Silos to Synergy: How Holistic Marketing Transforms Businesses

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 164: Why Last-Click Attribution Fails In Today’s Multi-Channel World

Ep 164: Why Last-Click Attribution Fails In Today’s Multi-Channel World

by Brad Friedman

Why Last-Click Attribution Fails In Today’s Multi-Channel World

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Vibhor Kapoor chat about the pitfalls of last-click attribution, and how this leads to botched budget allocations and stagnant growth.

Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform for business-to-consumer brands. Vibhor’s charter at AdRoll includes driving AdRoll's revenue growth and overseeing product, strategy, sales, operations, and marketing.

With almost three decades of industry experience, Vibhor brings business leadership expertise in SaaS and Cloud platforms. Most recently, he was a Senior Director in Adobe’s Digital Media Business, leading marketing and GTM efforts to incubate new categories in experience design and developer platforms. Before joining Adobe, Kapoor was a Vice President of Marketing at Box, leading product marketing, evangelism and demand generation for their API platform. He also spent a decade at Microsoft in leadership roles across marketing and product management and was an early member of the team that built Microsoft’s Azure business. Earlier in his career, Vibhor spent several years at General Electric and Hewlett-Packard in product management, sales and commercial operations.

Vibhor holds an MBA from Kellogg School of Management, Northwestern University in Illinois and a Bachelor in Technology from Indian Institute of Technology in Varanasi, India.

In this Episode:

Vibhor talks about digital marketing bringing more data into play with marketers.
Vibhor says it takes up to 56 touches to get someone to purchase something in the retail space.
Vibhor discusses the need for multi-channel marketing and meeting users where they are.
Vibhor explains some of the thinking behind the marketing mix.
Vibhor also talks about doing great marketing and advertising in a privacy-first manner.

Quotes from this Episode:
“It's really about delivering the right message, to the right person, at the right time.” – Vibhor Kapoor
“You should be spending on brand awareness on an ongoing basis if you want to maintain relevance.” – Vibhor Kapoor
“The right way to do this is for you to look at how much value to attribute for each engagement that you've had in the customer's journey.” – Vibhor Kapoor
“Greater awareness, which means we need to be smarter in terms of preserving the privacy and still being able to serve them relevant content.” – Vibhor Kapoor
“I think if you want to build a sustainable brand that resonates with your customers, you need to think what is called full funnel, which means think about meeting the users where they are in their stage of you know, awareness, research, consideration, and purchase.” – Vibhor Kapoor

Resources:

Vibhor Kapoor:
LinkedIn: Vibhor Kapoor
Website: AdRoll

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 144: Leveraging Podcasts For Business Growth

Ep 144: Leveraging Podcasts For Business Growth

by Brad Friedman

Leveraging Podcasts For Business Growth

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad as he sits down with Joe Cramond to discover the importance of authentic storytelling and how it can help you connect with your audience.

Joe Cramond is a digital marketing expert and the Head of Business Development at Pikkal & Co, an esteemed corporate podcast and podcast guesting agency at which Joe has been instrumental in steering global accounts and amplifying market presence. Joe is passionate about podcasting and its power to share authentic stories. He guides business owners through this medium, emphasizing the importance of embracing authenticity for success.

In the vast world of digital marketing, Joe stands out as an expert in lead generation and content marketing. His prowess extends beyond the realms of traditional marketing, as he excels in short and long-form video editing, weaving engaging narratives that captivate audiences. Joe's focus on SEO and crafting robust online customer journeys ensures not just visibility but tangible, meaningful results.

Beyond his professional prowess, Joe is a competitive bodybuilder, peak performance coach, and entrepreneur. His 17-year journey in bodybuilding, featuring accolades like a 2015 British NABBA bodybuilding finals 2nd place title, reflects his commitment to peak performance. Notably, he underwent a remarkable transformation, shedding 22kg in just 10 weeks while maintaining muscle mass through disciplined dieting and high-intensity strength training.

Joe seamlessly incorporates the mindset of extreme bodybuilding into his professional career. He believes the 0.1% performance improvement in bodybuilding parallels habits and workflows crucial for business success.

Joe's personal journey also delves into the unspoken conversation of male insecurity and mental health, drawing insights from overcoming his own insecurities. His dedication to championing peak performance extends beyond the gym, making him a valuable asset in both business development and personal growth.

In this Episode:

Joe talks about the importance of podcasting to show authenticity.
Joe says people are a lot more open and honest and authentic about their business journey with podcasting.
Joe discusses how listeners enjoy hearing about the road leaders have traveled.
Joe talks about integrating AI into podcasting, video and content creation.
Joe also discussed the importance of short form content to raise awareness.

