Holistic Branding Strategies For Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Deevo Tindall talk about a holistic approach to branding that captures hearts and minds.

As the visionary Founder of Fusion Creative, Deevo has carved his path by offering tailored branding and digital solutions that empower businesses to excel and stand out. Deevo's impressive portfolio boasts the launch of multiple successful brands, each underscored by the significance of an authentic brand message.

Deevo's approach to branding transcends superficial elements; he understands that it's about crafting an immersive experience that resonates deeply with audiences. At Fusion Creative, he orchestrates a symphony of touchpoints, ensuring a cohesive and unforgettable journey for customers.

In a digital landscape, Deevo's strategies are catalysts for business growth. From social media mastery to SEO and PPC prowess, he offers comprehensive solutions that pave the way to success. Deevo champions unapologetic branding, urging businesses to break free from the ordinary and embrace their distinctiveness.

Beyond his strategic acumen, Deevo is a master storyteller and master photographer. His holistic approach to branding captures hearts and minds, bridging the gap between imagination and execution.

In this Episode:

• Deevo shares his journey from 16 years in the corporate world to becoming an entrepreneur and starting his own businesses.
• Deevo talks about the absolute necessity to establish a strong brand message.
• Deevo says there's a need for a mindset shift when transitioning from the corporate world.
• Deevo believes we must have an understanding that no matter how many tools we may have in our digital arsenal, you still have to connect on the human level with people.
• Deevo also talks about the huge bonus of being able to manage his time and say “No” to things.
• Deevo tells us how important it is to stay true to your vision and be very clear on what your vision is.

Quotes from this Episode:
“So I just set out ways to try to figure out what I was really good at, what made me smile at the end of the day.” – Deevo Tindall
“And then once you've laid that foundation, figuring out a way to share that message, clearly and succinctly and resonantly with your targeted audience.” – Deevo Tindall
“People don't buy your product per se. They buy your story. They buy what is it that you're solving for me?” – Deevo Tindall
“I think there's a mindset shift, first and foremost, like transitioning from a corporate environment to a creative and alternative environment.” – Deevo Tindall
“You have to detach yourself from the outcome of having immediate success.” – Deevo Tindall

Resources:

Deevo Tindall:
LinkedIn: Deevo Tindall
Facebook: Fusion Creative Branding
X: Fusion Creative Branding
Instagram: Fusion Creative Branding
Pinterest: Fusion Creative Branding
Podcast: Unlearn Everything
Website: Fusion Creative Branding

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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