Strategic Storytelling Creates Human Connections

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 105: The Secret Sauce To Success In A Competitive Market

Ep 105: The Secret Sauce To Success In A Competitive Market

by Brad Friedman

The Secret Sauce To Success In A Competitive Market

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and John Gumas as they chat about how your small business can stand out and compete with larger businesses in the same space.

John Gumas is a veteran of the branding, advertising, and interactive marketing industry, John founded Gumas Advertising in 1984. Today, the award-winning firm is consistently named one of the top branding and interactive marketing firms by the California Business Times. John is recognized as one of the country’s foremost authorities on Challenger Brand Marketing®. He is the author of two books “Marketing Smart” and “Challenger Brand Marketing” which describe how challenger brands can effectively develop marketing strategies to take on their larger competitors. In addition, John has been an adjunct professor of branding, advertising, and interactive marketing, a sought-after speaker, and a regular columnist for several publications and blogs.

In this Episode:

John talks about what it means to be a “Challenger Brand.” A term he trademarked. .
John explains the 5-step process he takes his clients through.
John tells us all outbound marketing should be done to people who don't know who you are.
John talks about the Challenger Brand not having enough money to create the perfect marketing program.
John also talks about being hugely in favor of using vehicles that we can track.

Quotes from this Episode:
“Don't go head to head. That's the first thing I'd tell you to do because if you go head to head, the person with the most resources wins.” – John Gumas
“Guessing is the most dangerous thing a Challenger Brand can ever do.” – John Gumas
“Not once in 40 yers has what our customers thought they need to say to get a prospective new customer to use them, been what that prospective customer needs to hear them say.” – John Gumas
“So you really need to understand what your prospect needs to hear to get the conversation started.” – John Gumas
“So what they need to do is create the ideal marketing program based on the resources they have to spend.” – John Gumas
“The strategy now is how do you sell without selling?” – John Gumas

Resources:

John Gumas:
LinkedIn: John Gumas
LinkedIn: Gumas Advertising
Facebook: Gumas Advertising
X: John Gumas
Instagram: Gumas Advertisng
YouTube: Gumas Advertising
Website: Gumas Advertising

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 099: Attract Your Ideal Client Like A Magnet

Ep 099: Attract Your Ideal Client Like A Magnet

by Brad Friedman

Attract Your Ideal Client Like A Magnet

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Wendy Barr as they chat about branding, creating your ideal client avatar, training your AI assistant and more.

Wendy Barr is the CEO and Creative Director at Barrcode Branding, a leading branding agency with an innovative approach to human branding. With more than 20 years of experience in the branding industry, Wendy is passionate about helping businesses leverage the power of AI to establish a unique and authentic brand that aligns with their values and connects emotionally with their ideal client.

Wendy has a Master’s degree in branding and design. She has worked with some of the world's leading brands, such as MTV networks, Nickelodeon, RCA Records, Allure Magazine, Rockefeller Center, P Diddy, and more. She is an accomplished stage speaker and enjoys helping brilliant business owners attract their ideal client like a magnet, make more money, and IMPACT the world!

In this Episode:

Wendy talks about the need for business owners to align their value system with their ideal client's value system.
Wendy talks about helping brands develop an emotional connection with their ideal client.
Wendy talks about feeding AI information about your brand so it helps you create content in your brand voice.
Wendy talks about the need to edit every piece of content you use AI to generate.

Quotes from this Episode:
“Branding is a pull tactic. Whereas marketing is a push tactic. It pushes for a call to action, an end result, a sale. Whereas branding, is meant to be an organic natural pull towards your brand by sharing your value system, aligning with your ideal client.” – Wendy Barr
“You have to be able to talk about what value your programs, products, and services bring to the table what problems they solve for that ideal client.” – Wendy Barr
“But all I can say is this. If you have a website. If you have a landing page. If you have a social media presence. They already have access.” – Wendy Barr
“AI is a language tool. She's not actually thinking.” – Wendy Barr
“Branding lives and breathes in the mind of your public. So whatever people are thinking and saying about your brand, that actually is your brand.” – Wendy Barr

Resources:

Wendy Barr:
LinkedIn: Wendy Barr
Facebook: Barrcode Branding
Twitter: Barrcode Branding
Instagram: Barrcode Branding
YouTube: Barrcode Branding
Website: Barrcode Branding
Gift From Wendy: 10 Tips to Activate Your AIBrand Cheatsheet Now!