Quotes from this Episode:
“User generated content needs to rise above that noise because there is so much noise on social media now with AI content.” – Joe Cramond
“So podcasts are very effective at having those authentic conversations and because they're quite raw and a lot of the times unedited you can kind of speak your truth and share stories about your life.” – Joe Cramond
“I see a big transition now in to video with AI, it's becoming incredible.” – Joe Cramond
“So the short form content is very important to lead people down a funnel of seeing you and hearing your insights and then wanting to learn more.” – Joe Cramond
“So I would always look at your expertise, look at what your business offers and also provide value within your content.” – Joe Cramond

Resources:

Joe Cramond:
LinkedIn: Joe Cramond
LinkedIn: Pikkal
Instagram: Joe Cramond
Website: Pikkal

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 142: Engaging Your Audience With The Power Of Emotional Advertising

Ep 142: Engaging Your Audience With The Power Of Emotional Advertising

by Brad Friedman

Engaging Your Audience With The Power Of Emotional Advertising

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Jeremy Heilpern explore the concept of “emotional advertising” to boost your results and sales.

Jeremy Heilpern, the CEO & founder of Ammunition, a full-service advertising agency in Atlanta, has transformed the agency from a 2-person team to a robust force of 40+. This impressive growth underscores Ammunition's unwavering commitment to innovation, positioning it as the fastest-growing advertising agency in Atlanta in 2023, according to the Atlanta Business Chronicle. A digital consultancy and creative shop, Ammunition is trusted by major brands like Georgia-Pacific, LG, Mitsubishi Electric, and Panasonic.

Under Jeremy's leadership, Ammunition has become synonymous with top-tier services, reflecting his dedication to collaboration and excellence. This approach has been pivotal in driving the agency's remarkable growth. Jeremy's journey in advertising began at the age of 12 when he founded his first agency, showcasing an entrepreneurial spirit. Today, Jeremy continues to be a dynamic force in the industry.

In June 2023, Ammunition acquired Mad Hat Creative, expanding its workforce to include award-winning video production and comprehensive media services. This acquisition, along with two C-suite executive additions, and more has resulted in a remarkable 70% increase in business in 2023, maintaining an impressive 3-year streak of 50%+ growth for the agency. Ammunition is now recognized as a top choice for end-to-end advertising.

In this Episode:

Jeremy talks about how, for a long time, advertising sought to steal your time.
Jeremy says technology has enabled advertising to get smartersmarter.
Jeremy discusses the need for advertisers to get the right ad in front of you at the right time.
Jeremy says it's easy to get the ads out there. What's hard is getting the right message out there..
Jeremy explains how programmatic advertising works.

Quotes from this Episode:
“I started my first agency when I was 12 years old pitching work on the internet and I've never made a dollar in my life doing anything else since.” – Jeremy Heilpern
“Instead of stealing time, how do we actually start to provide value such that person wants to engage?” – Jeremy Heilpern
“I'm searching for a thing, an ad appears and I click that ad because it's what I want. That's a valuable interaction, right?” – Jeremy Heilpern
“.” – Jeremy Heilpern
“.” – Jeremy Heilpern

Resources:

Jeremy Heilpern:
LinkedIn: Jeremy Heilpern
LinkedIn: Ammunition
Website: Ammunition

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 141: Create Killer Marketing Funnels To Drive Sales

Ep 141: Create Killer Marketing Funnels To Drive Sales

by Brad Friedman

Create Killer Marketing Funnels To Drive Sales

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Taylor Frame discuss creating content that converts and using that content in marketing funnels.

Taylor Frame is the Co-Founder of Focus Funnels, an eCommerce growth shop. He has consulted and worked with over 400+ eComm companies. The agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions for bootstrapped founders.

Taylor helps people scale and optimize eCommerce businesses. He values honesty, transparency, and results. His purpose is to empower business owners, through proven growth strategies and principles, to truly own their business and enjoy their best life.

In addition to the overall success, Taylor’s team has managed over $300M in performance ad spend across a variety of niches, driving over $1 billion in tracked revenue.

In this Episode:

Taylor talks about creating content that converts.
Taylor discusses using AI to assist with marketing content creation.
Taylor says the content we create for our product should address the problem we solve.
Taylor talks about using paid ads,organic and influencers or affiliates to test our content in the funnel.
Taylor also says there a lot of different ways to measure whether our content is reaching the right audiene.

Quotes from this Episode:
“ People buy solutions to problems. That's why we mostly purchase stuff.” – Taylor Frame
“The funnel is the customer journey.” – Taylor Frame
“You just have to kind of think about, okay, what channel am I delivering this on? And is that user experience perfect?” – Taylor Frame
“If your click through rate is not very good, that means that yout product is either not great, or your audience is not interested, or the hook or the problem you're solving is not powerful enough.” – Taylor Frame
“If people think that Apple and Google and Facebook have our necessarily best interests in mind, they may be rudely awakened.” – Taylor Frame

Resources:

Taylor Frame:
LinkedIn: Taylor Frame
Facebook: Focus Funnels
Instagram: Taylor Frame
YouTube: Focus Funnels
Website: Focus Funnels

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia