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Tips For Maintaining Your Online Presence

by | Social Media | 2 comments

Photo from: http://com-unidadesvirtuales.blogspot.com

Once you have entered the social sphere, the real work begins. It is crucial that you work hard to maintain your brand's image in the wide-open world of social networks. Remember, once you venture into the social space, people can, and will, say whatever they want about your brand. You must keep up with these comments, responding when appropriate and making decisions about how to handle inappropriate comments. All this can be overwhelming for the intern or marketing associate in your office. Many businesses we speak with just don't have the resources to keep up with what's happening on the various social networks. Moderation is your key to success. (more…)

Overused Buzzwords in LinkedIn Profiles

by | Social Media

The LinkedIn Analytics Team did some research to show what makes people cringe when they look at our LinkedIn Profiles. They pulled out those clichéd words and phrases, the ones that are so ambiguous they don't really tell the reader anything. Here are the top 10 buzzwords used in the USA in 2010: (more…)

Facebook Significantly Changes Pages

by | Social Media

Once again, Facebook is making some changes.  Facebook has announced major changes to the design and functionality of its Pages. The result is that Pages now more closely resemble individual user Profiles in look and functionality. We think you're going to like the new features. You can preview the changes when you login to Facebook and visit the Page(s) you are an admin of. Facebook allows you to opt-in each Page to the new design until Mar 11, when they will automatically transition it for you. (more…)

Your 2011 Digital Strategy Step 3

by | Social Media

The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will find links to the entire series here. (more…)

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