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 091: Disrupting The Status Quo: Mastering Category Design For Business Success

Ep 091: Disrupting The Status Quo: Mastering Category Design For Business Success

by Brad Friedman

Disrupting The Status Quo: Mastering Category Design For Business Success

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kevin Maney as they chat about Category Design and helping companies discover, define and get on track to dominate new markets.

Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, an award-winning columnist and a TV commentator.

Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs.

Using the category design process Kevin co-created, CDA has helped more than 50 companies discover, define and get on track to dominate new markets.

Kevin has been writing about technology for 30 years and has interviewed most of the tech pioneers you can name.

He wrote a column for Newsweek and has been a contributor to Fortune, The Atlantic, Wired and ABC News. He was a contributing editor at Conde Nast Portfolio and a columnist and editor at USA Today.

His book The Maverick and His Machine is considered the de facto history of IBM. He’s appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR. He also writes music for and plays in a New York band, Total Blam Blam.

In this Episode:

Kevin talks about the book he wrote that created a movement.
Kevin talks about determining if your new business idea is going to dominate the category it is in.
Kevin talks about the importance of being in that dominant design position .
Kevin talks about how context + missing + innovation = a new market category .
Kevin also talks about importance of technology in driving your business idea.

Quotes from this Episode:
“If you can really zero in on an open problem, a missing thing in the world. That's where you find a new possibility for a category.” – Kevin Maney
“One of the reasons that digital markets tend to have one category winner is because in a digital market, anybody in the world can get it.” – Kevin Maney
“The important thing is to win some years down the road, that dominant design position. That's the key!.” – Kevin Maney
“Category Design is a way of looking at strategy and product from the outside in.” – Kevin Maney
“I would argue that we're going through a period of time when things are going on with AI and blockchain and genomics and and all this different tech, that we're in one of the greatest bursts of technology change we've probably seen in a century.” – Kevin Maney

Resources:

Kevin Maney:
LinkedIn: Kevin Maney
Facebook: Category Design Advisors
Twitter: Kevin Maney
Instagram: Category Design Advisors
Website: Category Design Advisors
Book: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 089: Marketing Your Business: Tips From A Dojo Master

Ep 089: Marketing Your Business: Tips From A Dojo Master

by Brad Friedman

Marketing Your Business: Tips From A Dojo Master

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Eric Holtzclaw as they chat about business, technology, and people, along with how to help businesses find their identities and core values, craft their visions, and establish their brands.

Eric Holtzclaw is a visionary and the “idea guy.” He is a serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies, sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest-growing list three years in a row.

In 2018, Eric took the advice he usually gives other entrepreneurs and formed the full-service marketing firm, Liger Partners, combining his three loves: business, technology, and people. At Liger, Eric is the Chief Strategist and Dojo Master. He is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger Partners is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm’s agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels.

Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one.

In this Episode:

Eric talks about the importance of really understanding your customer persona.
Eric talks about the need to create marketing that is visceral and makes me either love it or hate it.
Eric talks about how to create content that converts.
Eric talks about the common mistake of trying to make your website perfect.
Eric also talks about marketing our businesses being along game with no quick fixes.

Quotes from this Episode:
“Marketing is a combination of technology and understanding your customer. And so if you can put those two things together, you can build some pretty effective marketing strategies and tactics.” – Eric Holtzclaw
“If you do personas effectively, you will deeply understand your customer base, and you can start to predict the way they're gonna answer a question.” – Eric Holtzclaw
“It needs to be visceral. On the marketing side, either make me love it or hate it, make sure I'm talking about it.” – Eric Holtzclaw
“One of the biggest mistakes I see B2B companies make is that they ignore some of the tactics that B2C use..” – Eric Holtzclaw
“To think about creating content that converts, don't think about your company like a catalog.” – Eric Holtzclaw

Resources:

Eric Holtzclaw:
LinkedIn: Eric Holtzclaw
Facebook: Liger Partners
Twitter: Liger Partners
Instagram: Liger Partners
Website: Liger Partners
Book: Laddering: Unlocking the Potential of Consumer Behavior

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia