instagram: Fusion Creative Branding
Pinterest: Fusion Creative Branding
Podcast: Unlearn Everything
Website: Fusion Creative Branding

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 119: Unlocking The Power Of Livestreaming For Business Growth

Ep 119: Unlocking The Power Of Livestreaming For Business Growth

by Brad Friedman

Unlocking The Power Of Livestreaming For Business Growth

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Ross Brand, as they discuss the importance of livestreaming and the many ways business owners can use it to help generate revenue.

Ross Brand is a live streaming video strategist, podcaster, author, speaker and the founder of Livestream Universe. As an on-air personality and consultant for industry brands such as StreamYard, BeLive, LiveU, and Wirecast, Ross helps grow audiences with compelling content and real-time interactivity.

He was named one of the “5 Live Video Experts to Follow” by Switcher Studio and the world's #1 livestreaming expert by Klout. Ross is the founder and author of the “100 Predictions” franchise, with his book series reaching #1 Amazon Best Seller status in six countries and winning 24 book awards. He’s been featured by Nasdaq TV, Forbes, and Psychology Today.

In this Episode:

Ross reminisces about the days when you went live and everybody in your network was notified.
Ross talks about the advantages of using live video when you are a small business.
Ross suggests we take short clips from our livestreams for Reels and Shorts and TikTok, etc.
Ross talks about a lot of ways to get mileage out of a show, even if people don't watch it.
Ross also says we should broadcast on platforms where we already have an audience.

Quotes from this Episode:
“An hour of live streaming gives you an hour of content.” – Ross Brand
“If you're trying to get started, trying to build an audience, there's tremendous value in promoting on social both before and after the show.” – Ross Brand
“If you don't have an audience anywhere, or all things are equal I, I would say at this point, YouTube is probably your best bet because YouTube is so actively looking to make people watch video.” – Ross Brand
“The end result is not video metrics it's business metrics. Where are you converting? Where are you getting people into your email list, into your ecosystem?” – Ross Brand
“A show in which you have three viewers, but one buys a product is better for your business than a show in which you have 10,000 viewers and no one buys your product.” – Ross Brand

Resources:

Ross Brand:
LinkedIn: Ross Brand
Facebook: Livestream Universe
X: Ross Brand
X: Livestream Universe
Instagram: Ross Brand
Instagram: Livestream Universe
YouTube: Ross Brand
Website: Livestream Universe

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 118: Data Empowers Decision Making In Business

Ep 118: Data Empowers Decision Making In Business

by Brad Friedman

Data Empowers Decision Making In Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and JJ Reynolds as they chat about the importance of business owners gathering data so they can make informed decisions about growing their business.

JJ Reynolds is a seasoned digital marketing professional who has helped numerous companies optimize their marketing data and make data-driven decisions to improve their marketing results. With over a decade of experience in digital marketing and managing large ad budgets, JJ has honed his skills in using tools like Google Analytics, Looker Studio, and Google Tag Manager to eliminate guesswork and capitalize on small improvements in online marketing strategies.

JJ is also passionate about educating agencies and consultants on structured data usage. He believes that what most digital businesses need is someone to provide reliable, consistent data to take action and make informed decisions.

In this Episode:

JJ talks about the need to gather data, and then use the data to make decisions.
JJ how he's built a measurement department for your business.
JJ tells us, as business owners, what data we need to be concerned about, and why.
JJ talks about gathering data and then breaking it down to something meaningful and easy to understand.
JJ also talks about what really is a conversion.

Quotes from this Episode:
“First thing is, yeah. Ask better questions that you can take an action on.” – JJ Reynolds
“Try and look at how many people saw the thing, engage with the thing and how many people did the thing.” – JJ Reynolds
“And then you're trying to overlap those and say, where's the intention and the outcome overlapped.” – JJ Reynolds
“The worst thing that can happen is to have outcomes that weren't intended and have no idea how it happened.” – JJ Reynolds
“I'm like Ryan Reynolds ugly best friend.” – JJ Reynolds

Resources:

JJ Reynolds:
LinkedIn: JJ Reynolds
LinkedIn: Vision Labs
YouTube: Vision Labs
Website: Vision Labs

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia